Product Reviews Rated 4.05 out of 5 stars
569 Reviews
Most Helpful Positive Review Best mascara ever This mascara does everything and leaves lashes feeling soft and is not difficult to remove. It helps lift and curl lashes while adding length and buildable volume. the formula is not too wet or too dry. The jet black color is the perfect deep matte black color. It doesn't flake or smudge all day. The brush makes it easy to apply and create a curl. for best results first put the mascara on tips of lashes then on your last coat start at the base of your lashes and lift up.
Most Helpful Critical Review Worst ulta product. First let me say I like ulta brand products. With the exception of this one!!! I wanted something I could toss in my purse and not worry of it fell out and got lost. Like my last $30 mascara! Cashier pointed my to this one and I saw it had beautiful packaging. Simple yet classic. But the product it self was horrible. I was applying it on and I kept feeling little things on my face. Once I looked in the mirror I can see so much fall out. I thought wow maybe it's liquidy and it's the specks coming off the wand. By no it was actual flacking coming from my lashes. So I stopped applying. Later in the day I had to wash it out because the fall out kept getting into my eyes while I was driving. On the second day of using it. Chucking the first experience as it a big deal. I was gona use it again and one I opened it. I noticed it was dried out. I don't leave my makeup bag in the sun or the cap not on tight so don't know what the deal was with this one. All around not satisfied one bit with this product.
Reviewed by 569 customers So good! 5
M from Texas
I am not sure why this mascare has bad reviews. I am obsessed with it! I love long lashes and this mascara gives the best volume and length I have seen in a while. I also adore how my bottom lashes look with this mascara! Will definitely be re purchasing it when this one runs out.
It curls my lashes but... 3
Yanyan from Texas
It provides volume and lengthning to my lashes but I will not repurchase. It is the only mascara I have tried so far that flakes on me throughout the day. It does what it claims but still, at the end of the day, I dont want to look like a raccoon, so... Too bad..!
My go to Mascara 4
JKG from Texas
I love the curved brush of this mascara although it goes on a little thin at first. It seems to thicken up with time.
Overall good 3
Parker from Texas
It works but it's not the best one out there.
Beyond horrible 1
Lyna from Earth sunshine
Please do Not get. Complete waste of money. It's the worse mascara I've ever used. Opened it up and it was runny with black chunks. If you shake it , it seems normal. Then it makes your eyes looks raccoon-ish.
Excellent 5
Ashley from Northwest Georgia
I wanted to try this after falling in love with Ulta's New Height mascara and it didn't disappoint. I naturally have long lashes but they are straight as sticks. the wand is curved and separates and curls each lash. Definitely will be buying again
Greatest of all time! 5
skanchor from San Diego
I have tried everything and nothing compares to this mascara. The curled tip makes a huge difference in making my lashes long and beautiful. I have been asked many times if I have lashes on while wearing this mascara. This is the best mascara on the market. I have been using this for 4 years.
The worst 1
Juju from Sd
Omg, I was super excited to try it but it was the biggest disappointment :( it literally did NOTHINg except "color" my eyelashes darker. Not one single tiny volume or anything.
Decent mascara 4
KB from Indiana
No complaints really. Applies and looks nicely. No clumping. Would consider buying again.
This mascara is awesome. Only brand I will use. 5
Crazy lady from Branson
Use everyday. Cant say a thing negative!
I've loved this since the first time I used It a year ago 5
Lils from Delaware
Great way to show and add length to your lashes
Replacement needed often
Dry, heavy 1
Beautyjunkie from NJ
I love Ulta products and always try to buy them whenever I can. This mascara is the worst I've used ever. The only Ulta item I won't buy are the mascaras. Go with another affordable and light brand.
Only mascara that truly curls! 5
Lisa M from Minnesota
I have thin, straight eyelashes and wide eyes, and have tried dozens of mascaras. The wand on this is the key: curved for great lift, dense for great volume, and also wide enough to apply fairly evenly to wider eyes. It layers well if you apply the second coat before the first fully dries. With this I can skip the eyelash curler! Only downsides are it doesn't last as long as some others and it can flake (but don't they all except Causemetics?). The curl and volume I get plus the low price far outweigh any cons.
Came in dry 1
Reeti from San Francisco
I was so excited for this. It was dry and could barely get on a lash. Made my lashes look smaller by the end. I'm gonna try to use a different brush with the bottle but I don't have much hope.
Good but doesn't last 3
Tori from Las Vegas
I like this mascara for a lot of reasons. It actually does lift and curl your lashes. The brush is fluffy and easy to use. I like that it comes in black/brown for a more natural/daytime look. It's affordable. It's cruelty free. It manages to add volume and define at the same time. BUT it doesn't last long. Within just a couple of weeks it begins to clump and flake. If the formula lasted a little longer, this would be a great go-to but I'd rather spend a few more dollars to get a mascara that doesn't dry out so quickly.
I will buy again! Great for the price! 5
Kells from Indiana
I'm not sure what all the fuss is about. This works great! Especially for the price. I personally had no flaking from it so not sure what was going on with others. It lengthened my lashes significantly, and gave them a slight curl. I could notice a difference instantly and you can build them up without it clumping. I also love the feeling of the tube it's very sleek, and classy looking. Give it a try!
Love this 5
Erica from Oklahoma
This is my second time buying this. I love it so much. It coats my lashes great and doesn't get clumpy.
love it, but i wish it was waterproof 4
tiara from NC
i tried this on a whim, loved it but really wished it was waterproof.
Flakes off in a fine powder 1
Rhiannon from Arizona
I liked the curled brush, and it goes on looking nice, but it's not worth buying because it flakes off into a fine powder underneath the eyes. It doesn't even show up looking like a smudge under the eyes, which I'm more used to seeing with cheap mascaras, but a powder underneath the eys.
Returned this one :( 1
Vir from CA
Didn't do much for my lashes. Other formulas keep my lashes up all day, this didn't even do that on the initial application, I promptly returned it :( I have stubborn lashes, the only formula that has worked for me is the Maximum Lashes Defining + Lengthening Mascara.
I would buy again 4
Kas from Oregon
Good coverage, curved brush is helpful
Don't buy it. 1
Britt from Lawton, OK
Very very flakey, I ware it for a couple hours and there's like a dusting of black partials under my eyes and in my eyes. Just wouldn't recommend it.
Love it! 5
Dinah the goat from Green Oaks, M
Love the product! The "black" is not so harsh as the blacks of other mascara.
I haven't forgotten about this one 5
JG from orange county
I've used many different mascaras, trying to find my best fit, and so far I keep wanting this one. The wand coats my lengthy curly lashes sooo well. No other mascara does as good as this one :) I would recommend trying it
Great mascara 5
Rach from Maryland
I've been using this for years. It's the cheapest and best mascara for curling up and volume! ✨
