Rated 4.33 out of 5 stars
Most Helpful Positive Review Love love loveeeee
As a stylist I always recommend this product to my clients begging that I use it on myself and loveee it ! It works perfectly for toning blonde hair. It keeps my girls ashy in time for their next appoinemnt !
Most Helpful Critical Review DO NOT USE FOR PURPLE HAIR
I am sure this product worked fine for those who wanted white blonde hair, that is not what I wanted or bought it for. I bought this because I had just spent a ton of money to have my hair professionally dyed pastel lavender. knowing this color would fade after 3-4 washes, I knew I'd need dry shampoos & a special color depositing shampoo & conditioner. I asked the professional at Ulta what would be best to use to preserve my color & I was handed the gift set of this shampoo & conditioner. I was told it had a purple tone, that it would deposit color into it while removing any brassy tones. when it finally came time for me to use this, I followed the directions, rinsed cold, let it sit & when I rinsed watched all my color go down the drain. Conditioner which is supposed to lock in color made it worse. 1 wash, All color was gone leaving a dingy blonde gray. Aggrivated I re-dyed my hair. I thought maybe it was a fluke., but again it only took 1 wash! Frustrated I read the ingredients, it has Sulfate, this is not color safe at all. DO NOT buy this for colored hair!!! not only that, it dried out my hair to the point I could hardly run a brush through it... Too harsh, too expensive, & NOT for purple hair!!! I want my money back.
Reviewed by 453 customers Nooooo!
Liz from Oregon
Returned shampoo and conditioner as it turned hair orange/brass at root color. Unhighlighted sections of hair discolored:(
Blondie from Ohio
I don't understand the positive reviews because this shampoo doesn't work. I've been blonde for 10 years now and my hair was yellow after 1 wash with this. I'll be switching back to blonde sexy hair purple shampoo
Love this product!
MJ from Schaumburg, Il
I've been using this product for years and I love it. Makes hair shiny and bright. It can look a little purple if you use to often but I have no problem with that.
Works for dyed silver
Jessica R from Idaho ID
Use with the toner conditioner. Cleans well restored my professionally silver dyed hair to like it was the day we finished it. Love this product
Sedona from Indiana
I'm letting my hair go gray and was advised by my salon owner daughter to get a "purple" shampoo to keep my hair looking silver and not yellowing. I bought this on sale along with the conditioner. I was astonished when both came out of their bottles in a deep intense purple blue. The color is so dark that I was actually afraid it might stain the white bathtub or tiles or the white towel I wrap my hair in after. It hasn't done that but I find I'm very uncomfortable with such a dark color. Are all the shampoos made for gray and platinum blonde hair deep intense purple color? Other than that, it seems a nice shampoo and conditioner. I haven't used it long enough to know if it's going to prevent yellowing. I guess I wasn't expecting a purple shampoo to literally be the color purple. After I use this up I am going to try to find a shampoo that prevents yellowing in gray and platinum blonde hair that hopefully isn't that kind of color.
Love It for White/Blonde Hair!
G. from Round Rock, TX
I had my hair lightened (twice) recently to a level 10 blonde. This silver shampoo and conditioner give my hair the white blonde color I wanted, and my hair feels just as good as when I use other non-purple products. Definitely recommend!
Works to fine, but very drying
Allthecats20 from CT
After two washes I can definitely see a difference in my hair color. Brassiness is almost gone. But my hair feels very very dry and frizzy after use. Even using the matching conditioner didn't help. Had to use a deep conditioner and a leave in and my hair still isn't as soft as usual. But it does work to cut the brass and bring back the blonde.
I love this product! Now the hubs is using it too lol
Sparkles from Murrells Inlet, SC
I use this product 2-3 times a week, alternating with my regular shampoo. It leaves my hair feeling great. I have received many compliments on my hair since I started using it (including from people I don't even know). It doesn't dry my hair out at all, but if the hair was previously color treated or processed I think a conditioner would be a good idea.
Please don't buy.
Awful product from Maine
I don't normally leave reviews on products but I have to for this one.
This product was recommended to me by Ulta employees. Obviously I'm going to listen to them if they're highly recommending. So I by this shampoo for my newly blonde hair (I have medium length hair, natural dark brunette) and this is the worst shampoo I have ever tried. I've had blonde hair before but have never had such a tangled mess after I wash it like I get with this product. I even let the conditioner soak in my hair after I wash it and it's just not good. Doesn't even do anything for toning either. Don't waste your money pls!
Long time barber & user
JinWL from Connecticut
Ive been using this product for so many years, I do stray from it for the "promise" of the next great thing....but always end up back. Because my hair is normally difficult to work with, I generally shampoo 3 times a week, more often if in heavy odors/outdoors sweat & grime.. ect..
The first thing I do once the hair is completely wet hair is to slightly wring out the excess water, apply working the shampoo through- let it sit for about 3 mins then rinse well.
