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Summary
Next-level tubing mascara that lengthens and strengthens lashes root-to-tip with a clean formula 4 years in the making. Smudge-proof, clump-free, flake-free, and boosted with lash-serum ingredients like Biotin, Peptides, and Red Clover for instant and long-term lash benefits. Ophthalmologist-tested.
Benefits
- Long-wearing, natural-looking length and fanned-out definition
- Defines every lash without clumping
- Strengthens lashes over time with Biotin & Peptides
- Safe for sensitive eyes and contact lens wearers
- Removes cleanly with warm water or makeup remover
Key Ingredients
- Peptides & Red Clover Extract: Targets lashes at the source to help them look longer, thicker, and stronger.
Vitamin B7 (Biotin): Fortifies lashes with superior strength to help prevent future lash breakage. Pea Sprout Extract: Amino acid-rich ingredient nourishes brittle lashes and boosts your natural hair growth. Shea Butter: Deeply conditions every hair for healthy, fluttery, glossy lashes.
Item 77005041
- Apply from lash base to tip for instant length
- For removal: rinse with warm water or cleanser – formula slides off in little “tubes”
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Pretty Good!
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its staying ...
Most Helpful Critical Review
Decent overall, with room to improve
I had high hopes for this mascara after being sucked in by an IG ad. I do not recommend it. It flakes and does not wear well throughout the day. Definitely not worth the price. Even the packaging is cheap which wouldn't be a big deal if it worked well but nothing about this product matches the price...
2675 results
AMAZING
This mascara makes my eyelashes so long and I love it!! 10/10 I would buy it again!!!!!!!
MY FAVORITE!!
I hae been using this mascara for the past two years. My favorite part is that it is lengthening and also separates lashes well. Its more of a natural long look. I use it daily and am super happy with it!
I had high hopes for this one
I was really excited about trying this mascara. I ordered mine from the actual Alleyoop website and it took over a month to reach me. I have been on the hunt for the best mascara, especially a waterproof one because my eyes tear a lot, just because, and my tears are apparently acid. I even keep a notebook of the ones that I have tried with all the pros and cons of each. Yes, it's that bad. This mascara definitely lengthens like it says will, but it stays wet for a very long time, which makes it difficult to work with. It gets all over the place when you're trying to coat each individual eye and smears even after you've finished applying, unless you keep your eyes squinted for five minutes afterwards so the formula can dry. Once it dries, it stays in place, but if you live in a humid climate or it's just a really hot day in general, be prepared for major raccoon eyes. It does not hold up. It also feels heavy and a bit sticky. Unfortunately, this was a 'no' for me.
Long, defined lashes fast
Verified Buyer
Reviewed at
Great Mascara I think I've found the perfect mascara and I couldn't be happier. Glides on, no clumps and is easy to remove! Goes on easy with great length and no flaking!
Long, defined lashes fast
Verified Buyer
Reviewed at
I have very small eyelashes and mascara definitely enhances them. It' been 4 weeks My new daily use choice! I would go back to buying this if it came in brown.