Rated 4.18 out of 5 stars
Most Helpful Positive Review Only foundation that I have ever loved
I've tried so many foundations looking for one that does not oxidize or make my face look fuzzy after a few hours. This foundation stays looking natural on my face all day! Granted, i have oily-ish skin and still moisturize beforehand. it does get oily around my nose after a few hours but my nose is prone to oiliness. when my skin is dry, it seems flaky so I can understand some of the flaky comments, but this is pretty rare for my skin type. It is very creamy and blendable i don't need to use too much to cover my entire face. when i have a bit of a tan i wear Light, during winter when i'm not getting sun I wear Fair and it blends exactly into my skin color. when i am a bit in between i tried the Fair-Light but I found that that one is a but orangey which is unlike the Fair and Light colors. This is my favorite foundation and i don't think i will ever stray from it just because of its natural look and feel on my face. i recommend this to all my friends. I also absolutely loved their concealer/brightener but they discontinued it sadly 😭
Most Helpful Critical Review I've heard great things
I bought this on the reccomendation from a beauty consultant in-store. I explained I was having trouble finding a process that didn't settle into my pores or look cakey. I needed something that blended well. I told her that I have a large pores, my skin is pushing 40, and I wanted something that smoothed and didn't settle. She suggested this product saying that it would not require moisturizer or primer as it was more like an 'all in one'. Unfortunately, it is VERY thick and it absolutely settled into every pore and fine line while looking both cakey and flakey on my skin. I though that maybe it was just my skin. So the next day I started over. I exfoliated, washed well, and I did my routine of moisturizer, let it set, then primed and tried again. Same result. I even switched up applicators from buff to brush, to no avail. It was pricey so I was not happy that it was not a good fit for me. Then, everything closed down and I was unable to return it. Maybe it looks better on 20-something skin, but not for me.
Reviewed by 447 customers Coverage I as looking for...
Jane from San Diego
I use this product for all occasions. It's great coverage without looking like you're wearing a ton of make-up. Yes, it's somewhat expensive but one tube lasts a long time so balances out I think with cheaper products.
A step up from the original!
nikileigh from KS
I absolutely love the original bye bye foundation but this is definitely a step up! The matte finish leaves my skin looking great with no need for a setting powder. The original left my skin too shiny. This blends beautifully and my skin is definitely taking notice. I'll continue to purchase this foundation.
Batgirl pa from Pennsylvania
I tried this after a girl I work with had it on. Her skin which is rough from acne scars looked tremendous. This foundation is great.
Great much better than MAC
Cynt from Greensboro,NC
I like the IT line of CC creams
PaulineMR from Athens, GA
I've been using IT CC cream since it first came out and decided to try the oil-free version. I particularly like the high SPF (50) and that it uses zinc oxide rather than chemical blockers.
Starts off great, but..
Ashley W from Raleigh, NC
Was SO excited when I got this. It is thick, but goes on GREAT! It is truly beautiful on your skin. Unfortunately, 4 hours later- it is sliding off of my face. I've done everything- multiple different primers, exfoliating, setting spray, setting powder. ALL OF IT. IT also creases really bad after a few hours. Super disappointing because it does start off beautiful and for me, it was full coverage. Will be returning ASAP.
Not truly Matte
Casie from Tulsa, Ok
I was excited to give this a try as I have used the non matte version and loved the overall coverage but did not like the greasy feel. Unfortunately, the matte version didn't work for me. My skin looked rough… I'm not sure how else to describe the finish, other than it did not make my skin look good. Most importantly, it's not truly matte. I have dry skin but tend to get oily with foundation on. Foundations like EL Doublewear or KVD Matte, is truly matte and my face does not feel greasy. I wanted something lighter that I could wear everyday and hoped this matte Cc cream was the answer. Unfortunately, it was a disappointment and I will be returning.
I will buy this product over and over
no nickname from Manchester nh
Looks nice with my skintone
Love this product
Kendall from Texas
I love to try new products, but this is one I will never change. All in one moisturizer, mattifier, concealer, foundation.
matte full coverage
Damonica from Michigan
coverage is very good
The best foundation I've ever used
Maddie from Maryland
I hateee the way foundation feels on my skin and for the first time in my life I do not dread putting it on! It is such a good coverage and cannot feel it at all! I'm a waitress and I never feel sticky and gross after a shift!
Rosacea? No one can tell anymore
senstiveskinwithredness from Huntsville Al.
I use this product daily as my sunscreen and foundation. I have Rosacea and very sensitive skin. This foundation covers my redness with out irritating me like most foundations (counter productive right?). This is my favorite foundation.
This surprised me
Leigh from Alabama
After some some reviews I was skeptical to try this but I am shocked at how well I liked this. I have oily skin and some fine lines around my eyes. This foundation covers my acne spots and doesn't settle in my pores! It stays all day and hardly needs to be blotted for shine. I do set it with the bye bye pores pressed powder. I also like the cc cream but it just feels so heavy to me compared to how lightweight this feels. I felt the cc cream cakes up on me after a few hours. This does not. I'm super impressed with this.
Luseeya from California
I had such high hopes for this! After reading several reviews I thought .. hmm let me try it… wish I would have saved my money! Coverage is good but talk about OILY SKIN! Sheeesh!!
Not a foundation
Nope from USA
I love It Cosmetics CC cream, and jumped at the chance to try this version they created. it's simply not a full coverage foundation. Disappointing.
Not what it claims
J bass from 52068
I have a lot of full coverage foundations and this ain't it. It says full coverage but… what it doesn't tell you is that you need to apply 3 layers. Which causes it to look cakey in certain areas. It's good for a natural look I suppose. But that's it. It was a let down for me.
Yes! I will purchase again!
Meme6 from Mississippi
I love the foundation in combination of bye bye redness and primer the makeup stays put for hours.
I love this product as a treatment, sunscreen and makeup.
josie from englewood, fl.
It goes on easily and smoothly and seems barely there. I would say if I use a moisturizer also it seems a bit too oily by days end.
Aimee from Bossier City, LA
This product is great but Bc it is a moisturizer it does rub off a little easy.
I would buy this again
Bev from North Myrtle Beach
The consultant suggested it and I tried it
I would buy this product again
Love it from Modesto
I love this product . This product give me full coverage and lasts all day. I would recommend this product to all my friends.
love finish for sunblock on arms, legs neck.
Ruthee from North Carolina
will use all over for sunblock when needed. love finish. stays put even when perspiring if blotted and not wiped off. I use all the formulas of it cc creams and love them all!
Mega from Reynoldsburg Ohio
Love this foundation! I have tried other It foundations and CC creams and they were always too hydrating and would only last 3 hours on my skin. It cosmetics finally made an oil free matte version and its wonderful. After 10 hours of wear, without primer, this foundation looked great ! Perfect for oily summer skin ! First time ever for me giving a product a 5 star rating.
Beachplum18 from New England
I much prefer the Matte CC cream versus this one. This is so thick and gloopy, it's like trying to rub thick paste onto your face. It does not blend smoothly and you have to work with it really quickly or it settles right where you apply. This one is a huge miss because I love just about all It Cosmetics products.
Cakey and Thick
Nicole from Maryland
Has a very thick consistency, that made my skin cakes and oily within minutes. Will not buy again.