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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638609
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2583 results
Didn't work for me
[I received this product in exchange for my honest review] This product just didn't work for my skin. I have fairly healthy skin with minimal fine lines. This concealer settled into my skin very cakey and made whatever fine lines I have stand out. I wanted to like this product but I couldn't make it work for me.
Hydrating and blends easily
[I received this product in exchange for my honest review] Unfortunately this isn't the right shade match for my skin currently which is my fault but I will say that it's a super hydrating formula that blended nicely. I look forward to trying other shades to find the right fit
Hydrating and blends nicely
[I received this product in exchange for my honest review] Unfortunately this isn't the right shade match for my skin currently which is my fault but I will say that it's a super hydrating formula that blended nicely. I look forward to trying other shades to find the right fit
My new go to everyday radiant concealer
When I received It cosmetics Do it All Radiant Concealer + Multivitamin Serum, I immediately knew the shade would be a little too cool for my liking, however, it definitely lived up to its claims and left my under eyes looking radiant. The formula melted right into my skin and glided on seamlessly. Although the shade was indeed a bit cool, it oxidized just enough to blend in and brighten my under eyes. I haven't used it quite enough to feel the additional serum benefits but it definitely does pack a punch without feeling too heavy. The texture was exactly what you would expect from a radiant/serum type of concealer. The spongey applicator is great for on the go, all in one, with no need to use a brush, although wouldn't be my go to for hygienic purposes unless you worked off the back off your hand or palette. As far as wear and durability, a little went a long way and it felt great on my skin. It didn't settle into any lines, didn't require much blending and seemed to last throughout the day. I believe if the shade was a bit brighter and warmer, I would have been obsessed with this product, as I'm a huge fan of skincare type makeup which serves multiple purposes and is good for the skin. Definitely has a ton of potential to be in my top concealer go to's! Not sure I would add it to my professional kit but definitely would add to my everyday personal makeup bag! 😍
Blurs imperfections
[I received this product in exchange for my honest review] This product brightens your under eyes, blurs your imperfections and provides a healthy glow. It has a silky texture and smooth application, it contains hyaluronic acid, niacinamide, and vitamins to plump and hydrate. It has a great doe foot applicator, it provides medium coverage, that evens tone while also looking natural.
