Size 1.015 oz|
Store & Pickup Availability
The e.l.f. Cosmetics Glow Up Primer Serum hydrates the skin and preps it for makeup while giving you a luminous glow.
How to Use
Rated 4.27 out of 5 stars
I recently switched from my previous matte makeup look to a much lighter, foundation-free, natural look. Any product aimed at "dewy" and "glowing" appeal to me, so this one I just had to have! I tried it yesterday for the first time and I am impressed. At first I thought it was an oil but it's not. The lightweight liquid has a subtle golden shimmer when you dispense it but it does not leave a shimmer on your face. It is super lightweight and dries down quickly. It did not break my acne-prone skin out at all and left me with a very soft, natural glow. Since I'm not wearing foundation or concealer anymore I can't speak as to how this product works underneath a full face. However I applied my bronzer, blush, and highlighter over it with no sticky or tacky feel and my skin felt great all day! I am so happy that I purchased this!
i liked it at first, but i honestly don't notice much of a difference between doing a full face with and without this primer. my makeup doesn't last longer and i've noticed that product will still crease. i can't really tell if there's a glow effect (but that could easily be from my other face products lol). overall, it's just not great and i won't be buying again this again, but i did buy e.l.f's new mint primer and really enjoyed it (i've just had one use) and it's a dupe for the milk makeup primer!
Smonaco from New Braunfels, TX
It makes my makeup go on flawlessly. I would highly recommend!!
Ames1234 from Tennessee
This serum is light enough to wear over your everyday moisturizer. It sinks into the skin well and provides a smooth canvas for makeup. I did not see any glow at all. That was a little disappointing but if you are look for a decent primer, this is the one. Just don't expect a dewy look because I didn't have those results at all.
dede from ...
it's nice and hydrating for my skin and leaves my skin glowing I definitely recommend.
Katrielz from France
Has a nice refreshing feeling on the face when applied. It's not too thick, not too runny and it's pretty hydrating. Love the glittery touch and it smells really nice!
Amy78 from Uk
I bought this on the expectation that it would give a dew like glow… it doesn't. No Duffy to a standard serum
C Reese from Missouri
Subtle glow and a fraction of the price for others.
Yoongie from Philadelphia
I've been using this serum for a few days now
and have already noticed pretty substantial
capricornlady from IN
Idk about any glow. I tried it on 2 different occasions and with liquid and powder foundation. It certainly didnt glow.
nat from florida
YJ81 from Atlanta, GA
This is a very nice light weight primer with just the right amount of glow. I wear a powder foundation and this brings a nice glow from within look to my foundation.
JDubb from FL
I did not like this for my face! I felt like it made my skin look too textured! But I do add it to my arms,chest and legs for a really pretty glow!
kara123 from Houston, TX
This primer makes me SO GLOWY!!!! I want to love it so much BUUUT it has broken my sensitive skin out. I have red bumps all over from using this primer 2 days in a row... I am devastated because the glow is so real with this product. Honestly, I might keep using it just only on occasions.
Lee from Ohio
It was average not bad.
Jules from Mi
Disappointed. I thought this was going to make my skin GLOWY and it doesn't seem to do much. Looks no different when I only put it on half my face to compare.
ile from CO
I am 70 and have good but mature skin and needed a primer that would let my foundation glide on smoothly. I tried this a few times and was quite disappointed. I returned this.
JSletten from Rome, NY
This is a great product to add a bit of glow to your skin. Light weight and feels great on your skin.
Marley98 from Manchester
Feels nice to apply & a nice shimmer. isn't sticky.
Someone from Algonquin
It left my skin sticky and I didn't see any change at all. I don't like the way I look right now and I want to return it for my money back.
Roxy Brown from undisclosed
I've been using this primer for a few months now, and it's so comfortable and lightweight, while still being a super effective primer. I definitely feel like my skin is more radiant (with a healthy, natural glow - not sparkly) when I use this product.
C. Wheatley from IN
This product is a great primer. My Foundation went on like a dream after using this and stayed looking fresh all day. I will be buying it again.
kori from Atlanta, GA
Nice primer, hydrating but not too heavy. Dropper is a little awkward to use, but 3-4 drops is enough for one application. Serum looks super sparkly in the bottle but is much more subtle applied.
Jordynrowein from Canada
Foundation sticks and this product makes my skin look luminous and healthy. This product is lightweight and makes my skin look very natural as well. There is no cakey look at all with this !
BusyMellybee from Charlotte, NC
I can see where people who wear full coverage foundations may not get the benefit of this product.
I myself wear a very thin layer of foundation and this as a primer goes on quick and smooth, and the micro shimmer melts into the skin. It glows like a subtle radiance with my makeup and doesn't feel greasy or over-dewy.
It's my new must have in my makeup routine - with or without my foundation!
Yess1992 from Compton
I bought this because I was looking for a primer to make my skin looking healthy and glowy without having to use foundation. Before buying I was a little scared it might leave me more oily since I get oily through out the day but it wasn't the case at all. I'm glad I decided to buy it!
Yess92 from Compton