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Not Your Mother's Beach Babe Texturizing Foam #1
Not Your Mother's Beach Babe Texturizing Foam #1

 Beach Babe Texturizing Foam

$9.99

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Size:6.5 oz

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Details

Benefits

  • Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
  • Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
  • No salt added and never stiff, sticky, or heavy
  • Provides UV Protection to help prevent hair color from fading
  • Great for all hair types, including straight and wavy hair

Scent Type

  • Toasted Coconut Scent

Item 2641609

How To Use

Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.

Pro Tip for Straight Hair:

  • Apply to dry hair
  • Braid and let set. Undo and tousle for soft, beachy waves

Ingredients

Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin

Shipping & Coupon Restrictions

Shipping Restrictions : This item cannot be shipped via air.

Frequently bought together

3 items

Current Product

Not Your Mother's

 

Beach Babe Texturizing Foam

4.5(107)
$9.99

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Current Product

Not Your Mother's

 

Beach Babe Texturizing Foam

4.5(107)
$9.99

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Review Snapshot

by PowerReviews

107 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
great if you are literally a beach babe

info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughl...

Versus
Most Helpful Critical Review
Smells nice but does nothing for straight hair

If you have fine, pin straight hair like me, especially if it's long, I don't think this product will do much more for you then make your hair dry and hard to detangle. I have zero texture in my hair and I don't really believe there is a product that exists that can make and hold a texture where the...

107 results

Good for beach waves

Submitted 6 months ago

By marissas148_8958

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This product is great if you want your hair to have that wavy beachy look. It did not leave a crunchy residue on my hair and helped my hair stay frizz free. The packaging is cute and in a very easy to use pump. The instructions are clear and easy to use on damp hair.

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Happy medium

Submitted 6 months ago

By rd7_3691

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I really enjoyed using this texturing foam on my curls. I've always felt like leave-ins weigh down my curls but mousse doesn't give enough hold and I think this foam is the perfect balance. It is lightweight and doesn't leave a sticky residue. I really love. It.

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Amazing!!!

Submitted 7 months ago

By marisolb34_4993

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I loved this it works well with my hair and I have wavy hair and not many products work! It feels really nice on my scalp and my hair, I definitely recommend this product!

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great if you are literally a beach babe

Submitted 7 months ago

By M

From New Jersey

info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughly. right as i got done with my last bottle of that, i had found out that NYM was making virtually the same product except slightly cheaper and with UV/heat protection. i had to give this a shot! this product gives the texture you'd want from NYM's texturizing sprays, but it's way more forgiving if you accidentally use a little too much. if you struggle with the sprays but still want extra texture, i would totally recommend this. also i love the scent. you can't go wrong with a little coconut and vanilla :) i first bought this product back in august 2025. for reference, i live in NJ and am **very** outdoors during summer, where it is typically very hot and pretty humid. this foam worked excellently for me back then. now, however, as i'm typing this, it's almost december. i'm still outside a lot, except now it's really cold and dry out. i've been noticing this foam has been having a slight, but not overwhelming drying effect on me lately. i have used the kristin ess mousse during winter before and did not have this happen to me. combine that with this product's emphasis on the UV/heat protection aspect, honestly it kinda makes sense to me that this product would work better during summer. i like to think this foam was made specifically with "beach babes" in mind because of that, lol

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Beautiful Styling Mousse

Submitted 8 months ago

By alyssal016c_901

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This is a great product! I put it in the hair after the shower and air dry it. It leaves the perfect beach waves. Depending on hair texture it can be more or less curly.

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