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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638944
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2466 results
Hide those dark circles!
[I received this product in exchange for my honest review] This concealer is a little thicker than I normally wear so I would call it full-coverage as opposed to thinner formulas - good for a night out when you're doing your full face, but might be overkill if you're just running down to the grocery store. I like that it does not feel dry at all or just sit on top of my skin. Because it's a serum, it goes on smoothly without settling into fine lines, which I LOVE. No one wants to have craggy undereyes! Color-wise, I probably could have gone with a little bit of a lighter color - the color range is pretty inclusive.
Ehh
[I received this product in exchange for my honest review] I truly love it cosmetics products as a whole, but it wasn't loving this concealer. It does go on thin and it's not too heavy. It is definitely buildable. However, I have very dry skin, and it tends to emphasize dry patches and oxidize on my face so the finishwas usually not as polished as I prefer, but when I first put it on for the first couple hours it does look fantastic but it's definitely not my go to for a long shift or a long night out.
Blends amazing with sponge applicator
[I received this product in exchange for my honest review] This radiant concealer from It cosmetics is the perfect compliment under the eyes! It's brightening, very thick and creamy so a little goes a long way. What I love is the sponge applicator that helps blend it right into your skin!
Covers Up The Flaws!
[I received this product in exchange for my honest review] I love this "IT Cosmetics Do It All Radiant Concealer" product! It does an incredible job at hiding my imperfections. Eye bags are a big factor to me and it helps hide it which is great. It lasts all day! Amazing product by IT Cosmetics!
Best concealer ever!
[I received this product in exchange for my honest review] I really like the IT Cosmetics Do It All Radiant Concealer. It covers my dark circles better than anything I have tried. It helps even out my skin tone without looking heavy. The texture is smooth and creamy. It blends in easily and does not settle into lines. The shade I picked matched my skin really well and looked natural in different lighting. I also like that it lasts all day without fading or looking patchy. There is no strong odor which I appreciate since I am sensitive to smells. Overall this concealer works great and makes my skin look fresh and bright.
