Rated 3.98 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 2006 customers Favorite Makeup
Suzanne from Lindale TX
This is my daily make up. Makes me fill pretty when wearing it. Color matches perfect with my skin tones.
Love this product
Teresa from Arkansas
It goes on great
Love the IT foundation. I would buy again.
saleshopper from Johnstown, PA
This is the best foundation I have ever used. I'm a first time user for It cosmetics and I'm sold on this product.
Love the coverage and and the glow that it gives my skin.
Always lives up to its hype
Peg 70s from Nj
Easy application for daily use
Wrinkle And Fine Reducer !
AVCH from Miami FL
I've used the CC Cream before and wanted to try the Foundation. I have normal/oily skin with large pores and minor wrinkles since I'm 34 years old. I love this foundation so far! It's not Matte and does add a radiant glow without making my skin seem oily. I've tried Clinique and I've also tried over the counter foundations but this so far has been my favorite so far love it !
best foundation ever
bonita from twin cities mn
great coverage...makes skin look very soft and natural
Good but not perfect.
Al from Hoco, MD
It was nice overall but definitely a little bit drying.
Sorry.. did not like
GailE from Escondido, CA
Been using the IT cc cream for years which is very good. Wanted to try this. Showed every pore and line and looked terrible. Ended up taking it off. Should have ordered from Ulta so I could have returned. Ended up throwing away.
so good for oily skin too
wendella from OR.
please don't ever stop making this! I started using in my late 20's & with oily skin it never separated or moved- yes sometimes blot but my skin looks so healthy with this!♡
Great Product if you know what you're buying!
Aria from Ohio
There seems to be a lot of confusion about this product, which I think is where the 1 star reviews come in. This product is 1st a SPF, 2nd a moisturizer and 3rd coverage. If you're focus is coverage you should be getting the CC cream (aka Color Correcting Cream). I love this product because I don't need much coverage but some. I buy it for the SPF and moisturizer! It is full coverage for what I need. It's a glorified tinted moisturizer but with more color!
Application is also key, cheap brushes are not going to work; I use a beauty blender or a dense IT brush or Bare brush. Love love this product! A little bit goes a long way! If you're creasing, you're using too much and wasting product.
tken2395 from Minnesota
I've re purchased this multiple times now!! goes on so smooth, evens skin tone, and not drying. you can build it up or down depending if you want more full coverage or not. I havent went back to my old foundation since finding this!
Doesn't last as long as the CC cream surprisingly
Dsv from Ny
The cc cream is more of a foundation than this
Loving this product.
LeighT from San Angelo, TX
Easy application and great coverage! Has replaced foundation.
JD from Michigan
I wanted to love this so badly. I have very fair skin that burns in a second so the idea of foundation with spf 50+ was so exciting. I purchased the lightest shade option for cool undertones, but when I went to test it it looked SO dark and orange! I don't know what's up with that, but it's completely unwearable and I'll have to return. Other than that the formula feels nice and goes on smoothly, I can't speak to the lasting power or how it worked with my dry skin though because I couldn't even wear it.
Dev from Charleston WV
It does a good job on the covering but it gets on everything. If I touch my face it's all over my hands.
Good product but not sure worth the price
NJ from San Antonio, TX
Smells wonderful and has full coverage but needs to be reapplied every few hours per the instructions on the label.
Very oily and skin clogging
Juju from USA
I deal with pretty bad hyperpigmentation so I've been on the hunt for a good full-coverage foundation, sunscreen being a huge plus…but this one is just bad. It makes my skin EXTREMELY oily and dirty looking, and it doesn't stay in place at all. I come home from work with my hyperpigmentation showing right through again… Also makes me break out even more in zits as I'm wearing it since it clogs my pores :(
Not my favorite.
Liz from St.Louis MO
I went in and asked an associate to recommend a new foundation, I am getting older, and noticed my current foundation was kind of building in my smile lines. She recommended this foundation and it feels fine going on, but quickly wears off even with setting spray.
Doesn't Absorb and DO NOT Fall Asleep Wearing
Ginger from Chicago
This formula just sat on top of my skin and did not absorb at all, primer or no primer, didn't make a difference. It looked cakey and smudgy and made my pores look larger. I used a beauty blender to apply, but tried once with my fingers just to see if I could get it to absorb, but nope. And the one time I fell asleep without washing my face, it dried my skin out so horribly that it took nearly a week of using an intense moisturizer to get it back to normal. I had been using UD naked skin prior to them discontinuing it and this is definitely not a replacement.
This product is not for me
Peacock from Perry,fl
I am going to return this to ulta
Bye Bye Foundation
Diane G. from New York
I love it.
Bye Bye Foundation Full Coverage Moisturizer with SPF 50+
Harrell from Federal Way, WA
Best color so far, I plan on buying another one in a few days.
I've been using IT for a year and will continue using.
Maw from Ohio
All positive results using IT. covers very well and easy to apply.
It bye bye foundation
Angie from Charleston West Virginia
Pale mixed asian woman here. Hate this.
Hannah from Altamonte Springs, FL
I just bought this and I wish I hadn't. The shade range is just too narrow and the lightest color is too light, the light-medium that might've been my shade is way too pink. Also not wild about the coverage, I DO have rosacea and you can still see it. Apparently there is fragrance in this and that is also bad for rosacea.
IT Cosmetics, you need to improve your shade range and cater better to WOC!