Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Not Your Mother's Beach Babe Texturizing Foam
or
Highlights
Summary
Step into soft, tousled texture with Not Your Mother's Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. With UV defense and a light hold you can say goodbye to stiff styles and sun damage.
Benefits
- Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
- Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
- No salt added and never stiff, sticky, or heavy
- Provides UV Protection to help prevent hair color from fading
- Great for all hair types, including straight and wavy hair
Scent Type
- Toasted Coconut Scent
Item 2641609
Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.
Pro Tip for Straight Hair:
- Apply to dry hair
- Braid and let set. Undo and tousle for soft, beachy waves
Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin
Shipping Restrictions : This item cannot be shipped via air.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
great if you are literally a beach babe
info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughl...
Most Helpful Critical Review
Smells nice but does nothing for straight hair
If you have fine, pin straight hair like me, especially if it's long, I don't think this product will do much more for you then make your hair dry and hard to detangle. I have zero texture in my hair and I don't really believe there is a product that exists that can make and hold a texture where the...
107 results
Good for beach waves
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This product is great if you want your hair to have that wavy beachy look. It did not leave a crunchy residue on my hair and helped my hair stay frizz free. The packaging is cute and in a very easy to use pump. The instructions are clear and easy to use on damp hair.
Happy medium
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really enjoyed using this texturing foam on my curls. I've always felt like leave-ins weigh down my curls but mousse doesn't give enough hold and I think this foam is the perfect balance. It is lightweight and doesn't leave a sticky residue. I really love. It.
Amazing!!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I loved this it works well with my hair and I have wavy hair and not many products work! It feels really nice on my scalp and my hair, I definitely recommend this product!
great if you are literally a beach babe
info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughly. right as i got done with my last bottle of that, i had found out that NYM was making virtually the same product except slightly cheaper and with UV/heat protection. i had to give this a shot! this product gives the texture you'd want from NYM's texturizing sprays, but it's way more forgiving if you accidentally use a little too much. if you struggle with the sprays but still want extra texture, i would totally recommend this. also i love the scent. you can't go wrong with a little coconut and vanilla :) i first bought this product back in august 2025. for reference, i live in NJ and am **very** outdoors during summer, where it is typically very hot and pretty humid. this foam worked excellently for me back then. now, however, as i'm typing this, it's almost december. i'm still outside a lot, except now it's really cold and dry out. i've been noticing this foam has been having a slight, but not overwhelming drying effect on me lately. i have used the kristin ess mousse during winter before and did not have this happen to me. combine that with this product's emphasis on the UV/heat protection aspect, honestly it kinda makes sense to me that this product would work better during summer. i like to think this foam was made specifically with "beach babes" in mind because of that, lol
Beautiful Styling Mousse
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This is a great product! I put it in the hair after the shower and air dry it. It leaves the perfect beach waves. Depending on hair texture it can be more or less curly.