Product Reviews Rated 4.1 out of 5 stars
6314 Reviews
Most Helpful Positive Review My favorite and only eye liner! This is my favorite eye liner ever. I have tried a multitude of eye liners, and this is the best one. That's when I stock up. The pencil glides on smoothly, there's no need to worry about sharpening the pencil and losing half of it in the process, and it looks so smooth. When I wear this eye liner, most people assume I'm wearing liquid liner because of how smooth the quality is. I cannot recommend this eye liner enough to people. It's great for everyday use or for when you're going out. I know that I have trouble getting a nice wing with liquid liner...actually, I have problems with liquid liner in general. But this is the miracle eye liner.
Most Helpful Critical Review So disappointed After reading all the glowing reviews of these eyeliners I was so excited to pick some up. Since Ulta was having one of their buy 2 get 2 sale (and I had a coupon) I scooped up 5 liners. I am glad I did not pay full price for these as they are awful! when I swatched them on my hand, they were beautiful, but this did not transfer to the eye. I pressed and pressed and could not get these to show up. The pigmentation is awful and I tried these on my bare lid (no primer), over primer, and over eyeshadow. Furthermore, they claim to be waterproof, which was a selling point for me, but when I tried to use them on my waterline, I had the same issue with pigmentation. Plus, despite the fact that they are "waterproof" they started fading from my waterline after just an hour or two. I have oily lids, so people without oily lids might not have the same issues that I have. In the meantime, I highly recommend the ultra gel eyeliner pencils. Yes, you have to sharpen them, but the color pay off and longevity is superior.
Reviewed by 6314 customers I would buy it again 4
Net from Niceville
I like it
I would buy it again 4
Net from Niceville
Like it
Would buy again. 5
Noush from DeWitt, ny
Looks just like the estee Laude I also bought. Far much better fir much less cost.
I've been buying and using this eyeliner for many years 5
Fel from Yardley, PA
Use it above my eyelashes
Not worth it 2
Frank from Ohio
When applying, the tip broke every time I used it, so I could never get a precise line where I intended. I wanted to love this eyeliner, but it smudged horribly. I only apply on the top, and within an hour there would be black eyeliner all over the corners of my eyes and in the crease of my lid. Made more of a mess than it's worth.
Love the eyeliner but the quality has changed 4
Mary from Virginia
These eyeliners are great. They go on smoothly, the color is accurate to the description and they are long wearing. The problem is the tube. I take the top off and way too much is out without me turning it. This causes it to break off easily with the top on so they don't last like they normally do. It's happened with the last few one I have opened.
Yes, if it worked correctly 3
Fridia from NJ
It's a smooth eyeliner and a nice gray. It doesn't turn to bring up more of the pencil so I am bringing it back to Ulta.
I would purchase this eyeliner again. 5
Dee from Columbus, Ohio
Best eyeliner! I've used all brands from expensive to drugstore but I keep coming back to this one. It doesn't tug and stays in place.
:) 4
Carolina from Chicago
I've only used this for like lining my waterline with white. It stays on only for a little bit like maybe two or three hours, it has a waxy feel to it. The tip is small enough to reach into the corners of your eyes which is great.
Pink Matte is where it's at! 5
Ana*Maria from Texas
I have only used the pink matte and white matte, not the darker shades. I am in love with the pink matte shade! I use it to brighten the inner corner of my eyes. It really wakes up my eyes and makes them look larger, even though it's matte.
Not the right color 2
T from IA
Emerald color was more blue than green.
I buy this product often, I like the ease of application, 5
Cindy from Sterling hts mi
Goes on smooth, comes in many colors. It's my favorite eye liner
I've been using this eyeliner for a few years. 4
Sumi from Wilkes Barre pa
I love that it's easy to blend or correct.
Love this eyeliner 5
Jenna from Dawsonville, GA
Long-wear and more affordable than name brands.
Best Eyeliner Ever 5
KLM69 from St Paul, MN
This is a beautiful brown eyeliner that goes on so smoothly and stays on for hours.
Works as good as Clinique and other more expensive brands th 5
Sherry from Tennessee
Love it.
Not worth the money 2
Erin R from Scranton, PA
Bought this because I wanted to try a cheaper option to my usual eyeliner, and this was on saw. Purchased 3 colors. The metallic purple was so dry it almost hurt to apply, and when I did I could barely get any color. The metallic brown and green were better, however they didn't last very long (less than my 8hr work day) and looked patchy by the end of the day. Even when applying them I get like I had to go over my lash line multiple times to get the color payoff I wanted. Would not recommend.
Nice but not for me 3
Joesmama from Latham, NY
Nice color, easy to apply. Unfortunately it transferred onto my eyelids shortly after applying. I have that problem w most eyeliners though. I need a liquid usually has to be waterproof. Decided to try this bc of the reviews but just not for me
Smudges 3
Ulta's Ex from Tennessee
Wanted to love this... but you get what you pay for. Not good for my oily skin. Smears and smudges within a couple hours.
Must have eyeliner! 5
RS, Inc from Washington, DC
I can't live without Ulta's automatic eyeliner! It's the first makeup product I use in the morning, and the most important one. I use Metallic Moss, a dark green that gives a smoky eye effect without the harshness that black eyeliners can give. It's a hidden gem, and you should try it!
No 1
Cahl from Pueblo, CO
Don't think I'll use it
Yes I will buy it again, thanks. 5
Bonnie from SC
Exactly what I wanted.
I would not purchase again 2
Nikki from Fl
Not worth the price
The only eye liner I use 5
Chocmint from Creve Coeur MO
It's economical and I use it every day.
A Must 5
Reyna from Huntington Beach
Bought this today. I fell asleep with it and it stayed intact did not smear or transfer I'm impressed. Great buy. Bought the matte black.
