Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Summary
Meet your everyday, your-lashes-but-better mascara. This next-level tubing formula wraps each lash in lightweight tubes to deliver soft length, healthy-looking definition, and naturally fanned-out lashes that feel comfortable all day.
Benefits
- YOUR LASHES, BUT BETTER: This next-level tubing mascara naturally enhances every lash with soft length, root-to-tip strength, and long-wearing, fanned-out definition.
SMUDGE-PROOF & FLAKE-FREE: No more raccoon eyes. Lightweight tubing technology wraps each lash for all-day wear that won't smudge, flake, clump, or budge.
LASH SERUM INGREDIENTS: Infused with Biotin (Vitamin B7), Peptides and Red Clover Extract to support lash repair, natural lash growth, and stronger lashes over time.
EFFORTLESS REMOVAL: Unlike traditional waterproof mascaras, our tubing formula slides off with just warm water—no rubbing, tugging, or harsh makeup removers needed.
OPHTHALMOLOGIST-TESTED FOR SENSITIVE EYES: Formulated with sensitive eyes in mind and suitable for contact lens wearers. Clinically evaluated by an ophthalmologist and shown to be non-irritating after 30 days of daily use.
SUSTAINABLE PACKAGING: Made with 70% post-consumer recycled (PCR) materials.
VEGAN, CRULETY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE, FREE OF CARBON BLACK, NO PFAS
Key Ingredients
- Peptides & Red Clover Extract: Targets lashes at the source to help them look longer, thicker, and stronger.
Vitamin B7 (Biotin): Fortifies lashes with superior strength to help prevent future lash breakage. Pea Sprout Extract: Amino acid-rich ingredient nourishes brittle lashes and boosts your natural hair growth. Shea Butter: Deeply conditions every hair for healthy, fluttery, glossy lashes.
Key Notes
- The clean, long-wearing formula is four years in the making and won't smudge, budge, clump, or flake. Powered by lash-loving ingredients like Biotin (Vitamin B7) and Peptides, it helps support stronger, healthier-looking lashes with every wear. Ophthalmologist-tested and formulated with sensitive eyes in mind.
Item 77005041
How to use: Apply mascara at the base of your lashes and sweep upward from root to tip, coating each lash for instant length and definition. Designed to be one coat and done, but for added impact, allow each coat to dry for a few seconds before layering.
How to remove: Unlike traditional mascaras, our tubing formula removes effortlessly with warm water. The lightweight tubes gently slide off each lash—no scrubbing, tugging, or harsh removers needed.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
IT Cosmetics
Do It All Hydrating Sheer Tinted Moisturizer Balm
bareMinerals
COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
Benefit Cosmetics
Precisely, My Brow Pencil Waterproof Eyebrow Definer
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Pretty Good!
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its staying ...
Most Helpful Critical Review
Decent overall, with room to improve
I had high hopes for this mascara after being sucked in by an IG ad. I do not recommend it. It flakes and does not wear well throughout the day. Definitely not worth the price. Even the packaging is cheap which wouldn't be a big deal if it worked well but nothing about this product matches the price...
2675 results
Length + lift without clumps
Verified Buyer
Reviewed at
This is so much better! Tubing and so easy to use. Plus, it doesn't clump, even when I layer it up.
Easy removal in warm water
Verified Buyer
Reviewed at
Went on smooth and perfect! Length and so easy to use.
My new everyday mascara
Verified Buyer
Reviewed at
Warm water does not do the trick. It separates and enhances my lashes.
Length + lift without clumps
Verified Buyer
Reviewed at
Easy removal and so easy to use. My number one choice for tubing mascara!
Keeps my lashes lifted
Verified Buyer
Reviewed at
Great tubing mascara Good coverage and lengthening properties. It you already have long lashes you might like it. It would be going back.