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Highlights
Summary
r.e.m. beauty flourishing volumizing mascara offers voluminous-looking lashes. perfectly spaced channels collect + deposit the ideal amount of mascara.
Benefits
- volumizing
- nourishing
- easy removal
- vegan
- sustainable packaging
- 94% said the product made lashes look lifted*
- 94% said the product felt weightless and comfortable on lashes*
- 91% said the product made lashes look instantly voluminous*
- 91% said the product added additional volume to lashes*
- *in an independent study of 32 consumers
Formulated Without
- parabens
- D5
- microplastic
- silicone
- mineral oil
Features
- 2022 Allure Readers’ Choice Best New Brand
Item 2595461
01 for maximum lash lift-off, start with the wand at the base of your lashes and slowly roll brush outward.
02 for flutter-worthy lashes, slowly zig-zag the wand back and forth as you drag it up, coating each lash from root to tip.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Acacia Senegal Gum, Synthetic Wax, Glycerin, PVP, Polybutene, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Arginine, Palmitic Acid, Stearic Acid, Glyceryl Stearate, Rhus Verniciflua Peel Wax, Cellulose, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Vitis Vinifera (Grape) Fruit Extract, Plankton Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sodium Benzoate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely Love It!
This product is just perfect! It gave my lashes the volume I needed. My eyes were popping, and I received so many compliments! It glides smoothly and lasts all day. Best purchase ever!
Most Helpful Critical Review
looks good, doesn't last
i tried this out since my favorite mascara seems to have changed formula and this was the same price. it applied pretty well, but i had to be careful to avoid the gaps in the brush or make sure and scrape off all the extra product, but that seems to be the case with any macara brand new, theres alwa...
211 results
#1 pick
My daughter has an unlimited make up budget and this is her favorite mascara.
Big lash love
Reviewed at
This mascara changed my look completely. It gives my lashes enormous volume that I've never had before. I'm thrilled with my experience.
Volumizing!!
I use this mascara with a lash primer and it makes my lashes look SUPER long. Very nice mascara!!
not breakup proof
for my sad girls rn would not recommend if you're going through a breakup. this stuff smudges like crazy. also not cute when it's humid out, sigh. if ari's team is reading this rn pls make her waterproof ty < 3
voluminous lashes :)
Reviewed at
this mascara definitely gives volume but i found, at least for me, it takes 2-3 coats. it doesn't flake off throughout the day which i like but if you shed the tiniest tear, it'll pour black all over your face. i know it's not waterproof but i wish it was a bit more water resistant. overall, really beautiful mascara and packaging. i'd like to try the lengthening mascara next :)