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DevaCurl FLEXFACTOR Curl Protection & Retention Primer #1
DevaCurl FLEXFACTOR Curl Protection & Retention Primer #1

DevaCurlFLEXFACTOR Curl Protection & Retention Primer

Item 2581872

4.5 out of 5 stars. 87 reviewsAsk A Question
Size:8.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Sustainable Packaging Brand

DevaCurl's FLEXFACTOR lets you embrace Curl Flexibility & reduce damage by up to 55%! This heat & UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life & helps prevent damage from brushing, friction, manipulation, & heat up to 450°.



  • Gives all curls ultimate curl flexibility
  • Protects against heat damage up to 450 degrees F
  • Enhances curl elasticity after being heat styled & mechanically manipulated
  • Up to 55% less damage & breakage from heat damage & mechanical manipulation
  • Seals hair cuticle to prevent against damage, improves strength of hair and prevents against future damage, seals appearance of split ends, enhances curl definition before & after being heat styled and mechanically manipulated, improves manageability and combability
  • Non-flaking, non-crunchy & non-stiff


  • Curl Memory Complex protects from breakage from friction (such as hats, scarves, and pillows) & protects hair from UV damage
  • Dermatologist co-developed, backed by science & stylist approved
  • Formulated with UV inhibitors
  • A warm, tropical Cozy Getaway scent that starts with notes of coconut water, casaba melon (a blend of honeydew and cantaloupe), gardenia petals and bitter orange & finishes with warm amber and vanilla bean
  • Bottle made from 50% recycled ocean bound plastics
  • Gluten-free, cruelty-free & vegan

Formulated Without

  • SLS/SLES sulfates
  • Silicones
  • Parabens

How To Use

  1. Shake well.
  2. Apply evenly to curls in sections before styling.
  3. Use on wet or dry curls.
  4. Do not rinse.
  5. Can also be used before sleeping or wearing hats.

Keep out of the reach of children. In the event of contact with eyes, rinse thoroughly with water.


Aqua/Water/Eau, Butylene Glycol, Cetearyl Alcohol, Glycerin, Ethylhexyl Olivate, Polysorbate 20, Behentrimonium Chloride, Camellia Sinensis Leaf Extract, Cetrimonium Chloride, Cinnamidopropyltrimonium Chloride, Disodium Edta, Ethylhexylglycerin, Glucosamine Hcl, Glyceryl Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isopropyl Alcohol, Lactic Acid, Lactobacillus Ferment, Panthenol, Sodium Chloride, Sodium Hydroxide, Squalane, Tocopherol, Phenoxyethanol, Parfum/Fragrance, Linalool.

As is common in the hair care industry, from time to time DevaCurl may update certain ingredients, such as preservative systems or fragrance, to improve quality, enhance the performance of the product, or to comply with the latest regulatory requirements. You should always check the product's packaging for the most up to date and accurate ingredient information.

DevaCurl products go through rigorous testing and adhere to all relevant cosmetics regulations for product safety before they reach the market.

Shipping & Coupon Restrictions

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