Rated 4.53 out of 5 stars
Most Helpful Positive Review Creamy goodness
I just started using IT makeup products. I've found that at 57, my skin and makeup needs and skin care products , have changed as I age. I used bare minerals, and still do on occasion. And I use IT cosmetics too. This cream, Confidence in a cream, is wonderful! Thick, but light, and intensely hydrating. For me, that's my immediate need. I'm a big scent oriented person, and it smells very nice, not to strong. But, I wake up, and feel and see a difference in my skin. I'm not big on full makeup now a days, too much trouble! But at 57, and looking like I'm 40, is nice! I have good genes, but this cream makes a nice, easy addition I don't mind taking a little extra time, to apply. It soaks right in, helps me relax as I do it at bed time. You can also use it with the makeup to thin it out and get more of a tint, than full coverage.
Over all, there is nothing, I don't like. I also feel you get enough for what it costs! Bang for my buck!
Five stars from me!
Most Helpful Critical Review Not quite sure...
I purchased this product in hopes that it would help with my mild dry patches that I have on my face. The sales representative stated this product just came in the other day and that is has had good reviews. I was excited because my skin is not only dry at times but also sensitive to various products. I've never tried anything by this particular brand so I figured I would give it a try.
The texture was smooth and creamy and a little goes a long way. I did notice on my 2 day of using it my skin was reacting in a mild break out. I'm assuming it could be that it was still to heavy for my skin and therefore perhaps clogged my pores by my chin area which in turn causes this mild reaction.
Even though this product wasn't good for my skin personally I do believe it may be great for someone who is less sensitive. I would recommend this to a friend however, I would disclose my experience in case they have any sensitivity issues themselves.
Reviewed by 4331 customers Best moisturizer out there!
Kat from Houston, TX
I use this moisturizer everyday under my makeup. I have dry sensitive skin and it gives me no issues. Not sure what others mean by smell…..there is a slight citrus smell but barely notice it. Please keep the formula!
BTownGirl23 from Emmett Idaho
I mean I don't see any difference in using this than I do with a $6 Cerave lotion honestly. Will try another brand. Not sure why this company gets so much hype. Hate this. The foundation and the CC Cream. Sad for this mid 40 year old.
Best moisturizer I have ever used.......
DeeW from Pacifc Northwest
Good on it's own but even better over your serums.
kleigh from Oklahoma
This is hands down the best cream I've ever used.. my face always feels fresh and just overall better after using it. I even keep some on hand during the summer for putting on sunburns, keeps the skin from turning into a peeling mess. It is a 10/10 for me!
Been using for 5+ Years
MrsJohnson from Pine Mountain Valley, Georgia
I've been using this moisturizer, as well as many other It Cosmetics products, for over 5 years and I thankfully got samples of Lancôme beauty/anti-aging products a couple months ago and seen what this stuff is really supposed to do! I knew I need to have a moisturizer in my beauty routine so I always bought Confidence in a Cream but while it may moisturize your face, sometimes too much and makes me greasy and I had to stop for a while, it does absolutely NOTHING for aging. NOTHING! I was blown away after using the Lancôme anti-aging products and seen results immediately so I immediately stopped using It Cosmetics as I should have done years ago. Take it from someone who has used It Cosmetics every single day for many years….It doesn't work!
Not too sure if I would buy this again yet
Holly from Texas
I use it before bed and when I wake up. I just started using it and the only thing I do not like is the smell, however its not strong smell its just different.
mar from Edmonds, WA
This is a fantastic cream for dry skin, at an affordable price. However, the scent is terrible and it does not fade with wear. I'll probably return it, as I cannot tolerate the smell.
Seriously sensitive skin??? Here's your relief.
Shewee from CA
Really increases the moisture and smoothness of my skin. Love this product. Finally, something that works without causing an adverse reaction.
Esthetician Here - Absolutely Obsessed!
Your Esthi Bestie from Texas
I am a professional esthetician and I am absolutely obsessed with this moisturizer, been using it throughout my entire 20's and do not have a single Wrinkle! Helps keep my skin clear and hydrated. Recommend this to all of my clients! Perfect for all skin types.
