Size 1.0 oz|
Store & Pickup Availability
Just like a splash of water to your face, Ulta's Hydrating Face Primer helps to keep skin hydrated while smoothing for a flawless makeup application.
How to Use
Rated 4.37 out of 5 stars
I can't believe how good this primer is! I was blown away! I have very dry skin and have used the TooFaced primer for about two years! I saw this and decided to give it a try because it is half the price! It's literally the same thing! And actually my skin is a little more glowy with this one! It smells like coconut and is not greasy at all, my foundation sat so beautifully on top of it! Pick it up and try it you will not be disappointed!
Primer felt nice going on, but I used it only once or twice before it broke me out - in some strange places. I should have paid more attention to the ingredients so it's partially my fault, but pretty much any oil put on my face will break me out. This primer has avocado oil and jojoba oil. Which, like I said, I should have read the ingredients more carefully, but I wanted to post this review just as a warning for others. I've used it a few times since then on just my under eye area, and it doesn't do any harm there, but I cant tell if it's doing any good either, it doesn't help fine lines or anything. So if your skin does well with a little oil to hydrate then you will probably love this primer. If your skin can't tolerate oil then definitely skip it.
Jasmine from California
This is my favorite primer ever!! I originally received it as a gift with purchase a couple years back and have been repurchasing ever since. This feels amazing on the skin, it's extremely cooling. I always receive a ton of compliments when I use this primer, even when I'm using a drug store foundation. I traveled with this on a girls trip to Texas during the summer and my skin looked FLAWLESS in the weather there, which I was worried about! Every once in a while everyone catches on that this is an amazing product and it sells out fast. Don't hesitate and buy this!
Dolphin102 from San Antonio
Would buy it again
Donna from Connecticut
I love this primer, it smells so good too!
jktejas from North Bergen, NJ
I use the product after moisturizer and before makeup base.
Di from Sacramento
I usually like Ulta products but this one burned my eyes and I'm not usually sensitive to makeup products.
K from Hawaii
I really liked the finish on this, and I'm significantly oily living in a humid environment. I apply it all over my face and blot the t-zone.
Lar1215 from Bristol, IN
Really brings a refreshing moisture feeling to your skin. Makes it look healthy.
Huntress from Massachusetts
I recieved this as a free gift. I like it, but not as a primer for make up, I use it for the days I don't wear make. It leaves my face feeling very hydrated. it is a great wear alone primer but a bit to much for under my make up, might be great if you have really dry skin.
Sophia (15yrs) from Ohio
I have combination skin. I don't wear lots of concealer, but I hated how clumpy mine went on! I use this as a moisturizer and primer. It smells amazing, but isn't overpowering. My concealer goes on so nicely after this and doesn't rub off! When I first started using it I did have a few breakouts, but now that I'm adjusted I haven't had any problems. I just wish the container was bigger!
StephanieR from Pittsburgh PA
It's ok. The smell is strong coconut which I can't stand. It felt like it made my makeup come right off and really sweaty more than usual. Not great for me but I'm too lazy to return
RRKY from Cincinnati, OH
Please, please, please, Ulta, do not ever discontinue this product. I have tried all tiers of primers and none has ever made a difference in my skin. This one leaves a wonderful glow that lasts all day. I have fair, dry skin and I put this on after skincare and then top with either tinted moisturizer or light foundation. Absolutely in love.
Kitty from Ohio
This primer smells STRONG. Like cheap coconut sun lotion. It's a bit tacky. It worked but not extremely well.
Lori B from Utah
I like this primer but it a bit oily. It smells good like coconut and is easy to apply. I personally do not need a lot of product to go on my whole face.
Jinx from Brighton
I got this about a year ago from a free gift that I got from my order, and I love it! It's so hydrating and it smells amazing! It makes my foundation go on so smoothly. 10/10
Mamaw from WV
Love your primers, just not this one. Too heavy and greasy.
Cooki from Michigan
I love this for my dry skin
Victoria from Atlanta
I also use this as a face moisturizer and don't add my foundation on top and it makes my face look good without having it to be a " makeup day"
Minute from Chicago suburb
I have used primer since DHC's Velvet Coat was the Only 1 made. The hydrating primer from Ulta is the best, no cons at all! Soft, smooth, no skin reaction, stays put under my foundation.
WriterGal from PA
I really like this primer. It leaves the skin slightly tacky and it is wonderfully hydrating. It has a very light coconut scent that fades almost immediately so if smell is a factor, this one is a great choice.
Mrs Bogo from MI
I've never bought or used a primer before but it seems everyone who has flawless makeup uses it so I thought I'd give it a try. saw this at the register and picked it up as an impulsive purchase. its not sticky and you only need to use a little for your entire face. foundation went on smoother than normal and it doesn't make my face feel sticky or like I have a mask on. I just applied it about 30 minutes ago so not sure how long it will last but so far, I'm impressed.
Smashbox23 from Chicago
Itchy red puffy allergic reaction
Huskymama2017 from Az
Used it for the first time yesterday. Made my skin soft and kept my make up on. I ended up having a procedure done and no strength to wash my face last night. It held up through the night though.
ShellyW from Midland, MI
I received a free sample somewhere along the way and found that I absolutely LOVE this hydrating face primer. Moisturizes without being shiny and makeup goes on smooth. Your free sample worked ULTA!
Sam from TN
I have used this primer for over a year, buying new ones on sale is an advantage. I like it the best as it holds the makeup on, it doesn't wear off leaving some parts of my face with a weird makeup coverage issue.
I do apply powder over it then foundation then powder. It makes a difference on the how primer lasts.
Tennis girl from Naples, fl
I actually mix it about 1/3 to 2/3 spf moisturizer for first step on my f@ce. Sometimes that's it. When I use ultra mineral face setting powder over it I need very little to finish flawless face.