Product Reviews Rated 4.49 out of 5 stars
485 Reviews
Most Helpful Positive Review It Works! Wow! I like that this doesn't make your hair feel dry like some of the other dry shampoos. I do only use this once a week, bc I had a hairstylist tell me purple shampoo isn't very good for your hair. I do like this one better than a lot of others I've tried. I like to wash my hair with my reg. Shampoo first. Especially when my roots are grown out a bit. Then I go on with the purple shampoo so I don't have to lather it as much. I feel like it gets the color better. And you don't waste as much product. The picture I posted was taken one day apart. I left the shampoo on while I washed my body and it left my hair with a purple tint!!! I got asked if I just did my hair, My roots were at least an inch!! The second time I used it. I didn't leave it as long and it didn't leave the purple, but it did what it was supposed to! I did receive this product complimentary for testing purposes. I think I will be repurchasing in the future! But the bottle will last me a while before I have to do that. A little goes a long way! The first time left my nails stained purple for a bit. I received this product complimentary for review purposes.
Most Helpful Critical Review Soso purple shampoo I use purple shampoo once a week on my bleached hair to keep the gold tones away. My hair stylist has told me that a purple conditioner would be better but I see better results with a shampoo. I have a trusty purple shampoo that I've used for a while but I was sent this one to review so I gave it a try. It smells great! I didn't have an issue with staining like other people have said. I can't tell how well it worked. It definitely helped, but compared to my other shampoo it isn't as strong. I left it on for 4-5 minutes as the directions say. It has good ingredients and I think it kept some of the golden tones at bay. I don't think you'll see the same effects as the before and after pictures they have posted, unless you leave it on for longer or possibly use it more than once a week. Those pictures are very brassy and had a huge difference. (Like they were toned at a salon) I barely have golden hues in my hair and it didn't do much for them. Like I said, my other purple shampoo eliminates golden tones. I will definitely keep using it, but I won't repurchase. I received this product complimentary for review purposes.
Reviewed by 485 customers Dries out hair 1
Cindy from IL
This shampoo is too drying. The smell is great and I love biolage products but as a blonde, this was very drying
I have no words!, but if I did it would be wow I can't belie 5
? from Lebanon Oregon
a friend of mine that is a beautician had a couple of extensions that were exactly the same in brand new they were kind of yellow looking and they were supposed to be closer to platinum she said you know what I've got this new amazing shampoo purple shampoo that is that works totally awesome is by biolage I said yeah right every single one that I've tried it doesn't work but okay so she took one of them into the bathroom and she watched it shampooed it with the purple shampoo she comes back in after washing it blow dries a little bit and I was totally shocked I could not believe how well it worked in matter of 2-3 minutes I have never had a purple shampoo work so last night I tried it on my own hair and I was totally amazed I cannot believe it it really works smells wonderful doesn't dry out your hair leaves it soft and I'm a picky person believe me I really loved it I will always buy this purple shampoo thank you biolage you guys are totally awesome!!!
Love itttt 5
Bds from Wilmington NC
This is by far the best purple shampoo I've ever had it keeps all of the brass out of my hair and I only use it once a week
10/10 recommend!!! 5
Ashley from Augusta, GA
This stuff is great!!! It's not drying and lathers well and also smells so good! I left it in my hair for only about 5 minutes and it made a big difference
Best purple shampoo 5
Desdoo12 from Cleveland, Oh
No more to say!
best purple shampoo i've used. 5
kmk from Chicago
I have had blonde highlights for about 3 years now. I've tried matrix, redken and shimmer lights. both shampoo and conditioner for blonde highlight treatment. this is by far the best. it doesn't dry out your hair at all and leaves it feeling soft even a day or two after your wash. the purple pigment you see after wash is normal, as would any purple shampoo do to blonde dyed hair.
Best purple shampoo on the market hands down! 5
BeckyH from Pikeville Ky
I use it as instructed and it pulls the blonde farther than any other purple shampoo I've used. Also it never leaves my hair feeling dry! Smells amazing too!
Love biolage 5
sspaws from Jacksonville, FL
Biolage has been my go to hair products for years. As usual the purple shampoo doesn't disappoint. Smells amazing didn't dry out my hair.
It didn't leave a blue tent to my hair which I really liked. 5
PoJo from Wynnewood.Ok
Love it!
Hands down best purple shampoo! 5
Missylissac from Greenwood, SC
I've tried every brand there is and this one the absolute best. Wet hair, apply shampoo, wash rest of your body, rinse shampoo, add conditioner, rinse (leave a little slip). You'll have the perfect non-brassy blonde!! It's been 2 months since my last hair appointment and my hair was looking a little (ok, a lot) brassy. It took one shampoo for people to ask me if I had my hair done? It made that big of a difference. My boss insists that I had my hair colored.
Best purple shampoo!! 5
The wise princess from Logan, UT
After one use, my hair was already less brassy than before!
better than expected 5
LampLova from Florida
Works really well, smells great and somewhat reasonably priced. Will buy again.
MEH 1
H in ATX from Austin
Not super effective. Didn't love it. Wish I hadn't bought the big bottle.
Love this shampoo and the Biolage line! 5
Michele from MD
Great shampoo from Biolage! It does a great job reducing brassiness.
Love ! 5
Ally from Alabama
Toned my brassy blonde in just a few washes. It is a tad drying but I use olaplex conditioner with it and it does perfect. It does stain my nails pretty good but no complaints when it's getting my hair from being brassy.
Probably not 3
Terri C. from Austin, TX
I was my hair every other day.
10/10 5
Marissa H from Kailua, HI
Best purple shampoo I've ever bought. Only needs to sit on for the shortest amount of time and actually does the job. New holy grail
I would buy this product again! 5
Jewels from Fresno Ca
Great purple shampoo for colored hair.
Bought more of this one!! 4
Bootygirl from Aptos, CA
shampoo, leave in for about 5 minutes, rinse, use purple conditioner for at least one minute, rinse, dry, style
Awesome purple shampoo 5
ThriftBish from Spring Hill, TN
Hands down this is the best purple shampoo I've ever used. This stuff gets the job done. A few shampoos and it's perfectly toned.
Wow! 5
Lifted from Portland, or
My hair has a beautiful ashy brown instead of copper! I was using it to tone down my platinum highlights and it made my whole life by toning out all my hair! Flip it's good
Not what I expected 2
Sandy from Boston
I've been using Joico purple shampoo for awhile and decided to try something new so I tried this one. I've only used it once and I notice my hair didn't get tangle compare to Joico during the wash. I have fine, ash blonde balayage, can be oily at the scalp on day 2. With that being said, when I blow dry my hair, I don't brush it and just use my fingers to flip it back and forth. After drying, I notice my fingers had this sticky film but my scalp looks squeaky clean. On my second day hair, I notice I got an acne on the back of my neck. I have long hair and I never had this issue with other shampoo before. I will not be trying this a second time and it is going back to the store because of the sticky film and oiliness causing acne.
Regret Purchasing 1
Judy from Kentucky
I'm not sure what I expected from this shampoo but it did not perform. It had no affect on my color but was very drying. I only used once and have fairly healthy, dark blonde hair. I never return products but will research how to return this item. Love, love the other Biolage shampoo/conditioner that I use.
I love Biolage. And I love the scent 5
Jerzee Girl from Jersey
Can never go wrong with any of these shampoos. Just became a silver color from brown red color so hair needs to become softer and this is great. Being silver is difficult but so far color is great.
Removes brass but is super drying 3
Bree from NY
This is amazing for getting rid of brass but it is soooooo drying for hair.