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Virtue Hydrating Recovery Shampoo #1
Virtue Hydrating Recovery Shampoo #1

 Hydrating Recovery Shampoo

Online only

$18.00

or

Replenish & Save

Size:2.0 oz

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Details

Benefits

  • Hair is softer, healthier and more manageable
  • Strengthens and nourishes

Features

  • Hair Concerns: Damaged hair from heat/color/chemical, dryness, breakage
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577883

How To Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, Peg-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Frequently bought together

3 items

Current Product

Virtue

 

Hydrating Recovery Shampoo

Size

2.0 oz

4.7(1198)
$18.00

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Step 1

Current Product

Virtue

 

Hydrating Recovery Shampoo

Size:

2.0 oz

4.7(1198)
$18.00

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Review Snapshot

by PowerReviews

1198 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
My hair did a 180 after using this shampoo/conditioner

My hair changed when I turned 41 -- it was always fine and straight but became fine and frizzy, untamable. I had to straighten it every day with a straightener just to make it look normal, and that was terrible for my fine hair. Either that or I had to put it in a bun. I started using this shampoo i...

Versus
Most Helpful Critical Review
I want so badly to love this shampoo

First, the pros: It smells AMAZING. I love the scent so much that I've been trying to find a perfume that smells like this, because the shampoo's scent fades too quickly. Also, my hair looks and feels incredible -- it really brings out the red highlights in my dark brown hair. My hair is smooth, man...

1198 results

Has helped my dry hair

Submitted 5 months ago

By Kirsten C.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Has helped my dry hair look and feel nourished again.

Was this review helpful to you?
Love this product! Makes my

Submitted 5 months ago

By Haley M.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Love this product! Makes my hair silky soft!

Was this review helpful to you?
Please try it!

Submitted 5 months ago

By Anna B.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Sad I waited so long to try this shampoo! It's the only shampoo that actually strengthens as it promises!

Was this review helpful to you?
Shampoo

Submitted 5 months ago

By Colleen D.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I've only used it once-but my hair felt softer

Was this review helpful to you?
The only shampoo I use

Submitted 5 months ago

By Paula M.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Virtue is the only product line that I use for my very thick, color treated and grey hair. It keeps my hair soft, shiny and manageable. Virtue is the best company out there for me.

Was this review helpful to you?

Q&A

Showing 5 out of 5 Questions
Q
How do these products smell?
Asked by Panda
Official Answer By Virtue - Brand Engage
Hi, Our shampoo lines vary in fragrance profiles, all of which smell amazing. Not overwhelming, very intentional and relaxing. The Recovery Shampoo and conditioner fragrance notes are a mellow coconut and yuzu with a hint of warm woods.Was this answer helpful to you
Q
Can this be used every day?
Asked by PeachyKeen69
Official Answer By Virtue - Brand Engage
Great question! Our products can absolutely be used daily, including Recovery Shampoo. The Alpha Keratin 60ku® protein in our formulas is bio-identical to the keratin naturally found in your hair, so it doesn’t build up on the hair over time the way some traditional proteins can. Because of that, you don’t need to take breaks from using Virtue products — they’re designed to support and replenish your hair continuously with regular use. 💛Was this answer helpful to you
Q
Can this be used long term? Or should i take breaks here and there?
Asked by Heddy
Official Answer By Virtue - Brand Engage
Great question! Our products can absolutely be used long term. The Alpha Keratin 60ku® protein in our formulas is bio-identical to the keratin naturally found in your hair, so it doesn’t build up on the hair over time the way some traditional proteins can. Because of that, you don’t need to take breaks from using Virtue products — they’re designed to support and replenish your hair continuously with regular use. 💛Was this answer helpful to you
Q
Is this safe for dyed/colored hair? Does it remove color?
Asked by LR
Official Answer By Virtue - Brand Engage
Hello, Yes, it is safe for colored hair! All Virtue products are color-safe, and with our patented technology it will make your hair healthier with every wash, further helping to preserve your hair color.Was this answer helpful to you
Q
Does this shampoo have surfactants for lather and have the suds feeling ?
Asked by Kina
Official Answer By Virtue - Brand Engage
Hi, Virtue Recovery Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you