Rated 4.18 out of 5 stars
Most Helpful Positive Review Only foundation that I have ever loved
I've tried so many foundations looking for one that does not oxidize or make my face look fuzzy after a few hours. This foundation stays looking natural on my face all day! Granted, i have oily-ish skin and still moisturize beforehand. it does get oily around my nose after a few hours but my nose is prone to oiliness. when my skin is dry, it seems flaky so I can understand some of the flaky comments, but this is pretty rare for my skin type. It is very creamy and blendable i don't need to use too much to cover my entire face. when i have a bit of a tan i wear Light, during winter when i'm not getting sun I wear Fair and it blends exactly into my skin color. when i am a bit in between i tried the Fair-Light but I found that that one is a but orangey which is unlike the Fair and Light colors. This is my favorite foundation and i don't think i will ever stray from it just because of its natural look and feel on my face. i recommend this to all my friends. I also absolutely loved their concealer/brightener but they discontinued it sadly 😭
Most Helpful Critical Review I've heard great things
I bought this on the reccomendation from a beauty consultant in-store. I explained I was having trouble finding a process that didn't settle into my pores or look cakey. I needed something that blended well. I told her that I have a large pores, my skin is pushing 40, and I wanted something that smoothed and didn't settle. She suggested this product saying that it would not require moisturizer or primer as it was more like an 'all in one'. Unfortunately, it is VERY thick and it absolutely settled into every pore and fine line while looking both cakey and flakey on my skin. I though that maybe it was just my skin. So the next day I started over. I exfoliated, washed well, and I did my routine of moisturizer, let it set, then primed and tried again. Same result. I even switched up applicators from buff to brush, to no avail. It was pricey so I was not happy that it was not a good fit for me. Then, everything closed down and I was unable to return it. Maybe it looks better on 20-something skin, but not for me.
Reviewed by 439 customers Love this product
Kendall from Texas
I love to try new products, but this is one I will never change. All in one moisturizer, mattifier, concealer, foundation.
matte full coverage
Damonica from Michigan
coverage is very good
The best foundation I've ever used
Maddie from Maryland
I hateee the way foundation feels on my skin and for the first time in my life I do not dread putting it on! It is such a good coverage and cannot feel it at all! I'm a waitress and I never feel sticky and gross after a shift!
Rosacea? No one can tell anymore
senstiveskinwithredness from Huntsville Al.
I use this product daily as my sunscreen and foundation. I have Rosacea and very sensitive skin. This foundation covers my redness with out irritating me like most foundations (counter productive right?). This is my favorite foundation.
This surprised me
Leigh from Alabama
After some some reviews I was skeptical to try this but I am shocked at how well I liked this. I have oily skin and some fine lines around my eyes. This foundation covers my acne spots and doesn't settle in my pores! It stays all day and hardly needs to be blotted for shine. I do set it with the bye bye pores pressed powder. I also like the cc cream but it just feels so heavy to me compared to how lightweight this feels. I felt the cc cream cakes up on me after a few hours. This does not. I'm super impressed with this.
Luseeya from California
I had such high hopes for this! After reading several reviews I thought .. hmm let me try it… wish I would have saved my money! Coverage is good but talk about OILY SKIN! Sheeesh!!
Not a foundation
Nope from USA
I love It Cosmetics CC cream, and jumped at the chance to try this version they created. it's simply not a full coverage foundation. Disappointing.
Not what it claims
J bass from 52068
I have a lot of full coverage foundations and this ain't it. It says full coverage but… what it doesn't tell you is that you need to apply 3 layers. Which causes it to look cakey in certain areas. It's good for a natural look I suppose. But that's it. It was a let down for me.
Yes! I will purchase again!
Meme6 from Mississippi
I love the foundation in combination of bye bye redness and primer the makeup stays put for hours.
I love this product as a treatment, sunscreen and makeup.
josie from englewood, fl.
It goes on easily and smoothly and seems barely there. I would say if I use a moisturizer also it seems a bit too oily by days end.
Aimee from Bossier City, LA
This product is great but Bc it is a moisturizer it does rub off a little easy.
I would buy this again
Bev from North Myrtle Beach
The consultant suggested it and I tried it
I would buy this product again
Love it from Modesto
I love this product . This product give me full coverage and lasts all day. I would recommend this product to all my friends.
love finish for sunblock on arms, legs neck.
Ruthee from North Carolina
will use all over for sunblock when needed. love finish. stays put even when perspiring if blotted and not wiped off. I use all the formulas of it cc creams and love them all!
Mega from Reynoldsburg Ohio
Love this foundation! I have tried other It foundations and CC creams and they were always too hydrating and would only last 3 hours on my skin. It cosmetics finally made an oil free matte version and its wonderful. After 10 hours of wear, without primer, this foundation looked great ! Perfect for oily summer skin ! First time ever for me giving a product a 5 star rating.
Beachplum18 from New England
I much prefer the Matte CC cream versus this one. This is so thick and gloopy, it's like trying to rub thick paste onto your face. It does not blend smoothly and you have to work with it really quickly or it settles right where you apply. This one is a huge miss because I love just about all It Cosmetics products.
Cakey and Thick
Nicole from Maryland
Has a very thick consistency, that made my skin cakes and oily within minutes. Will not buy again.
Jen from Rhode Island
I purchased this as soon as it came out. I only buy matte foundation. I absolutely love this. I will purchase over and over. I recommend 100%!!!
Just found my everyday tint
Mel from Redondo beach
I use this product with primer and translucent powder
Aloha74444 from Albuquerque
This stuff is horrible! Not only did it not provide coverage but it caused me huge pimples all over my face, that weren't there before.
LOVE this stuff!!
Jean from Houston, TX
I've been using the standard version for years, but always thought it was a little shiny. I got this matte version a couple days ago and I'm just in love with it. it doesn't dry out my already dry skin like most matte foundations. It goes on smooth with a medium level of coverage and it does a nice job of blurring little imperfections. Stays in place all day and doesn't get cake-y like other matte foundations.
I like that it has sunscreen in it
Vicki from PCB FL
Smooths on easily
Wanted to love it
Harley Quin from Pennsylvania
Grabbed a fresh sponge and was ready to love this as I was looking for something to use for a clean flawless no makeup look. Sad to say this was nothing to write home about. It was thick chalky and did not finish well. My face looked cakey, pasty and just plane bad. Not sure if the color match was just bad or if it's the product. Due to COVID the team can't truly assist with color match so you end up going back and forth up the store. Well, the search for a nice full coverage creme continues. Or, I'll keep it since the 21 days of eauty sale is awesome. Debatable
Worst I've ever Used
Jess from NC
I bought this yesterday because it was on sale and I thought, how bad could it be? This is light coverage and I'd be okay with it if it didn't sink into every pore on my nose and look like a cheap, heavy foundation. I just put this on and can't wear it out, it's completely wiped off my nose even though I set it with mattifying powder. The color in fair is a little light for me but I planned on using it mainly in the winter, however, it's so yellow it makes me look sickly. I have regrets. Lol
Priscilla from California
I wasn't expecting much from this after reading some of the reviews. However it really surprised me. I have very fair acne prone oily skin and this worked. It reminds me of a lighter version of the PUR cosmetics foundation 4 in 1. It covered my blemishes, evened out my skin tone and did not settle into fine lines. I did prep my skin with moisturizer and then a matte primer along with setting it with both a powder and the morphe setting spray. I work 12 hour shifts so setting powder and setting spray is a must. This may just replace my Norma foundation