Use the following zoom and pan buttons to control the image that follows them

Virtue Hydrating Recovery Shampoo #1
Virtue Hydrating Recovery Shampoo #1

 Hydrating Recovery Shampoo

Online only

$18.00

or

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships in 1-2 days

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Details

Benefits

  • Hair is softer, healthier and more manageable
  • Strengthens and nourishes

Features

  • Hair Concerns: Damaged hair from heat/color/chemical, dryness, breakage
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577883

How To Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, Peg-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Frequently bought together

3 items

Current Product

Virtue

Hydrating Recovery Shampoo

Size

2.0 oz

4.7(1301)
$18.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Virtue

Hydrating Recovery Shampoo

Size:

2.0 oz

4.7(1301)
$18.00

Step 2

Step 3

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

1301 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
My hair did a 180 after using this shampoo/conditioner

My hair changed when I turned 41 -- it was always fine and straight but became fine and frizzy, untamable. I had to straighten it every day with a straightener just to make it look normal, and that was terrible for my fine hair. Either that or I had to put it in a bun. I started using this shampoo i...

Versus
Most Helpful Critical Review
I want so badly to love this shampoo

First, the pros: It smells AMAZING. I love the scent so much that I've been trying to find a perfume that smells like this, because the shampoo's scent fades too quickly. Also, my hair looks and feels incredible -- it really brings out the red highlights in my dark brown hair. My hair is smooth, man...

1301 results

Extremely Sudsy!!!

Submitted 26 days ago

By Debra T.

From US

Reviewed at

Virtue Labs - Syndication

Love this shampoo! I've never had anything so concentrated !. All I used is about a nickel size and the suds are extreme! Worth the price when a shampoo lasts this long!.

Was this review helpful to you?
Recovery Shampoo & Conditioner

Submitted 26 days ago

By new c.

From US

Reviewed at

Virtue Labs - Syndication

Love the Recovery Shampoo & Conditioner. My hair shafts feel stronger & I have hardly any hair in my brush after washing it. Love this shampoo!!!

Was this review helpful to you?
Awesome

Submitted 1 month ago

By Lucinda S.

From US

Reviewed at

Virtue Labs - Syndication

I alternate this with the volumizing conditioner. I apply just to the ends as I have fine hair and an oily scalp. It helps keep my hair soft without weighing it down.

Was this review helpful to you?
Recovery Shampoo

Submitted 1 month ago

By stephanie M.

From US

Reviewed at

Virtue Labs - Syndication

I am not loving this particular shampoo. My hair does not have a clean feeling after I shampoo.

Was this review helpful to you?
My hair feels so soft

Submitted 1 month ago

By Hanna L.

From US

Reviewed at

Virtue Labs - Syndication

My hair feels so soft and smooth!

Was this review helpful to you?

Q&A

Showing 5 out of 6 Questions
Q
Does the Hydrating Recovery system work for fine hair or is it too heavy?
Asked by Demi
Official Answer By Virtue - Brand Engage
Hi! Thanks for your question! Recovery is a beautiful collection for dry, damaged, or color-treated hair, but if your hair is very fine, you may find it a bit richer than you need for everyday use. We have several great options for fine hair, depending on your primary concern: • Full – Ideal if you're looking to add lightweight volume, body, and fullness without weighing hair down. • Scalp Remedy – A great choice if your focus is maintaining a healthy scalp with lightweight hydration and daily care. • Flourish – Perfect if you're experiencing thinning or shedding and want to support a healthier scalp while creating the appearance of fuller, thicker-looking hair. If you can tell us a little more about your hair—whether it's color-treated, prone to dryness, thinning, or simply fine—we'd be happy to help you find the best Virtue routine for your needs! 💛Was this answer helpful to you
Q
How do these products smell?
Asked by Panda
Official Answer By Virtue - Brand Engage
Hi, Our shampoo lines vary in fragrance profiles, all of which smell amazing. Not overwhelming, very intentional and relaxing. The Recovery Shampoo and conditioner fragrance notes are a mellow coconut and yuzu with a hint of warm woods.Was this answer helpful to you
Q
Can this be used every day?
Asked by PeachyKeen69
Official Answer By Virtue - Brand Engage
Great question! Our products can absolutely be used daily, including Recovery Shampoo. The Alpha Keratin 60ku® protein in our formulas is bio-identical to the keratin naturally found in your hair, so it doesn’t build up on the hair over time the way some traditional proteins can. Because of that, you don’t need to take breaks from using Virtue products — they’re designed to support and replenish your hair continuously with regular use. 💛Was this answer helpful to you
Q
Can this be used long term? Or should i take breaks here and there?
Asked by Heddy
Official Answer By Virtue - Brand Engage
Great question! Our products can absolutely be used long term. The Alpha Keratin 60ku® protein in our formulas is bio-identical to the keratin naturally found in your hair, so it doesn’t build up on the hair over time the way some traditional proteins can. Because of that, you don’t need to take breaks from using Virtue products — they’re designed to support and replenish your hair continuously with regular use. 💛Was this answer helpful to you
Q
Is this safe for dyed/colored hair? Does it remove color?
Asked by LR
Official Answer By Virtue - Brand Engage
Hello, Yes, it is safe for colored hair! All Virtue products are color-safe, and with our patented technology it will make your hair healthier with every wash, further helping to preserve your hair color.Was this answer helpful to you