Joico's Color Infuse Red Shampoo fights fading, while cranking up the heat and intensity on all shades of red - from rich reds to natural gingers.
Instantly reignites your red
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair*
Gently cleanses hair
Revives vibrancy of red hair
Boosts shine and controls static
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Red Pigments - directly attach to the hair and instantly boost red tones.
Green Tea Extract And UV Absorbers - help fight fading and tonal change to keep color looking great.
SmartRelease Technology, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.