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HAIR TYPE |
Color-Treated |
Processed, Color-Treated |
Blonde, Highlighted |
Thick, Course, Curly |
Thin, Fine, Wavy |
Mature, Dry |
|
HAIR CONCERN |
Fading, Damage, Breakage |
Damage, Split Ends, Breakage |
Fading, Brassy, Dullness |
Dry, Frizzy, Breakage |
Dry, Dull, Lifeless |
Dryness, Dullness, Brittle |
|
BENEFITS |
Repair and Protect Color |
Strength and Protection |
Neutralize Yellow & Warm Tones |
Moisturize, Soften, Shine |
Hydration, Shine, Lightweight |
Bounce, Shine, Manageability |
|
KEY INGREDIENTS |
Keratin, African Manketti Oil |
Moringa Seed Oil, Arginine |
Green Tea Extract, Arginine |
Sea Kelp, Jojoba Oil |
Sea Kelp, Coconut Water |
Collagen, Buriti Fruit Oil |
|
FRAGRANCE |
Pear, Apple, Cedarwood, Amber |
Apple, Tuberose, Sandalwood |
Citrus, Orange Flower, Musk |
Orange, Hyacinth, Vanilla |
Lemon, Green Apple, Coconut |
Cucumber, Gardenia, Warm Musk |
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Summary
Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Keep blonde hair bright and shiny
- Formula free of SLS/SLES Sulfates* gently cleanses with rich lather
- *SLS/SLES Sulftates = Sodium Lauryl and Sodium Laureth Sulfates
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Item 2551470
Apply to wet hair. Lather. Rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
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Questions
Q&A
Showing 5 out of 16 Questions
- Q
I have very dark blonde hair - almost light brown - naturally. I just recently got partial highlights and was wondering if this product will be good for my hair. I have an ashy tone.
- Asked by In between blonde
- Official Answer By Joico - Brand EngageHi there! Thank you for your question. The Blonde Life Brightening Shampoo & Conditioner is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. If you are looking to keep your ashy tone and control yellow tones in your hair the Joico Blonde Life Violet Collection would be a better fit it will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Joico Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I have natural blonde hair with highlights. Would Blonde Life products be better for me or the purple shampoo and conditioner products?
- Asked by Stacy
- Official Answer By Joico - Brand EngageHi Stacy! Thank you for your question. The Blonde Life Brightening Shampoo & Conditioner is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. If you are looking to control yellow tones in your hair the Joico Blonde Life Violet Collection would be a better fit it will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Joico Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How does Blonde Life work? Does it tone or just clarify?
- Asked by Beauty Nurse Lisa
- Official Answer By Joico - Brand EngageHi Lisa! Thank you for your question. The Blonde Life Brightening Shampoo & Conditioner is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. If you are looking to control yellow tones in your hair the Joico Blonde Life Violet Collection would be a better fit it will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Joico Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a non purple shampoo?
- Asked by Jen
- Official Answer By Joico - Brand EngageHi Jen! Thanks for asking. The Joico Blonde Life Brightening Collection is not a purple shampoo. The Joico Blonde Life Brightening Collection is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
What is the corresponding conditioner?
- Asked by Carrie
- Official Answer By Joico - Brand EngageHi Carrie! Thanks for asking. The corresponding conditioner for the Joico Blonde Life Brightening Shampoo is the Joico Blonde Life Brightening Conditioner. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically o...
Most Helpful Critical Review
Lots of product buildup
I was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my ha...
74 results
Loveee this shampoo & conditioner!
Literally has made my hair sooo soft & silky & the smell is amazinggg. Perfect shampoo for dyed blondes!
Stocked up
Hair Type Straight Hair
I have heavily highlighted super thin and fine bleached hair. This shampoo is great. Super thick and leaves hair feeling amazingly healthy. 10/10.
New Fave for This Blondie!
I bought this for the first time nearly two months ago, and I'm in love! It leaves my hair soft and flowy, but not greasy or flat. I have hair on the fine side (I wash every day to every other day to control the slick.) Usually shampoos that are moisturizing are too heavy for me, but this one is perfect. I cant explain how, but I definitely notice a brightness and shine that never happens with other shampoos. For reference, I am a natural level 9 with level 10+ highlights. Highly recommend!
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically overtime, bleached hair starts turning dull and yellow because it becomes very porous and water has minerals that will deposit into the hair making it dull, drab and yellow. Like many people, I toned it with a violet based toner - presumably to counteract the yellowing, only to turn my hair more muddy and gray rather than bright blonde. It didnt really counteract the warmth, it didn't illuminate like when I first got it done. It just looked drabbed and monotone. So I called Joico customer service to inquire between Joico Defy Detox and this brightening shampoo to "clarify my overtoned hair" and was told the following: "Specifically, BLB doesnt work by stripping your toner. It works by pulling out those hard deposits in your hair that accumulate over time due to damage or porosity." The Detox Defy is a stronger clarifying shampoo while the Blonde Life Brightening is gentle enough for regular use. By pulling out those hard deposits, it makes your hair brighter and your blonde "clearer," less muddy, and more dimensional. I also found this shampoo to be extremely nourishing, creamy, non-drying and easy to spread. I didnt fear tugging too hard on my fragile hair, and I didnt have any breakage. After using this shampoo once, i found my hair looked more dimensional, less muddy, brighter, and more shiny and It didn't strip my toner. It just made my toner look more like the color it was supposed to and intended to without all the underlying gunk.
Love this product
Hair Type Wavy Hair
Love this shampoo. Keeps my highlights fresh. Love the salebprice.