Product Reviews Rated 4.45 out of 5 stars
451 Reviews
Most Helpful Positive Review This moisturizer makes my face feel like silk! I'm a 56-year-old female and I've tried many different moisturizers. I'm always looking for something that will make my face look and feel fresher and more hydrated. I've tried some that work to a certain extent and some that don't work at all but this IT Cosmetics Confidence in a Cream Rosy Tone Moisturizer actually DOES make my skin look fresher and it feels like silk. The rosy tone does make my fair skin color look a little more rosy and fresh.
I've been using it for a week and I love the way it feels both under my makeup in the daytime or after I cleanse my face at night. This cream is a little thicker than others I've tried but it just makes my make up go on so nicely and it actually makes my foundation look nice and fresh all day. I put it on at night after cleansing my skin and the next morning my face actually feels hydrated. It looks better than it has in some time. No, I don't look 20, but I'm 56 and I actually love the feel of my skin since I began using this product. There is a rosy scent with this moisturizer as well and since I really like a product that smells nice, I love it.
I had never tried this product before about a week ago, but I will be adding this moisturizer to my daily and nightly skin care routine.it's a good value because It makes my skin feel and look fresher and more hydrated and there's a fair amount of product in the container. I would most definitely recommend this to friends who would like to recapture some of the freshness our skin loses with age.
Most Helpful Critical Review Not the best moisturizer that I have used When I first saw the attractive box that the jar of Confidence in a Cream Rosy Tone Moisturizer came to my door in I was excited to try this new product that I had never heard of before. When I opened the box, I had two reactions: #1 I was disappointed that the jar of moisturizer was sitting on a false bottom of empty space in the box and the jar was small. #2 The jar of cream is an unattractive sad Pepto Bismal pink color. They need to make the jar fill the box and the jar color needs to be a pale feminine pretty pink color. I thought at first that the cream would have a soft pleasant fragrance of peonies, but the fragrance was not all that pleasant, just uninteresting. When I applied the cream to my face, it had a plastic texture that was difficult to spread on my face. It leaves a slightly rosy tone on my face with my eyes still having rings of pinkish cream around them. Not so attractive. I really wanted to LOVE this moisturizer, but it does not have the SPF coverage that I need daily in the sun for skin protection. I will use it again to see if I still do not care for the texture of the cream.
Reviewed by 451 customers Great product!!! Hope It cosmetics never discontinues this 5
Mary from Williamsport Pa
I smooth on my face every morning and sometimes at night , have been using for about a year and my fine lines and wrinkles(especially around my eyes) are so less noticeable!! Love everything about this product. Don't know if it really gives you a "rosy" tint but it does make me look so healthy.
Fair skinned savior! 5
KTMay75 from Crystal Lake, IL
I'm a redhead, fair skinned, with freckles and all and I absolutely love this moisturizer!! It is thick and very creamy, but absorbs nicely and doesn't feel greasy at all. I noticed a softer glow and evening out of my skin tone after just a few uses. Yes, it has a light, rose scent to it which is reminiscent of my grandma, but not in a bad way. It doesn't linger and again, it's a light smell. Rose is better than a plastic or medicinal smell so I'll take it! I highly recommend for fair skin (as that's all I can speak on personally). I wear it daily, under my make up, and it is already making my skin feel softer and skin tone even.
Save your money! 2
Yellow Tulips from Orange, CA
Not worth the money or time. The product did nothing to my skin. Won't recommend or buy again.
Too pink 3
kimmik22 from Cullowhee, NC
I love IT, however this product not so much. I already have a pink undertones to my skin & when applying this... I'm really pink! I wear this alone on the days I'm off or don't wear makeup.
I'm Buying My Second Jar Today! 5
Carol from San Diego CA
When my lunch group asked me, a 79 year old, what I was using, I said "Hmm, something is working". I feel that it gives my sallow skin a boost, evens my skin tone, and makes my dark circles and slightly baggy eyes less notable. Mind you, its not a miracle worker but it does help. I also use Mally's clear shine reducer that you press on over top of "IT Rosytone". On aging skin it looks better than foundation. I am today, ordering my second jar of "IT Confidence in a Cream Rosytone".
If I had…. 2
Eze from Texas
If I had someone else's skin it would work because my skin out right rejected it. Stings, I didn't used to be such a wuss but now days in my mid 40's any bit of discomfort is unacceptable. I lathered this on and as I sat watching tv about 30 mins passed of me feeling the burn so I finally went to rinse it off. It did leave my skin very glassy looking which I love but that's achievable with no stingin' as Forrest Gump would say. Hard pass.
Not for sensitive skin!!! 2
Jo from Michigan
The ingredients says it contains salicylic acid, and niacinamide but they don't tell you that in the description. They even say it's safe for sensitive skin that is a lie.