Jennifer from Memphis
Works well as a daily hydrating moisturizer. It is thick so long lasting but am able to wear underneath IT foundation with a setting spray and don't worry about too much runoff.
Only thing I can't live without
indylaura99 from Valparaiso, IN
I'm on my third jar and it has changed my life. I was seriously thinking about getting fillers but I really didn't want to. After one jar of this cream I could see a huge difference in my skin. Less drooping. My pores were smaller. Less lines. I'm just a few months away from 50 and someone thought I was 30 the other day. I will use this for the rest of my life. It's truly amazing. Buy this!!!
Love this !
Debievenue from NY
I use this mixed with my foundation for a lighter coverage. I also use this as a base under my makeup.
Helps my dry skin
Senia from Los Angeles
I got this cream as a sampler and loved it! I suffer from dry skin especially during fall and winter and the thick consistency is perfect for my flaky skin. If you don't suffer from dry skin I wouldn't recommend it since it might leave your skin a bit greasy. As for me, it's perfect! Leaves my skin smooth and moisturized. Im not crazy about the scent but I'm willing to put up with it since my skin seems to embrace the heck out of it.
Love this moisturizer!
Deb the runner from Cypress, TX
I was traveling for work to Denver when I purchased this product because my face was so dry. I am so glad that I found this moisturizer, because even after I returned to my humid climate back home, I kept this because it feels so great on my skin. It's also a great price, just don't use too much, because a little goes a long way.
Great nighttime cream
Kim from shoreline
This cream is pretty heavy but my skin loves it at night.
Jessica from North Carolina
This stuff is the best moisturizer I have ever used!! The smell is great and makes my face feel amazing.
Anaserre from Oklahoma
I might like this if I could get past the hideous smell. Why, why , why do companies feel the need to scent their products so strongly? Especially for a face cream?
It has a nice texture and felt good on my skin, but I'll never know if it works or not because I had to immediately wash it off due to the awful odor.
If you don't mind heavily scented face creams…go for it. If not..stay away.
Gentle, heavier cream
STMVT from VT
Goes on smoothly, light fragrance and provides ample moisture. Yet, I cannot say that I see a major difference in results when I compare this cream to other lower priced drugstore brands.
I enjoy this cream, but wouldn't purchase again.
Love love love it. Have been using for ten years.
Nonna6 from East Islip ,NY
I use this product daily under my foundation. It makes my foundation glide on. It is not greasy and doesn't feel wet on skin like other products. My skin drinks this product in.
Amg from Ohio
This moisturizer is worth it. I use this at night and not every night, usually every other. I used to get bad dry patches but haven't had them since I started using this a few years ago. The pricetag is obviously high, which is the only reason I took a star off—but *literally* every year Ulta has this in their 21 days of beauty and I snatch it up and tell me friends it's half off. (Also a good one to use your points on.) ;)
all in all, despite the price, it truly is a phenomenal product that I always have in my lineup.
Very light weight
Ames from Long Beach, ca
I like this moisturizer and used up two containers already. I brought this during 21 days of beauty and it's worth it with discount. The moisturizer is very light and easy to glide on face. Perfect for summer. I honestly don't know about anti aging, I don't notice a thing.
Marce from Alabama
My skin has never felt so hydrated and amazing after using a moisturizer! Amazing is an understatement! I only wish the price was more affordable however a little bit of product goes a long way.
I love this moisturizer
devinkeira from Cleveland, OH
One of the few moisturizers that combat my dry flakey skin. highly recommend!
never thought i would love a moisturizer so much
goma from tx
this is 100% the best moisturizer i've ever used. i was typically never one for moisturizing because it would leave me feeling sticky and like my skin couldn't breathe, but this one leaves me feeling weightless! it absorbs SO quickly! my routine is now to massage this into my face daily, and i'm not kidding, i have seen my skin get smoother and like almost airbrushed- 10/10 recommend spending the extra money on this. it honestly is so worth it and it'll last forever!
Linda A from Buffalo NY
Friend told me about this great cream
Just bought for myself