Three benefits are always better than one, especially if they will save you on visits to the hair salon. You're in luck: Not Your Mother's Blonde Moment Purple Toning Masque ensures that you receive maximum return on your hair investment with its innovative, color-extending hair masque that you can apply from the comfort of your own home.
With one simple application, its dark violet pigments work to reduce brass and yellow tones in naturally blonde, dyed blonde, highlighted, and gray hair. While the masque is working to maintain and brighten your golden locks, it's also providing a deep conditioning that adds shine and softens dry or damaged hair, so it not only looks good, but it also feels good.
Not Your Mother's formulated the Blonde Moment Purple Toning Masque with violet rice extract and murumuru seed butter and without sulfate surfactants, parabens, and silicones. So what do you say, are you ready to kick brass?
What are the benefits of using this masque?
This masque combines the softening and moisturizing benefits that a deep conditioner offers, while working to tone any unwanted yellow or brassy tones from strands. It's the perfect one-two punch.
Why is this masque purple?
This masque is purple because, if you look at a color wheel, it is directly opposite from yellow on the color wheel. Since they're opposites, this means they effectively "cancel" each other out when added. This means when you add the violet/purple pigments in our Blonde Moment Purple Toning Hair Masque to your yellow tones, the yellow will be neutralized.
Will this turn my hair purple?
Not Your Mother's Blonde Moment toning line uses deep violet pigments, but they're not permanent dyes - they're water soluble. This means that it won't dye your hair purple. If you feel like you see a slight "purple" tint, just follow up with a clarifying shampoo on any affected areas.
What hair type is it for?
This masque is formulated with rich violet pigments to reduce yellow or brassy tones for natural or dyed, bleached blondes, highlighted, and gray hair.
Is this safe for daily use?
While it is safe to use for every day, Not Your Mother's recommends saving this for times when strands need a little extra help to reduce any unwanted yellow or brassy tones.