Product Reviews Rated 4.14 out of 5 stars
2163 Reviews
Most Helpful Positive Review Big mood I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review Looks great going on-doesn't wear well I loved this mascara when I first put it on. It lengthens and volumizes as well as any great mascara does. However, after only a couple of hours, it was smudging under the eyes and leaving crumbles all over my cheeks. Not a great look. I need a mascara to last all day-not just look good in the moment.
Reviewed by 2163 customers Very disappointed 1
Cat momma from CA
Did not lift my lashes or give any type of volume. I needed 6 coats to get the look of one coat. To the trash can it goes.
So sad!!! 2
Angelina M. from New Jersey
I liked how the mascara looked on my lashes but it flaked all day. Literally from the moment I applied till I took it off. My undereyes looked so dark ):
Not good 1
Tyler from Maryland
Really didn't do anything for my lashes
Good mascara 4
Jamminbabe from Federal Way, WA
It's a good mascara but doesn't make lashes really thick.
Never Again 1
GooseMom from Nashville
You cannot even see this on your lashes. It went straight to the trashcan .
No I wouldn't buy again. 1
Eyes from San Antonio
No I would not purchase again! Flakes and smudges.
Affordable 4
Julia from Maryland
This mascara works pretty well. If I'm looking for an affordable mascara, I will purchase this again.
Love the brush!! 4
Shawna from IL
Mascara is lightweight and applies nicely. Doesn't last all day but that makes it easy to remove at the end of the night.
All clump, no volume 1
Jenn from PA
This product left my lashes super clumpy with no volume. It was super hard to work with, and I gave it a few tries. I would not recommend and will not be purchasing it again.
not great 2
Gabby from Buffalo, NY
doesn't do much for my lashes, wouldn't buy again
Very disappointed 1
Lynnmm0106 from Mobile, AL
Was so excited to get this but it was a huge disappointment. I have very fine lashes and this did absolutely nothing to thicken or lengthen, even after several coats. The only upside is that it's easy to wash off because it was practically gone by the end of the day!
I hope they never stop making this 5
Cass from CT
Amazing mascara. I struggle with mascara options because I want brown-brown and not black or black-brown. I am naturally blonde so my lashes and brows are light and black looks very "lady-of-the-night" on me. This mascara is affordable and beautiful looking. One swipe tints and combs my lashes so that my lashes are defined. However, it also builds up with multiple coats without getting clumpy. It's great.
Save your money for something else 1
Alexisjess13 from undisclosed
Wand is way too big to use efficiently and the mascara itself is terrible. It flakes off after 10 minutes and left me with terrible raccoon eyes all day that I had to keep wiping off.
Wanted to Love It 2
Raven from My House
All my friends were raving about this mascara, so I decided to give it a try during one of my Ulta runs.
It may be my body chemistry, but this is not it. My eyes get dried out if I try to do more than a second coat and I always end up with crusty clumps stuck to the tips of my lashes. Unfortunately, as much as I love e.l.f., I will not be repurposing this product.
Easy to use 4
ain8 from New York, NY
Great mascara, especially for the price. Easy to apply for that falsies look.
its okay.... 3
bn from Florida
not my favorite. I thought it'd maybe give a better then sex vibe but no. its very wet and it flakes like crazy. it doesn't make them appear much, but its good if you don't wear other makeup.
Thickens 4
Raeee from Mishawaka IN
Very black and thickens well. I found it dried quickly on the brush though.
Cheaper Maneater 3
B from AZ
I really like this mascara a few days after opening the tube, when it starts getting a bit thicker. I also really enjoy the wand shape and how it adds a bit of volume to my lashes (which are long) but like many other comments, it doesn't lift them for more than twenty minutes at best.
It does remind me a lot of the Tarte Maneater mascara, which is why I originally continued to repurchase but the negative outweighed the good, so I will not keep buying.
The one thing I absolutely hate about this mascara, however, is the flaking (Maneater does this as well). After maybe two or three hours it starts flaking off really bad and I'm constantly trying to get it out of my eyes, or wiping it off my under eye area. If it weren't for this, I think it would be perfect.
Bold and brilliant 5
Tomigirl1313 from South Dakota
Love this mascara! It's big, bold, and effortless !!
One application looks like 3 of the leading brand.
I will not be buying this product again and will return. 1
??? from Atlanta, Georgia
Not recommended. It was dry and had to keep re-applying and re-applying and barely made a difference.
Wand is huge and formula goopy 1
Jane from Kansas City
Didn't like this at all. The brush is so big I couldn't get it down in my lashes without getting mascara all
over. The formula clumped badly. Used once and will return.
Wow 5
Maisha x from England
Wow !!!!!!!!! This is so so so so djsjsjs amazing I'm so coll
Eh 2
Mika from Massachusetts
Definitely not the best formula or brush. I was hoping the brown shade would be a little lighter because it looks black while wearing. Not what I was looking for.
Super clumpy from the get-go 1
CaliforniaChick from SF Bay Area, CA
I just ordered this last month and was really disappointed to see it clumping on my lashes right away. It was hard to get blobs of mascara off the brush as well.
I guess I'll try a different one...
Awesome 5
Eunagirl from Albertville, Alabama
I have never left a review or comment about a mascara before, but the Big Mood Mascara is amazing. It actually does what it claims to do. I just everyone likes their lashes different. I have tried to put on false lashes a few times. It's impossible for me, but this mascara you don't need it. It's truly amazing. Just try it. I think you will love it just as much.