Outstanding 5
Lflo from Arizona
I've been using this product before I sleep. Over a month I see a huge difference OMG!
Lightweight and instant glow! 5
Mbeauty from Texas
Happy with this moisturizer! I'm not a big makeup person and also don't like spending a lot of money on individual products, but decided to give this moisturizer a try based off of a recommendation from the skin care analysis on the app. I was looking for a moisturizer to help even tone and minimize dark spots, and the rosy tint of this works beautifully!! Before first use, it appears thick in the jar, but upon application, it goes on smoothly and is very lightweight! I only use in the mornings (diff routine at night) but I feel like my skin looks glowing after application! The rosy tone really compliments my skin color and it does not make my face more oily and has not led to any breakouts.
This stuff is crack in a jar! 5
Andy from San Diego, CA
I'm a middle-aged male and have been using this product for a couple years now. It makes my skin look very hydrated and nourished, and gives my skin a nice glow.
Product seems OK 5
Steph from Columbus Ohio
Only been using this product for five days. Peculiar smell, somewhat reminiscent of something my grandmother would wear, but not terribly overwhelming and goes away quickly.
I'm not sure that the "rose color" is actually doing anything for my complexion but really isn't a big deal for me. It moisturizes and doesn't break me out; that's all I really care about. :-)
This is the best moisturizer you'll ever find. 5
It fan from Oklahoma
I had very dry skin until I started using this product. It's very thick but so absorbing. My skin feels so great and it absorbs into your 11 lines and smile creases and plumped them up. My skin has never looked better. I use it morning and evening. Last along time because you only need to use a little.
It has glitter 2
Didi from Chicago
I applied it and I immediately noticed it wasn't like the regular confidence in a cream. It felt mildly gritty and it had specks of shimmer in it. I gave it chances anyways because I thought it would work like MAC strobe cream but it just made me look shimmery without feeling as good as the traditional cream
10/10 recommend 5
Raveelaw from LA
I've bought multiple bottles of this product. I've tried other moisturizers from other high end companies but I always come back to this one. A little goes a long way and the smell is subtle but very nice.
Product is the best... 5
Bee from Scranton,pa
I use this at night only.
This. My new FAVE 5
Faery from NC
I read the reviews on products and they seemed a bit iffy-I'm not sure why.
I bought it and it's a firm soufflé perhaps one of the prettiest in the jar and on face. The cream is lush a dry cream which as an ex oily Florida girl now in dehydrating NC found to be quite moisturizing without a pimple worry to be had.
I always use a QTip to pull out bacteria free product. A large pea size rubbed between hands pressed and gentle circles on face make my skin more resilient looking. It's been almost 2 weeks and the mouth-jaw looks much more youthful.
Big love, will repurchase.
The price was steep, but I love it.
Best moisturizer makes all the difference on my skin 5
MO from Arizona
I've been using this moisturizer for 2 years it's the BEST & I LOVE the soft rose scent. I have tried others but I can see the difference in my skin. Gives me skin a gentle dew & helps out with sensitive skin. I love how it looks under makeup it helps minimize pores & wrinkles
So so 3
Tina from Fontana, CA
I love this skin care line and wanted to try out this cream, but it's definitely not as good as their other creams. Something about the consistency just makes my skin feel blah instead of soft.
I will continue to use this product 5
Holly from St. Louis, MO
This winter my skin has been so dry and flaky. This moisturizer feels so good and has helped me tremendously. It might be a bit much for me during the summer but a must for the winter.
BEAUTIFUL TONE, BUT NOT FOR SUMMER! 3
AK from Georgia
I love the color this moisturizer gave me, but it's very heavy! I tried to use it in the summer and felt like I had a layer of sweat stuck underneath. I do enjoy it during the winter months though.
BEAUTIFUL TONE, BUT NOT FOR SUMMER! 3
AK from Georgia
I love the color this moisturizer gave me, but it's very heavy! I tried to use it in the summer and felt like I had a layer of sweat stuck underneath. I do enjoy it during the winter months though.
Definitely 5
Fance from Farmingdale
I've used a moisturizer since I was a teenager and this is perfect for now
The Original one is better 2
V from NA
Dont buy this if you dont like rose smells or fragrances make your skin burn. it also has shimmer in it so
This is the only moisturizer that helps my dry face. All day 5
Barbara from San Antonio Tx
I love it!! It helps my skin feel hydrated all day, it's not greasy, foundation stays on and looks great! It's the only moisturizer that helps my face. Thank you IT!
Makes me look sunburned 1
Dee from Texas
I like the original confidence in a cream but this formula really irritates my skin and makes me look like I have rosacea