Wring out my hair as well as I can then apply the conditioner and again let that sit until Im about done with my shower; then rinse well. For those with unruly hair, it does help to have your hair up & drying in a cotton Turbie Towel, seems to make mine more manageable. Once its out of the Turbie Towel I comb out and apply the Argan Oil all over, comb into place let air dry.
I cant say this is good for those who are not naturally silver, salt/pepper or those who bleach out their hair....your own stylist should let you know what to use. I do recommend to my grey/ salt & pepper clients that they can mix a small amount of the shampoo or conditioner to their favorite shampoo/conditioners so the color may not transfer but still helping remove some of the yellowing
AG is woman owned, a nice line of products.
Not for me
Anna from NC
I'm so glad this came in a sample size. I wasn't at all happy with the lack of results, but since the sample was very inexpensive, I'm less disappointed than I would have been if I'd had to buy a larger bottle to try it. It had absolutely no effect on my white hair that was tending toward yellow. Worse than that, though, is the scent. This smells heavily of some sort of coconut-like "fragrance, and it LINGERED. My hair still stunk of this stuff after two shampoos with another product. I realize I'm probably in the minority in disliking this fragrance, but if you do, too, I would advise you to look elsewhere. Honestly, the smell is bad enough that, even the product worked, I would not be able to use it.
Fantastic for Gray Hair
MC from Clearwater FL
This shampoo really highlights the silver in my hair. It also gets rid of any dull or off-color look. I bought a different brand for a change last time but came right back to this AG Sterling Silver because it makes my hair look like sterling silver, as it's name implies. It has a very nice scent.
Keeps Brass Away, don't expect drastic results
Sarah from California
Okay — I get my hair bleached and toned every 6-8 weeks. My ends are dry due to heat damage and from bleaching. This shampoo and conditioner work great to keep brass away. I got this product in January 2019 because there was a jumbo sale event, so I've been using it 2-4 times a week for almost a year. I've never had my hair become drastically ashier from the set but it has done wonders at keeping my hair looking cool and fresh. I haven't had brassy tones since using it. The set doesn't dry out my hair at all but it's not nourishing or moisturizing. It has a subtle coconut smell to it and the set is rich in purple hues. It's not a miracle set but with consistent use it will keep the brass away. 9/10 would recommend to anyone going blonde.
I believe in this product!
Embracing the grey from Nebraska
I'm in the process of letting my hair go to natural grey and this product has helped me immensely. It helps take the brassy look off of the last 3-4" that still have blonde dye. It also adds depth to my natural hair that isn't grey yet. I put it on damp hair and let it set for a few minutes then lather it up and rinse. I follow with the conditioner. I use this product up to twice a week.
I would not recommend if you have dry hair
amelia from canada
i had gotten blonde balayage done to my brown hair and wanted a good purple shampoo to keep it looking fresh and this product was not it. it does not smell good, it made my hair dry and fragile afterwards and it didn't really work in terms of actually toning my hair. would not recommend
Best silver shampoo EVER
Miranda from Virginia Beach, VA
Just awhile ago I got blonde balayage put into my hair but it was start to get those brassy tones. I used different shampoos but nothing was helping until I decided to try AG out. Instant results of my brass going away and blonde coming back !
Nice product to help preserve color
Lisa from Lancaster, PA
I use this most days along with the matching conditioner. It has a coconut smell which I love. It does help but not as much as another expensive product that my hair stylist sells me which costs $75. I use that one maybe twice a week but it is a strong salon strength toner so I need to be careful.
StephanieG from Atlanta
I am so impressed by both this shampoo and conditioner, it tones my hair better than anything I have ever tried, and keeps my hair soft and tangle free. It also smells great compared to some other toning shampoos I have tried.
chelly from utah
I've tried so many different purple shampoo's with no result. finally got a bottle of this, and the conditioner and it was like I had just left the salon again. I am very pleased with this product.
shelbz from Florida
I can't believe how great this worked! It turned my brassy blonde into a beautiful light blonde in two washes. I'm in love!
Diana Marie from Texas
I went blonde a few days ago and my hair stylist recommended this product along with the conditioner to keep my hair from turning orange. I've only used this once and I LOVE IT. Smells amazing and my hair feels incredible during the wash and after when it's drying!
Driver3 from Springfield Illinois
This shampoo is awesome
Kails from Oregon
Loving this purple shampoo it is keeping me light and bright!! I recommend keeping it in for at least 5-10 minutes and than using a regular shampoo after you wash it out so your hair isn't purple. My hair looks so good now just in one wash!!
Kate from Chicago, IL
I was complaining about my blonde going brassy and my stylist recommended this shampoo. I've been using this for over a year and have been able to wait longer between hair appointments. I use it 1-2 times a week and no longer worry about my color turning brassy.
Carol from Jacksonville FL
I wash my hair every day. This shampoo does not dry out my hair. It makes my grey hair shiny and keeps the yellow out.