Rated 3.84 out of 5 stars
Most Helpful Positive Review Game changer!
Wow! For those who've wrote negitive reviews, they must have not used the three part system. It comes with shampoo conditioner AND a 5 minute treatment. I've been using this for the past couple weeks and I am so in love. All other purple shampoos dry out my ends. This is something to brag about! I get complements on my hair all the time!
Most Helpful Critical Review One of the worst
I typically love Kenra products so I bought a liter of both the shampoo and conditioner right away, I waited until they were gone before writing this. This is by far one of the worst toning shampoos I have ever used. The color of it, which is supposed to be violet, is a very light purple. Everyone knows that for most toning shampoos to work they need to be a dark violet. The shampoo is incredibly drying which with bleached hair is a huge downfall, the conditioner cannot make up for it. The consistency of both is very thick which makes it very difficult to distribute the product.
Reviewed by 177 customers Many Compliments
BL from Meridian, MS
My hair is silvery gray now that all salon color has grown off. My hair is much healthier that even my stylist comments on it.
Extreme hair loss
Amanda from Alabama
I used this for about a month and my hair started falling out in clumps. I left a review for the conditioner as well. Made my hair feel like straw and I have never had so many split ends. It's just awful
Good, but not for toning
Jessa from Kansas
I went to buy my normal Kenra volumizing shampoo and conditioner at the liter sale, but neither were actually available. I'm blonde, and just bought this brightening shampoo and conditioner instead. While they do absolutely nothing in terms of toning (both are so light purple they are essentially white) they're both great for everyday use. Definitely not toning in any way (I'll still use a purple shampoo weekly and have no idea why these are advertised as 'brightening') but they are neither stripping nor too heavy so I can use them as my daily shampoo and conditioner for my straight, thin, baby fine fine hair. While they don't remove brass, they have a slight lavender tinge so they won't cause discoloration of blonde hair either. A solid 3/5 that could easily be a 5/5 if they would just admit this is a volume set rather than toning.
Great for African-American relaxed hair
Nikkikay from Connecticut
I have relaxed color-treated hair that is super healthy. The trick is to add this shampoo to your regular shampoo, mix it in your hand, and then apply to your hair. Your hair feels so soft. Then follow up with your hair mask. I never use this shampoo by itself..it's too drying. You should really use it in combination with your go to shampoo. I do not use this line for my conditioners.
Great for maintaining my color
Blonde mama from Arkansas
I use this along with the conditioner every other day and have for over a year. I'm surprised to hear that others have had trouble with it. I have fine straight hair and use heat tools carefully. My hair is always healthy and happy and my colorist is impressed with how well it maintains my color. I love the toning it offers to keep the brass away!
Great Shampoo - Defintely brights my natural blonde hair
Rikster from San Diego Ca
Kenra products are amazing
I use Kendra products more than others. Yes will buy again.
EM from Paducah KY
Keeps my hair lighter and brighter. I like the scent also
I wouldn't buy again
SandrA from Longview tx
I used the shampoo and conditioner it made my hair wirey and really hay like. It also didn't pull the brass color out of my hair at all.
Brightening after the first use!
Brizaaa from Fullerton, CA
I love how bright my hair looks after using this. It's of course going to dry your hair after rinsing it but just using some conditioner or a hair mask fixes it right away.
Best shampoo ever.
Susan from PA
I color my hair and I was looking for a shampoo that cuts down on the brassiness. This shampoo does just that.
Brandy from AR
Product is great but the lid to the shampoo came off and it spilled in the box.
beachybaby from Newport Beach, CA
I wanted to love Kenra because I love the smell of some of their products, but after using a only a few times, I noticed I had lost a significant amount of hair. Its even worse after using the conditioner. My bathtub drain became filled with hair to the point where it literally clogged up and wouldn't drain any water. I have long fine hair. I'm not sure why but for some people, like me, this brand causes hair loss. It did the same to my mom, but unlike me, she has thick coarse hair.
I would buy this item again and again.
Tori from Atlanta, GA
I use this daily; the shine is awesome.
Loves to shop from Florida
I love how the hair tatty smells. Thought the shampoo would be the same. Smells ok but not the same. I will try something different next time
Works ok and is pretty drying
B from STL
I have used this for about 6 months and noticed my hair has been extremely dry and brittle. I stopped using heat almost completely because of it. I switched shampoo and conditioner back to what I used previously to see if that would help and noticed my hair has started to improve greatly. I don't feel like this shampoo and conditioner helped with "brightening" either. Using a purple shampoo once weekly works way better for me.
Love, Love, Love this Product
Tori from Atlanta, GA
A little goes a long way
Chattycathie from Michigan
This is by far the best shampoo I've used! Great smelling too. Only have to use a very small amount and it lathers well. My hair looks shinier and healthy. The only downside is that my husband likes it also! Lol
I will purchase again 🤩
Nana from El Paso texas
I love that my hands and hair aren't purple after a wash. Brassy hair gone in first wash
Love this product!!!!
Nic from Atlanta, GA
I use this brightening shampoo daily - although I could skip on days when I am pursuing athletics. I love everything about his product.
I will definitely buy again
Katie from Mankato KS
Love this shampoo, great smell and makes my hair feel great
Petunia from CT
It really does brighten and leaves my hair so clean and manageable. I love this product.
Good product, inferior Ulta service
Betsy from Oxford, Ms
Julie from MA
The conditioner helps some of the dry and tangles, for the price it could be better
Dried out my hair!
Tams830 from Niles Oh
I have natural virgin honey blonde hair I don't use any heat or anything, this had a lot of decent reviews so I tried it and after ONE use it stripped my healthy soft hair of everything, it's like tangly crunchy straw no longer feels healthy I'm so upset. I used a deep conditioner and leave in and nothing is working to correct this damage. Don't buy this!!
happpy from Usa
great to tone down brassy look inhair