Product Reviews Rated 4.1 out of 5 stars
6326 Reviews
Most Helpful Positive Review My favorite and only eye liner! This is my favorite eye liner ever. I have tried a multitude of eye liners, and this is the best one. That's when I stock up. The pencil glides on smoothly, there's no need to worry about sharpening the pencil and losing half of it in the process, and it looks so smooth. When I wear this eye liner, most people assume I'm wearing liquid liner because of how smooth the quality is. I cannot recommend this eye liner enough to people. It's great for everyday use or for when you're going out. I know that I have trouble getting a nice wing with liquid liner...actually, I have problems with liquid liner in general. But this is the miracle eye liner.
Most Helpful Critical Review So disappointed After reading all the glowing reviews of these eyeliners I was so excited to pick some up. Since Ulta was having one of their buy 2 get 2 sale (and I had a coupon) I scooped up 5 liners. I am glad I did not pay full price for these as they are awful! when I swatched them on my hand, they were beautiful, but this did not transfer to the eye. I pressed and pressed and could not get these to show up. The pigmentation is awful and I tried these on my bare lid (no primer), over primer, and over eyeshadow. Furthermore, they claim to be waterproof, which was a selling point for me, but when I tried to use them on my waterline, I had the same issue with pigmentation. Plus, despite the fact that they are "waterproof" they started fading from my waterline after just an hour or two. I have oily lids, so people without oily lids might not have the same issues that I have. In the meantime, I highly recommend the ultra gel eyeliner pencils. Yes, you have to sharpen them, but the color pay off and longevity is superior.
Reviewed by 6326 customers I would like 2 but again! 5
Moana from Fairfax, VA
I like this color and it's very suitable with me! No hesitate to buy it!
I would like to buy this again! 5
Moana from Fairfax, VA
It's hard and visible for using! I really like the color!
I LOVE these automatic Eyeliners 5
LoLo from Baton Rouge
There are my favorite eyeliners. I used to buy them from another company until I tried these Ulta Automatic Eyeliners. My favorites are the greens and blues. I use these everyday especially when I don't want to us eyeshadow.
Nope! 1
MD from MILWAUKEE,WI
Spend the extra money on something better, this isn't what you want. Tested on my wrist and it was perfect, tried it on my eyelids and eye line and nothing. I biught 4 of them and none of them do the job. I'll stick with the more expensive brands that work.
not very pigmented 2
caroline from utah
not very pigmented and it rubs off easily. i bought the brown and the white pencils and i feel like the white one actually has more color to it? idk it's just weird.
Returned 1
Joro47 from WV
I got a purple shade, looked so pretty online but it didn't even show up on my eyes. Returned to the store.
Needs more pigment 3
CI from Michigan
Needs better pigment, need a waterproof version to work on waterline
yes 5
CINDY from FL
LOVE THE EYELINER
Allergic to it 2
Tracye from Memphis tn
I was allergic to eye pencils and brow color wasn't right on me
I will continue to purchase this eyeliner. Stays on welll 5
Stljazzlover from Missouri
I have used this product for several years now. I have a lot of allergies but this one doesn't bother me.
Consistency of candle wax 1
NikNik from APO
I got this for a smoky subtle effect in pewter. This was hard to apply, went on skipped when applied and very chunky and just wouldn't blend. The wear is terrible and this was a waste of money.
Did something change? 3
bambam13 from ND
I've been using this eyeliner (matte black) for years now, and the one I just bought is garbage. They're normally soft that they go on easy, but this one is as hard as a rock. It barely puts any color on, and it hurts after awhile because I have to go over the area many times to get it to show. I'm going to be exchanging it hoping it was just a bad one because I won't be getting these again if this is the way they are now.
I would buy it again 4
Net from Niceville
I like it
I would buy it again 4
Net from Niceville
Like it
Would buy again. 5
Noush from DeWitt, ny
Looks just like the estee Laude I also bought. Far much better fir much less cost.
I've been buying and using this eyeliner for many years 5
Fel from Yardley, PA
Use it above my eyelashes
Not worth it 2
Frank from Ohio
When applying, the tip broke every time I used it, so I could never get a precise line where I intended. I wanted to love this eyeliner, but it smudged horribly. I only apply on the top, and within an hour there would be black eyeliner all over the corners of my eyes and in the crease of my lid. Made more of a mess than it's worth.
Love the eyeliner but the quality has changed 4
Mary from Virginia
These eyeliners are great. They go on smoothly, the color is accurate to the description and they are long wearing. The problem is the tube. I take the top off and way too much is out without me turning it. This causes it to break off easily with the top on so they don't last like they normally do. It's happened with the last few one I have opened.
Yes, if it worked correctly 3
Fridia from NJ
It's a smooth eyeliner and a nice gray. It doesn't turn to bring up more of the pencil so I am bringing it back to Ulta.
I would purchase this eyeliner again. 5
Dee from Columbus, Ohio
Best eyeliner! I've used all brands from expensive to drugstore but I keep coming back to this one. It doesn't tug and stays in place.
:) 4
Carolina from Chicago
I've only used this for like lining my waterline with white. It stays on only for a little bit like maybe two or three hours, it has a waxy feel to it. The tip is small enough to reach into the corners of your eyes which is great.
Pink Matte is where it's at! 5
Ana*Maria from Texas
I have only used the pink matte and white matte, not the darker shades. I am in love with the pink matte shade! I use it to brighten the inner corner of my eyes. It really wakes up my eyes and makes them look larger, even though it's matte.
Not the right color 2
T from IA
Emerald color was more blue than green.
I buy this product often, I like the ease of application, 5
Cindy from Sterling hts mi
Goes on smooth, comes in many colors. It's my favorite eye liner
I've been using this eyeliner for a few years. 4
Sumi from Wilkes Barre pa
I love that it's easy to blend or correct.
