Product Reviews Rated 4.55 out of 5 stars
69 Reviews
Most Helpful Positive Review Great Shampoo. Wish it came in a bigger bottle. This is really fantastic shampoo. My hair has been really prone to getting tangled lately and since I've been using this shampoo it's been much easier to comb. It's also one of the few shampoos that entirely gets rid of my frizz. My hair stays very soft for days afterwards. The only reasons I didn't give it five stars is because it isn't available in a bigger bottle like most brands have. Most brands have a regular size bottle and a 'jumbo' size one. My hair is down to my hips so it doesn't take long for me go through a bottle (usually about two weeks or so). I would love to have a bigger size so I don't have to constantly go out and buy it.
Most Helpful Critical Review Ingredients Has Changed! I am so glad I was able to get my hands on the old formula. I picked up 3 and 2 of them are in the newer packaging with the same old formula. I hate the fact that the formula has changed, I'm not sure if it's for the better but I love the original formula. Overall this shampoo is a great shampoo! It's cleanses your hair without stripping it, your able to detangle your hair with it and you would think your hair is moisturized the way your hair is soo hydrated and ready for the next step in your hair care routine, okay! I love, love, love this shampoo and I've been using it for years! Definitely get your hands on the old formula if you can, I'd recommend it to anyone.
Reviewed by 69 customers Ingredients Has Changed! 2
A'DRI from Los Angeles, CA
I am so glad I was able to get my hands on the old formula. I picked up 3 and 2 of them are in the newer packaging with the same old formula. I hate the fact that the formula has changed, I'm not sure if it's for the better but I love the original formula. Overall this shampoo is a great shampoo! It's cleanses your hair without stripping it, your able to detangle your hair with it and you would think your hair is moisturized the way your hair is soo hydrated and ready for the next step in your hair care routine, okay! I love, love, love this shampoo and I've been using it for years! Definitely get your hands on the old formula if you can, I'd recommend it to anyone.
Hands down the best shampoo ever!!! 5
T Cobb from Atlanta, Ga
This is by far my favorite shampoo. My
hair stylist recommended this when I did the big chop last year. My entire family uses this shampoo and the entire Alpha Collection.
Perfect for in between washes 5
QueenWitACrown from NYC
This is my go to product when I am in between washes and I want my hair to feel nourished.
Mommy & Me: One Stop Shop! 5
Yentruoc from Huntsville, AL
I love this shampoo paired with the 3-n-1 Cowash Conditioner. I use it on my hair and my son's hair. Our hair feels softer and more manageable afterward. Here's the kicker, I have Type 4 hair and he has Type 3 hair. LOVE IT! One stop shop!
A1 shampoo 5
Diamond from Bay area
Finally a shampoo with no alcohol and no added color!!! Best for
Curly hair, dry hair, processed or bleached hair. No brassy added colorant one of the Only ones in their line that has no added yellow or red added color
Dandruff 1
CathyMS from New York
I bought this combo for my daughters dry curls. It did not moisturize. It left her hair with dandruff. I tried multiple times so see if it was a different product causing the dandruff, but it was always after using this brand's shampoo and conditioner.
LOVE 5
Hb from CO
This stuff is awesome. It's non-drying but definitely not detangling. A great every day shampoo for those of us with curly hair that gets dry!
Not happy 1
Kasie from Virginia
It left my hair very dry and did not get out tangles if anything left me with more tangles. It did not cut my washes i feel like i need to wash it more. would not recommend.
Great Shampoo. Wish it came in a bigger bottle. 4
DLS from Boston MA
This is really fantastic shampoo. My hair has been really prone to getting tangled lately and since I've been using this shampoo it's been much easier to comb. It's also one of the few shampoos that entirely gets rid of my frizz. My hair stays very soft for days afterwards. The only reasons I didn't give it five stars is because it isn't available in a bigger bottle like most brands have. Most brands have a regular size bottle and a 'jumbo' size one. My hair is down to my hips so it doesn't take long for me go through a bottle (usually about two weeks or so). I would love to have a bigger size so I don't have to constantly go out and buy it.
I would buy this again 3
Ms T from Georgia
Used the shampoo and conditioner. Couldn't find a leave in conditioner in the store by this brand. It wasn't bad, but still not the magic bullet in delivering a gorgeous head of natural hair. I noticed a little more hydration and softness so it is a keeper for those reasons. The bottles are stiff so it's difficult to squeeze the product out. I have to take the top off to get the product out. Small bottles for the price also.
