Size 2.5 oz|
Store & Pickup Availability
IT Cosmetics Confidence In A Gel Lotion Oil-Free Moisturizer is a weightless moisturizer that intensely hydrates the skin for 72 hours.
How to Use
Shipping & Coupon Restrictions
Rated 4.55 out of 5 stars
I have been using this product for awhile now and the difference in my face is amazing. I have used many different moisturizers over the years, nothing works as well as this one. The pump is great on it, it dispenses a great amount each time. You don't need a lot of product - just one pump and it covers a great light layer on my face. It's a light weight formula, it doesn't feel sticky or heavy on my face at all. It's great to use under my liquid foundation, works as a great primer also. Winter is a horrible time for my skin and this winter has really taken a toll on it. My face usually is really dry, looks terrible, feels terrible... just overall bad news.
Since using this I have noticed a huge different not only in the look of my skin, but the feel of it also. My skin is so much softer and smoother to the touch. My make-up/foundation goes on so much smoother and seems to look way better now that my skin isn't all dry. My face is hydrated, the skin looks healthy. It looks and feels amazing and the results last - I have been applying it morning and night and the dryness has been gone ever since starting this.
I am very impressed with this moisturizer and have been recommending it to all my friends. I am so pleased with how my face looks and feels now. It feels and looks so much healthier.
I have combination skin with oily t-zone and dry cheeks. I mainly use this as a primer and a moisturizer before applying makeup, the glycerin and silicone present in the products smooths the skin and helps foundation to adhere and glide easily. It has a gel like consistency and feels slightly cooling when applied. Though this is marketed as skincare I will not use this in my skincare routine due to silicone present high up in the ingredient list. It is definitely moisturizing and if you have combination skin you can skip moisturizer and use this instead. It does not necessarily make my makeup last but definitely smooths my slightly textured skin. It has a mild chemical scent to it but nothing offensive and will wear off once you apply on the skin. Overall its a decent product and I will continue to use it but will probably not buy once I run out of it. However I can see this products working well for dry skin.
LO from NoLA
Please never discontinue this moisturizer! I recommend it to everyone. I put it on before bed and my skin still feels noticeably soft and fresh the next morning. It goes on lightly and doesn't feel greasy. I've tried countless heavy duty moisturizers and none make my skin feel as wonderful as this.
MC from MI
Love IT products
Dawn from New Jersey
This moisturizer is amazing can't live without!! I have been using this for 2 years and wrinkles are gone and face is so soft and moisturizer.. this stuff really works amazingly.. try it you'll be glad you did … Dawn in New Jersey
Diane from Richmond TX
MTB from Bolingbrook, IL
Use daily in am.
Allison from Philly
I've been using this gel lotion for over a year now, and my skin LOVES it. It feels hydrated but not greasy throughout the day!
Nellytelly from San Fernando
In the past anything Gel would dry my skin out but this product is awesome...& it pairs well with It Cosmetic makeup...
Katy from Greenville, SC
my favorite daily moisturizer.. my skin soaks it up without feeling like a oil slick after. highly recommend!
Mary Sue from WA
I love this moisturizer!
Rosegold gal from Connecticut
Love this product!! It goes on smooth as satin makes my skin feel great. Absorbs easily, last a long time..a little goes a long way. IT COSMETICs continues to get my attention due to high quality skincare/cosmetics products and my money!
Lauren from Mentor, Ohio
I'm a "top of the line" product buyer. I typically use medical grade products from my medspa. I received this for free and really love the feel and result I'm getting with this. Will most likely purchase when I'm out.
Love this product!! Works on wrinkles!!! This is a amazing product a must buy…
Jess from Los Angeles
This product is amazing I had switch from the Clinique moisturizer because it was starting to break me out so I needed something light weight and fast absorbing but not heavy and sticky yet hydrating. Well let's just say I love it and I'm on my second one already!
e from p
Not a bad moisturizer, but there aren't enough beneficial ingredients. the good ingredients they do have are at the bottom of the list too, which means lower concentrations. i did get this for free so i will use it but i would not purchase on my own.
Alyssa from Central Tx
The pump broke and it's impossible to get to the product without possibly ruining it. Help would be much appreciated.
Sammy from Celebration, Florida
I bought this gel moisturizer during a holiday sale as I was very keen to try it. The silky smooth texture of the gel feels really luxurious to me and my favourite part of this product. Unfortunately, I don't feel that it provided my skin with hydration nor did I notice any difference. My skin had been very inconsistent prior to using this gel, so would be keen to try it again. However, at it's price point, I will not repurchase.
kJ from Bradenton Florida
I use this product am and pm love the way it feels it makes my skin silky
Lisa K from Sarasota FL
This is a great lightweight, fragrance free formula that sinks right in and feels great. Love the airless pump packaging. On my 2nd bottle with a backup ready to go.
michelle from florence,al
i have only been using about a week, but i do love the feel of it.
Court08 from TN
I decided to try this after the good reviews. I did not like it at all. It gave me pimples which is very rare for me when trying new products. I also did not like the feeling it left on my skin. It felt like a silicone primer sitting on my skin, not something that sinks into your skin. I also felt incredibly oily. Went back to my previous oil free moisturizer.
MEP from WarnerRobins Ga
Really like this facial gel lotion Absorbs quickly and is non greasy. Makeup goes on very nicely.
Sarah from GA
I got a sample of this product last year and finally pulled it out to try. Wow. It keeps my skin hydrated all day long, and it has ended the redness and dehydration lines that I usually struggle with mid-day. As for the review below that complains about this being overpriced glycerin, they don't know what they're talking about. Ingredients at 1% or lower can be listed in any order, and many skincare ingredients are effective at low concentrations. Given that this has several ceramides and the size here is twice what a normal face moisturizer is, you're getting a good deal for an effective, well formulated product. (That famous $130 face cream only has 2% ceramides).
Skincare Obsessed from MI
This is my second bottle. My skin became very dry during a week-long hospital stay. When I got home, I started using this gell every morning. It brought my moisture barrier back to normal. I love it and will continue to repurchase.
Phifewife from Maine
This is my second bottle of "Confidence in a Gel Lotion" and I just love it! I received a small sample as a special gift with my purchase on ULTA.COM and I was hooked immediately. The lotion doesn't leave my skin feeling sticky or greasy, yet provides a lot of hydration to my face and neck area. It is also a fabulous "primer" for my makeup, which makes the price more affordable because it does "double duty". I highly recommend this product!
Darci from Tucson, AZ
I've recently learned that Phenoxyethanol is only used at around 1% in skincare. If you look at the ingredient list for this product Phenoxyethanol is the 7th ingredient. That means that everything after this ingredient is less than 1%. The claimed ceramides included in this moisturizer are almost the last listed ingredients. IT Cosmetics really knows what trendy and sought after ingredients to list in their product description but at the end of the day those ingredients are almost nonexistent in the actual product. It's really disappointing that they take advantage of the fact that most consumers don't know how to read the ingredient list and aren't aware they are basically getting ripped off. I'm going to finish my bottle because I paid for it, it doesn't irritate my skin, and does a good job at keeping me hydrated (although I agree with others, definitely is a shiny/greasy looking hydration). However, now that I know that I'm overpaying for a product I believed had a lot of benefits for my skin and really doesn't, I will not be repurchasing.