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Highlights
Summary
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640253
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Beautiful Natural Finish
[I received this product in exchange for my honest review] Absolutely Too Faced ! They nailed the assignment and hit it out of the park. This foundation lives up to all of the claims in my opinion, the bottle is beautiful like the go frosted glass always eats beautiful writing on the label. I feel t...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
1735 results
Amazing
Skin Tone Medium
Skin Type Dry
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] My favorite foundation for the last 10 years. It glides on smoothly onto my skin and leaves it looking smooth, silky, with a nice dewy finish. It makes my skin look like glass
waterproof!
Skin Tone Light
Skin Type Dry
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
The Too Faced Born This Way Foundation is hands-down one of my favorite foundations ever — and yes, it holds up beautifully even when things get a little sweaty or rainy! From the moment I blend it on, it gives a flawless, natural-looking finish that still feels breathable on the skin. What really impressed me is how it wears throughout the day — this formula has excellent water resistance, so it doesn't slide off or break down when you're out in humidity or caught in a drizzle. While it isn't fully waterproof like some waterproof mascaras or sunscreens, it definitely stays put better than most everyday foundations and doesn't budge with light moisture or sweat. Beyond wear-power, the coverage is buildable from medium to full without ever looking cakey, and the undertones are beautifully balanced. It blurs imperfections, smooths texture, and gives the skin a radiant finish that still feels like you.
Full Coverage!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] As a makeup enthusiast I was super excited to receive this foundation. As an oily skin girl I was excited to try this as I heard good things. The coverage is amazing as it is a full coverage foundation. It feels comfortable and lightweight on the skin and stays on all day. Be careful to not put to much though as it can look a bit cakey if you do. It also oxidizes a bit so make sure to choose your shade wisely.
no longer my favorite :(
why why why has the formula been changed ?! I have been using this foundation for 8+ years now, I recently picked up a new bottle& thought i was gong crazy but nope! changes were made & not for the good. my face feels caked up & greasy it use to be oil free but I guess it isn't anymore
Excellent but cations
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] The intial application was smooth and sufficient coverage without being too heavy. I have dry skin and I think it did a good job not being overly dry or shiny. However, maybe it the wrong powder/primer or other product but it did start breaking through and emphasizing my lines.