I Threw It Away 1
Em from Orlando, FL
I used this shampoo twice and threw it away. It made my hair WAXY. My hair looks like a grease trap every time I use this.
Noticeable Growth Over 6 Months 5
J from Massachusetts
I have roughly 3C hair. I ordered the shampoo and conditioning set back in May, and I absolutely love love love it. Knots and mats detangle so well with this shampoo (and conditioner), it's almost like tangles melt away. I'm not sure if it's the combination of the Easy on the Curls & Soft As Can Be Trio, the Double up! Oil Combo, quarantine, a growth phase, or some other styling products I've been trying, but my hair has grown SO FAST since using these products! My hair has not been this length since I was a kid, nor has it felt/looked this healthy in a long time. I'm testing out other shampoo/conditioning products at this time, but I will be getting more of the shampoo and conditioner soon! My only criticism would be it needs to come in a 16oz+ size!
Love this 5
HB from CO
My hair is thin and fine, and I don't like co-washing. For me, this is the best of both worlds: a moisturizing shampoo that sudds up! The smell is nasty though.
This is a horrible product 1
RC from West Bloomfield, MI
This is the only product that I have ever used that matted my hair. It left my hair really dry and full of tangles. I am not sure what ingredients disagreed with my hair but I could never recommend this product.
No 3
Kim from Oregon
I was excited to find a new shampoo for curly hair but this one does have some disappoints. The shampoo smells kind of like leather and the bottles are really hard so trying to squeeze the product out is a challenge.
Will buy again! 5
Katie from Woodland Hills Ca
Weekly
No tangles
Shiny and soft
No frizz!!!
A staple product once again! 5
Lauren D. from MD
The Mane Choice was the first higher end hair line I tried as a natural, this was a staple then and is again. I'm not sure why I stopped using this shampoo(product junky) is probably the reason. This has good slip and cleans pretty well without a stripping feeling.
Good for detangling 5
Cinnamon Queen from Minnesota
My hair is natural with loose S curls. It gets very tangled when wet and even more tangled after shampooing. I was looking for a shampoo that would help with that which would also reduce breakage when combing out. This shampoo helped with that and I noticed my hair didn't get more tangled like other shampoos do. Coupled with the conditioner, there was less breakage and I was able to comb and detangle a lot quicker than normal. My new favorite for my wash-n-go!
Very happy 5
Tabitha from Rotterdam, NL
So happy with this super gentle shampoo! It cleans my hair thoroughly, doesn't dry my thin dry hair out, and even helps the dreaded detangling process along!
What I love most however, is how durable it is. A little goes a long way, and so it is fantastic bang for your buck. I'm so happy that us curlies on a budget can still enjoy this salon-quality this way So grateful!
My Go To 5
Chanda M from Farmington, MI
The CORE collection will forever be number 1. This shampoo leaves my hair so soft, and I can comb right through my hair before I even add conditioner.
THE BEST SHAMPOO 5
1ChosenStar from Springfield, MA
THIS DEFINATELY MAKES YOUR CURLS POP & MAKES IT FEEL SO SOFT TO THE TOUCH.
The best shampoo ever! 5
Ary from New York
I love this shampoo, my hair felt so clean after using it. It also left my hair feeling moisturized and refreshed, unlike any shampoo I've used in the past.
I've NEVER had a favorite shampoo 5
Cassie from Boston
I've never had a favorite shampoo until this. I used to use whatever I could find with decent ingredients because shampooing was not that important to me. But now that I've upgraded my hair care I needed a shampoo that would clean my hair without the extra squeaky feel and this does that! I was shocked when I first used it how soft and hydrated my hair was and that was almost 6 months ago. I still have the same bottle because it lathers really well and you don't have to use too much to get the job done. I would HIGHLY recommend this shampoo.
Love It 5
CNS from Houston
This product is absolutely amazing I love how it detangles my curls and leaves them feeling soft and manageable I definitely would recommend this product to anyone with natural hair.
Winner, winner chicken dinner!!! 5
Alisha Johnson from Massachusetts
The search for a true moisturizing and Detangling shampoo is OVER. I have coily, kinky, 4a/4b hair, medium to high porosity, cottony texture, fine to medium strands. Please don't change the formula. This a staple.