Free standard shipping on any $35 purchase
Sale
New Arrivals
Luxury Makeup
Ulta Beauty Collection
Gifts & Value Sets
Travel Size & Mini
Foundation Shade Finder
Foundation Quiz
Mascara & Lash Quiz
Virtual Try-On
Makeup Obsession
Black-Owned & Founded
MAC
Lipstick Cream
Luxury Skin Care
Dermatologist Recommended
Skin Care Quiz
Skin Health Guide
The Wellness Shop
Skinfatuation
Clinique
Moisture Surge Broad Spectrum SPF 28 Sheer Hydrator Moisturizer
Hair Quiz
Hair Goals
Hair Style Try-On
Curly Textured Hair
Hair Tools Guide
Briogeo
New! Destined for Destiny™
OSEA
New and only here! Undaria Collagen Body Lotion
Luxury Fragrance
Fragrance Finder
Fragrance Crush
DIOR
Celebrate Father's Day with Sauvage DIOR Sauvage Eau de Parfum
Gift & Value Sets
Solawave
4-in-1 Radiant Renewal Skincare Wand
Gift Cards
Current Ad
AAPI-Owned & Founded
Conscious Beauty
SPARKED at Ulta Beauty
The brightest up and coming brands
Buy More Save More
Gifts with Purchase
Coupons
Celebrating our diverse communities
Beauty Reads
Beauty School Live
Hair Services
Waxing & Brows
Makeup & Lashes
Skin Services
Ear Piercing
Use the following zoom and pan buttons to control the image that follows them
Online only|Sale|Item 2526161
This Wet Brush Epic Pro Helix Brush combines natural boar bristles and IntelliFlex bristles for superior tension, reduced damage and added shine.
I have super fine, stick straight, easily tangled, easily static, limp hair. i never found a round brush I could use before this one. I struggle with blow out technique and this makes it quick and easy. I think it's crazy they market this to coarse hair because it's perfect for just the opposite. Most round brushes easily tangle and snag my hair or won't grip it at all. This rarely tangles never snags and has tight grip so I can actually get some tension and bend. I was never able to get bent or fluffy bangs before this brush. It doesn't scrape my scalp the way other round brushes usually do. Builds volume, separates strands, and gives long holding bend that lasts for 2 days even without product which is unheard of on my hair. In a pinch I can even use it to brush tangles out of my wet hair even though i still prefer a wet paddle for that. The only thing I don't like is that when I use it dry it can leave a little static but certainly not the worst out there. Works best with an ionic dryer. Last forever, I've had it for a year and it's still brand new. Easy to clean with a rat tail or pencil. Oh and I never comment unless I love it or hate it lol
Crying as I write this. Used it for the first time and my hair got into such a big knot it took 4 hours to get out. Gave me a full blown anxiety attack. The boat bristles just matt hair to the brush and making a giant wad of a knot. Scariest beauty product iv ever encountered. Lost giant clumps of my beautiful hair. For context I am 27 and have been blow drying my hair for over 10 years. The only thing that works to remove this piece of trash from my head was pliers. We had to remove each bristle one by one. Do NOT BUY OR GIFT!!!!
1
2023-03-11
This brush significantly pulled and tangled my hair. I was really disappointed in this product. My hair strands are considered fine, but I have a lot of hair. Maybe just not the right brush for me.
5
2022-04-01
I have smooth slippery hair that is really hard to get a grip on metal brushes. This has perfect grip and as a beginner I was shocked at how easy it was to use and get good results
2
2022-01-17
Thought this was going to be great, but it's too grippy and gets stuck. I have fine hair, that isn't difficult to work with, but this brush is not it. Can barely turn it through the hair.
2021-11-18
This brush was recommended to me by my hairstylist & I immediately bought it & use it all the time. I was drying my hair and I had paint chips on my hands and the floor & I have never seen this happen to any of my other brushes & was really shocked. The brush itself is great because I have color treated hair and with the boar bristles it is less damaging. The paint is coming off the entire handle & yeah I can still use it but every time I do I have to sweep/ vacuum afterwards. This brush was pricey and I've had my other " different brand " brushes for years & they have not done this. I'm going to see if Ulta or the company will replace.
2021-04-03
Great brush, grabs hair easily with out pulling. I need to but another one because my daughter keeps stealing it.