Rated 4.09 out of 5 stars
Most Helpful Positive Review Yes! I am buying this product again!!!
I love the control it gives. If I want a very thin line to enhance, I can or, if I'm going out and want a more bold look, either way! Goes on smooth, easy to apply and lasts all day! Only complaint is it's a little hard to remove all of it, but it's not a complaint to keep me from loving it!
Most Helpful Critical Review Only good for one use..
I'm really disappointed because when I first used this, I was so impressed. the color didn't come out very dark but it was good enough and the tip provided so much accuracy which is amazing as I always mess up my wings bc they're not sharp enough. second time using, I open it and try to use it and it's fully dried out. fortunately the tip is still usable but only after I dip it in another liner which defeats the purpose. I wasted my money and I'm only giving it two stars for the felt tip.
Reviewed by 623 customers New favorite eyeliner
Riss from NJ
it's going to be my new favorite since it looks so pigmented, less messy when removing and is darker than Colourpop's liquid liner (repurchased over 3 times now). Be careful since it's wet so less room for error compared to Colourpop's liner!
CM from OR
Started out well. After about 4 uses it went down hill rather quickly. Just doesn't have much product inside or just dries out quickly. The micro tip version on the other hand works 10x better. Maybe I bought a dud? Didn't like it
Not A Fan
Katie from Austin, TX
When the weather got warm, this eyeliner would melt and crease into my eyelid. However, when I go to remove it in the evening my makeup remover will not take it off. It's probably the worst eyeliner I've ever used.
Not smudge proof
Kana from NC
This eye liner is not smudge proof as advertised and transfers all over my eye lid after a few hours of wear.
Never buying again
Mia from Ammon idaho
This is one of the least liners I've ever used. It does not look brown, I couldn't test it which I understand bc of Covid but when I asked an employee for help I could've gotten better help from looking at reviews online. She couldn't help me with any of the products I asked about. This liner is so patchy and dries too quick to work with. Every time I go over the same spot it lifts what's already down. If you want a good brown liner go with color pop
Good for beginners
Abbey from United States
If you are a beginner at liquid eyeliner like me, it's good. It comes off fairly easy when it is wet if you make a mistake, but stays on after it dries. Haven't tried anything else so I can't compare it to others. Overall, it's pretty good.
J from Wa
This is the absolute worst eye liner I have ever bought. Dry. Hard to apply. And looks patchy like snake skin when it's on. Huge waste of money
Cleanest Line for a very affordable Liner
Alice the novice from New York, NY
I use it for my daily work make up and regardless of the sweat, it stays on so well. I'm really not good with makeup but this one is very easy to apply! Would definitely recommend
Honestly not the best.
Cassie from Seminole FL
I was recommended this by an employee because the usual color pop one I got was out of stock. This one doesn't even come close to the color pop one.
love it ... great value with hig end quality
sprinkleanne from denver
great value with out paying 28 or more for expensive brands ... the ulta brand has proven to have quality products in every thing i have bought from the ulta brand this is my second eyeliner
My most favorite liquid liner!
Cherry86779 from East coast
It's super black, never smudges, it's perfect!!! The tip is a little firm but in best way. I have total control and I will continue to repurchase forever!
Stiff felt tip
Samikay2 from Milwaukee, WI
This really is not my favorite liner by any means. It is very very stiff so I feel like its very hard to achieve a nice, natural line. I definitely would not purchase this again.
Not good from 44030
It's not dark black. It doesn't flow easily like you can't drag it across your eyelid. You sort of have to set the pen down and pick it back up to draw your shape. Not a fan
Kim from Cartersville, Garlic
This product was very easy to put on and very pigmented. I would recommend this to anyone who is wanting a low cost liquid eyeliner!
Chalky, sticky and dry.. will not buy again
Val from Honolulu, HI
I was extremely excited to use this product, but when i put it on then it dried it was HORRIBLE. It was so sticky, I was able to feel it when I blink. It is also WAY TO EASY to REMOVE! I swiped my hand acrossed it and half of it was gone. When it comes off it is dry like CHALK! would never buy again.
Flexible yet solid.
Emma V from Houston
Very easy to work with. Almost Comparable to KVD tattoo liner
Tracie from Idaho
This felt liner dried up after I had it for 2 days. The tip was completely unusable and now the whole thing does not work. Very unsatisfied
Does not last, runs in my eyes and causes irritation
Maria from NJ
Definitely will not buy again. Threw it away after 2 uses.
I loved the product!
... from Michigan
The colour was, what i was looking for. Not very dark (black) or light brown.
Bernie from St. Louis Missouri
First time using and it's dried up. I dipped in water and got some color.
Frani from Texas
I am embarassingly bad at putting eyeliner on. I tried a bunch of brands and never suceeded, until this eyeliner. the pigment is great (I had a Nyx Epic Ink liner that was just invisible in comparison), it's super easy to use. I strongly recommend!
Veronica Love from Dallas, TX
Was a gift & I fell in love. I've had the same two for at least the past 2-3 months & they haven't dried up yet.
MaddyB from VA
I love this eyeliner and the micro tip liner. Both of them are great. I use both with the ulta eye primer (so it will not smudge). If you want a smaller wing or more precise application I recommend the micro tip.
UltaBeautyfan123 from At my house
This was so good and really easy to use. It has a good applicator and makes the perfect wing!!!
Wife/Mother/Teacher from Tennessee
This eyeliner is easy to apply and stays on. It's affordable too.