Rated 3.95 out of 5 stars
Most Helpful Positive Review I really like this
I enjoy that this product goes on evenly and creates a tan that is not dramatic. When you are very pale and fair skinned like me (most foundations don't carry a shade light enough) you don't really want a dark tan. It is too obvious and takes too much to maintain. I have used foam instant self-tanners before and those look great but each week I have to strip it all off and reapply--exfoliate, reapply, shower off tint in the morning.. too much for me. Most gradual self-tanners have turned me orange as well. I have used this for 2 days and I am noticing that my skin has a very healthy glow and it is hard to find any flaws. Slight unevenness around my knees, but I believe I can remedy that with practice. The first day I had some splotches but the second day evened it out. I apply with a tanning mitt and put regular lotion on my ankles, knees, and elbows beforehand. I take care to apply evenly and only use what is left on my mitt to lightly apply on my hands, feet, and face. If you are not pale this may not be dark enough for you. Don't expect an extremely dark tan. Expect a glow that helps pale, not-able-to-tan people like myself not to blind people in the summer and feel confident wearing dresses or shorts. I plan to continue using this once or twice a week to maintain evenness. I am thinking that if I continued to build every day it may get a little too dark for me.
Most Helpful Critical Review Update on Mixed Feelings
I posted my feelings about this before but I had to stop using this product. My entire face and some spots on my body broke out in little dry bump rashes. I was so scared they wouldn't go away because I take very good care of my skin but after I stopped using this they went away about a week later. I liked the color payoff but it wasn't worth it when I was self conscious about the rashes.
Reviewed by 92 customers No color whatsoever
Mary from Denver
First, the smell is hideous, so I used it at night. No biggie, I thought, as long as I get color. At this price point it wasn't a deal breaker. I went through a week of it and had no color. Nothing. Just smelly sheets. Don't waste your money.
mandaray from Pgh
There is nothing gradual about this lotion. After two uses, I am orange. The smell isn't horrible. It is very cheap/affordable if you want the fake orange look. Would not re-purchase.
As good as brand name
Olivia007 from Alabama
Love this tanner! Easy to apply, nice odor, dries quickly & builds easily. Prior to wearing white pants/jeans shower well else color will stain knee areas, (goes for all brands).
Got a great price on these when they clearanced. Much safer way to tan without the heat of the hot southern summers.
Entire bottle was empty
Kayla from New York
Entire bottle was empty, maybe a little more than an oz left in the bottle, it all spilled out in the package. I could've tried to salvage it but it was such a mess and didn't seem worth the effort. :( super disappointed
Bottle didn't last long :(
Audrey D from Gilford, NH
Such a beautiful natural looking "tan" but unfortunately, the bottle only last me about a week and a half (with daily use). The price was worth it I guess!
Olivia007 from Alabama
Recently purchased this product. So far it tans as well as others I've used. Also available in a bronzer form. Works gradually.
Orange, streaky and mild bad smell
Fabolos from Austin, TX
I thought this would be like a jergens gradual lotion but this was honestly like the lotion you could buy at a grovery storeand it leaves you fairly tan quickly. This was more orange than I had hoped and the smell wasn't good. It was also a bit difficult to smooth on skin. I would not buy it again.
Rglatt from Bismarck, ND
I use this after applying St Tropez Water Mouse. I picked up the light shade, and it gave a lot more color than I expected. It looked very natural, not very orange. I did not notice much of a smell. Good product for the price!
Nice natural color!
Adri from PA
I've been using this lotion on and off for about a week. During winter I get so pale I have to use the lightest shade of foundation they make! This has given me some color so I don't feel so washed out. The smell is much better than other gradual tanners I have tried. My husband has not said anything about the scent so far and he hated the last brand I used. Want to try getting a little more color with it, but maybe it will darken up if I continue using it every day for a few days. It is very easy to apply and does not leave streaks.
I already wanna buy more!!
Lexi from Macomb, Michigan
I absolutely love this product!! I already wanna buy more and I'm not even out! This has been the best self tanner I've used yet!
