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Highlights
Summary
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: built to last, because your artistry deserves to live all day long
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with this multi-use eye pencil
- *Urban Decay calculation based on unit sales reported by Circana in Eyeliner Pencil Category latest 52-week period ending March 2024.
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions
- Jojoba Oil and Cottonseed Oil: Conditions and softens the skin
Formulated Without
- Paraben-free
Item 2630848
- Draw precise lines or smudge them for a smokey feel.
- Use as a base to layer with eyeshadow for more depth and dimension.
- Use as a shadow by blending out our creamy formula all over the lid
- Transform your eye look: buildable formula can take you from day to night.
- To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, Calcium Sodium Borosilicate, Polybutene, Synthetic Fluorphlogopite, Ethylene/Propylene Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Ci 77499 / Iron Oxides, Tin Oxide, Silica, Disteardimonium Hectorite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate Value2: Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, Calcium Sodium Borosilicate, Polybutene, Synthetic Fluorphlogopite, Ethylene/Propylene Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Ci 77499 / Iron Oxides, Tin Oxide, Silica, Disteardimonium Hectorite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate Value3: Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, Calcium Sodium Borosilicate, Polybutene, Synthetic Fluorphlogopite, Ethylene/Propylene Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax, Ci 77499 / Iron Oxides, Tin Oxide, Silica, Disteardimonium Hectorite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate Value4: Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, Calcium Sodium Borosilicate, Polybutene, Synthetic Fluorphlogopite, Ethylene/Propylene Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax, Ci 77499 / Iron Oxides, Tin Oxide, Silica, Disteardimonium Hectorite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best For
Describe Yourself
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
11323 results
Quality went downhill
What happened to Urban Decay 24/7 Eyeliner Pencils? I've used these for years but recently the cores are so soft that they break every sharpening, wasting a lot of expensive product. The overly soft formula also makes application frustrating. Instead of a clean line that I can gently smudge, it deposits too much product at once, leaving a thick, heavy smudge that's difficult to soften or correct. Something has changed! Urban Decay, please fix this!
Poor quality (formula change?)
What happened to Urban Decay 24/7 Eyeliner Pencils? I've used these for years but recently the cores are so soft that they break every sharpening, wasting a lot of expensive product. The overly soft formula also makes application frustrating. Instead of a clean line that I can gently smudge, it deposits too much product at once, leaving a thick, heavy smudge that's difficult to soften or correct. Something has changed! Urban Decay, please fix this!
I will buy again
Love this eyeliner will buy again Doesn't smear long lasting.
Magic for tight lining
I didn't even know it was possible for any pencil to go on so easily. You don't have to keep poking your waterlines or pressing on them cause this goes on like a breeze and is so pigmented and fast to use. the color stays on for a long time too. Im so impressed that i returned most of the mac gel eyeliners. Only kept a blue one since this one doesn't come in blue unfortunately.
Good product
[I received this product in exchange for my honest review] I haven't used a waterline pencil in a while but I feel like urban decay has some of the best eyeliners so I was excited to give this a try. I applied this for a date night and was overall happy with the results for how long I had it on. I didn't find that the product was uncomfortable to wear or use. Depending on how wet my eyes were would effect fading but overall was happy with the product. I don't know that this is something I would put on to wear all day
Questions
Q&A
Showing 5 out of 260 Questions
- Q
How do I sharpen it? I tried twisting the bottom both directions and nothing happens. I think I have a defective one.
- Asked by Naomi
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Waterproof Waterline Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener or any quality cosmetic sharpener. This pencil is designed to be sharpened rather than twisted. Our sharpener is specifically made for cosmetics, so it will keep your liner on point and ready for application. We hope this helps you keep your look sharp!Was this answer helpful to you
- Q
Does it work for like that emo smudge look
- Asked by Smudge
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your interest in our 24/7 Waterproof Waterline Eyeliner Pencil. If you are looking to create a smokey or smudged eye look, this creamy formula is designed to glide on smoothly and provide intense color. We recommend exploring different application techniques to achieve the specific style you desire. We can't wait for you to unleash your inner artist!Was this answer helpful to you
- Q
I have 2 of your 24/7 eyeliners. O notice the legend color os specified as a waterline pencil. Os that because of the color or is it formulated differently?
- Asked by Grammi
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your question about our 24/7 Eyeliner Pencils. While both formulas provide vibrant color and long-lasting wear, they are formulated differently to suit specific needs. Our 24/7 Waterproof Waterline Eyeliner Pencil is specifically designed with a demi-matte finish to be safe and effective for the inner rim of the eye and tightlining. In contrast, the 24/7 Glide-On Waterproof Eyeliner Pencil is a versatile formula for the eyelid, offering a creamy texture that allows for blending as a liner or a shadow before it sets. We recommend reviewing the details for each to ensure you find the perfect match for your look!Was this answer helpful to you
- Q
What happened to "desperation" color?
- Asked by Ky
- Official Answer By Urban Decay - Brand EngageHi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
- Q
THRIVE eyeliner
- Asked by Lilly
- Official Answer By Urban Decay - Brand EngageHi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you