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Summary
Hydrating Liquid Lip Crème delivers vibrant, one-swipe color with a comfortable soft-matte finish. The longwear velvety formula glides on effortlessly while Shea Butter and Jojoba Seed Oil help nourish and condition lips for no-fade color that truly lasts.
Benefits
- Immerse lips in rich, weightless color with a velvety formula that glides on smoothly, drying down to a soft-matte finish with minimal transfer for long-lasting wear. Jojoba Seed Oil helps condition lips for effortless application and all-day comfort, leaving them looking plush and perfectly defined.
Key Ingredients
- Ethically Sourced Mica: Adds a subtle sheen and a silky-smooth texture
- Jojoba Seed Oil: Conditions and hydrates skin
- Vitamin E: Nourishes and softens skin
Item 77015333
Using the applicator, apply color from the center outward, following the natural lip line. For fuller definition, outline first, then fill in. Allow to set for a soft-matte finish. Reapply as desired for added intensity or touch-ups throughout the day.
Mica, Isododecane, Diisostearyl Malate, Trimethylsiloxysilicate, Butyrospermum Parkii Butter, Dimethicone, Silica Dimethyl Silylate, Synthetic Beeswax, Tocopheryl Acetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Lonicera Caprifolium Flower Extract, Lonicera Japonica Flower Extract, Simmondsia Chinensis Seed Oil, Disteardimonium Hectorite, Hydrogenated Polybutene, Polyethylene, Propylene Carbonate, Vanilla Planifolia Fruit Oil. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492), Red 6 (CI 15850), Red 7 (CI 15850), Red 7 Lake (CI 15850), Red 27 (CI 45410), Yellow 5 (CI 19140).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
stunning soft-matte finish
I find this innovative formula to be a dream come true, offering a vibrant, one-swipe color that settles into a stunning soft-matte finish, all while feeling incredibly weightless and comfortable on my lips. What truly sets it apart for me is the luxurious blend of Shea Butter and Jojoba Seed oil, w...
Most Helpful Critical Review
Looks nothing like the swatch color
The swatch color (chic) looks cool toned and like a nice darker pink/almost brownish. Well it looks more like the shade sakura in person. Totally bright pink. This product costs too much to have shade issues like that. They should fix the swatch images. Super dissapointed.
61 results
Lip staple
Submitted as part of a free sample program
Reviewed at

This lip crème feels so luxurious! It glides on my lips easy, and after taking sips of water and eating it stays on my lips which is so nice! I also really like the color, this stays in my purse 24/7 now! Sometimes I don't even add lip liner because it is vibrant enough itself!

So pretty
Submitted as part of a free sample program
Reviewed at

I loved this hydrating liquid lip crème. I put it one before bed and let it sit overnight and wake up and my lips feel amazing!
Honestly one of the best lip textures I've tried
Submitted as part of a free sample program
Reviewed at

I've been using this lip creme and I actually really like it. The texture is super creamy and it glides on easily without feeling heavy. It smells really nice but not overpowering, which I appreciate. Once it sets, it's more of a soft matte so my lips still feel comfortable and not dry during the day. The color looks really natural. I like that it's clean and cruelty free too. The only thing is the applicator could be a bit more precise, especially around the edges, but overall the formula feels really nice and it's something I've been reaching for a lot. I added a few photos so you can see how it looks on and how it wears after a few hours, and it stays pretty smooth and comfortable. I received this product in exchange for my honest review.

Perfect everyday color
Submitted as part of a free sample program
Reviewed at

The hydrating liquid lip crème is my go to everyday lip color. It's leaves my lips feeling hydrated and soft. The color lasts all day with only minimal touches needed.
So so pretty!
Submitted as part of a free sample program
Reviewed at

I've been loving the Hydrating Liquid Lip Crème in Cashmere, it's quickly become one of my favorites. The application is super smooth, one swipe gives really pretty, even color, and it feels lightweight on the lips. The soft-matte finish is perfect because it looks velvety without drying my lips out. It actually feels hydrating throughout the day, which I don't usually get with matte formulas. I also love that it's clean and cruelty-free, and the shade Cashmere is such a flattering, everyday color that enhances my natural look without feeling too heavy.