Mary from PA
I am always looking for a good gradual tanner and this is perfect. The shade is VERY yellow, which matches my undertones. Absolutely no orange. If you are looking for a more olive undertone- skip on this. It has a very mild sweet fragrance. None of that fake tanner smell. It moisturizes my skin pretty well, albeit I don't have dry skin. No patchiness. Super even gradual tan. My only complaint is how quickly I run through this stuff.
Perfect self-tanning lotion
SunBunny from St. Louis, MO
This untinted lotion results in an effective tan without streaking or turning orange.
Just Like Jergens
Luce11 from Richmond, VA
I love using this in the winter when I'm too lazy to exfoliate and use a stronger tanning lotion/spray. This is easy to put on, hard to mess up, and affordable! It's basically the Jergens Glow lotion but cheaper. Cannot recommend enough.
Kelly from New Orleans
I bought this on a whim just to try it out. I use loving tan when I want to have a nice dark tan but I wanted to try something gradual for every day. I wasn't expecting much but I noticed a slight difference in color the first day I used it! After a couple of days I have a glow that was certainly not there before. It's not super dark, and I'm very pale but I don't look orange and I haven't noticed a single streak. It dries well and feels like moisturized skin not that sticky lotion feeling. Also since it's not excessively dark/doesn't have a color guard, I don't notice it transferring on my sheets or clothes so that's a plus. Most self tanners make my chest/back/shoulders break out a little too but this one hasn't at all. Also it smells like perfume, I don't get that icky self tan smell from it which is nice. I will definitely keep buying this!
Annie from Mesa az.
No color. Seems only like a sticky lotion.
Stevie from Arizona
Jergins gives more color than this. Barely tinted even when i tried to build it up.. wont buy again
My favorite fake tanner
Krysti from IN
Have gone through almost 3 bottles of this stuff and will never use another fake tanner again! It looks so natural and goes on even (using a good tanning mitt). Lasts for days and I usually put it on twice a week after a shower. Make sure you use a loofa to exfoliate and shave beforehand and you are good to go!
Jm from Philly
This is the only self tanner I like. It looks so natural, it smells a little but not much. Mostly when you first put it on but I barely smell it the next day. I love how it looks on my skin. Never streaky. I do mix it with cerave body lotion though. I also use their face tanning drops and mix it with my face moisturizer. Highly recommended
A Good Product
Dakota from Charlotte, NC
I prefer this over Jergens. This lotion is not as thick and I feel it soaks in vs. sitting on my skin all day. I do NOT like the smell... but for the price, I can expect to smell DHA. It doesn't streak and it doesn't stain my hands. If I'm in a pinch I'll purchase this again.
Works great, good proce
Mabel from Oregon
This stuff works great for the price. I was afraid to use a traditional self tanner. I'm pale and always end up with streaks. Within one use I saw a color change. After 3 uses I have a base tan. The only draw back is this stuff does have that classic self tanner stank after it dries.
Bronze Glow from Indiana
Best price point for good overnight tan. My skin is fair neutral with a good amount of pink overtone - this stuff gave me a good bronze glow after one use. Do not overuse if you're fair skinned because it will be borderline orange. Apply it one night, let fade a day or two, and apply again for a darker complexion.
Great Results, Fragrance, & Price
Elizabeth from Michigan
I use this product daily after my shower. Make sure to use a scrub puff or sheet to make sure that you remove any skin build up around elbows, ankles, etc. Exfoliation is a game changer for this fine product.
If you use it daily you will develop a gradual, natural looking glowy tan that is more caramel than orange. I really like that it still allows for the pink undertones to show through on my face.
This price is also perfect!
Still need to use it a few more times
Busy mom of two! from Alabama
I do like that it doesn't have the scent like the Jergen's brand gradual tanning lotion. Though I've only used this Ulta product once so far and cannot review how well it colors just yet
I don't see a difference
Jeans from Las Vegas
I used over half the bottle and I haven't seen a difference in my skin at all
I will buy in store only
Terri from Clarksville TN
It does work gradually. The only thing is, it smells after an hour, like you havebeen in a tanning bed.