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Summary
Meet the new industry standard in eyeshadow primers—one that retails for LESS THAN HALF the cost of department store brands! It’s the ultimate makeup kit accessory, that eliminates creasing and ensures maximum shadow vibrancy all-day long.
Benefits
- FORMULATION / BENEFITS: Enriched with five herbal extracts and essential vitamins A, C, and E, ensuring a smooth, silky application that instantly vanishes upon blending, leaving your eyelids prepped and ready for flawless eye makeup application.
Key Notes
- CLEAN BEAUTY: We believe that what you put on your body is as important as what you put in it. Our products are saturated with vitamins and powerful botanicals to help nourish your skin. We are 100% Paraben and Cruelty-free Leaping Bunny certified.
Item 77004123
Apply on the eyelids to make shadows and eyeliner go on smoother and last longer. Pro-Tip: Eyeshadow Primer serves as a double-sided tape of sorts that grips to both your lid and your eye makeup, ensuring your artfully applied shadow doesn't budge.
Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Propylene Carbonate, Polyethylene, Sorbitan Sesquioleate, Isopropyl Lanolate, Trihydroxystearin, Dimethicone, VP/Eicosine Copolymer, PEG-40 Stearate, Mica, Phenoxyethanol, Ascorbyl Palmitate, Carthamus Tinctorius (Safflower) Seed, Retynyl Palmitate, Tocopherol, Tocopheryl Acetate, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Camomilla Recutita (Matricaria) Flower, Ginkgo Biloba Leaf Extract, Panax Ginseng Root Extract, May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Good Stuff!
I have to admit, I've never tried higher end eyelid primer's (Except MAC paintpots) recently the Mac stopped working for me...so, I decided to give this cheaper brand a try after reading good reviews on it, Glad I did, this stuff works great for me!
Most Helpful Critical Review
Unsure
I am unsure of this one. I just can't tell if it's any better or worse than any other eye primer I've used. It was a good price, but I have other primers as well. It has a deer foot applicator, and I'm not sure there is even much in the tube, to be honest, because the size is tiny. It's so clear, ...
73 results
Wish it had pigment
Reviewed at

I can wear all day without setting spray just perfect
Love it
Reviewed at

Someone gave this 5 stars? Itss worth 1.Because of my experience with this product (which I threw away) it was the worst primer Ive ever tried. It was weird under my BB cream and foundation. It did nothing for my face. I should have returned it (ordered through mail) but I didnt want to pay the return fee. Maybe the new one is better, but Im not going to try it.
Great primer!
Reviewed at

Love this product!I am very particular about my makeup and recently discovered this product. It makes my face look flawless and feels like silk.
My shadow goes on very
Reviewed at

Been using this product for years - no other make-up foundation used, Love how it looks, very natural and reasonably priced - last for months.
second time buying this and love it!!
Describe Yourself Trendy Style
Verified Buyer
I love this primer compared to other primers that I have tried. It clumps a little and I get it on my eyelashes sometimes, but I am able to easily take it off.