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Summary
This bestselling cream eyeshadow and liner stick delivers effortless, eye-defining color that glides on smoothly and stays put for 13+ hours. Super-creamy, highly pigmented formula that blends seamlessly in seconds. Waterproof, smudge-proof, and crease-proof for all-day, lifeproof wear.
Benefits
- HIGH-PIGMENT, EFFORTLESS COLOR: Swipe on rich, buildable color in matte and shimmer finishes that blend seamlessly with just your fingertips or a brush. From a soft wash of color to a more defined look, these versatile shades are designed for effortless everyday wear.
CREAMY, LONG-WEAR FORMULA: The silky cream formula glides on effortlessly, then sets to a soft, natural finish that stays put for 13+ hours of comfortable wear.
CREASE-PROOF & WATERPROOF: Designed to keep up with your day, this smudge-proof, crease-proof, waterproof formula locks in color for long-lasting, fade-resistant wear.
2-IN-1 EYESHADOW & LINER: More than an eyeshadow stick. The built-in sharpener transforms the tip into a precision liner for endless eye looks—from effortless washes of color to defined detail.
LASH & LID-LOVING INGREDIENTS: Infused with Jojoba Oil and other nourishing natural oils to help hydrate, smooth, and soften the delicate skin around the eyes.
MESS-FREE & TRAVEL-FRIENDLY: Ditch the bulky palette. These sleek, durable eyeshadow sticks feature the shades you actually use—perfect for makeup bags, carry-ons, and touch-ups on the go, with no breakage or messy fallout.
VEGAN, CRUELTY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE
Key Ingredients
- Jojoba & other natural oils: Keeps lids soft while locking in that look for the long haul.
Item 77002333
Swipe directly onto your eyelid, then blend with a finger depending on how pigmented or subtle you want your shade. One end also contains a sharpener, so you can easily turn your shadow stick into a precision liner to complete your look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate. Mica (Cl 77019), Titanium Dioxide (Cl 77891), Iron Oxides (Cl 77491, 77492, 77499), Aluminum Powder (CI 77000).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
HolyGrail
I rarely write reviews, but this stuff is so good that I wanted to share my experience! I need makeup that' QUICK, EASY and LASTS. I'm a nurse who works 12 hour shifts that I have to wake up for at 4:45am. I don't have a whole lot of AM time to get ready, but this literally takes a total of ~1 minut...
Most Helpful Critical Review
Decent overall, with room to improve
I had really high expectations for these eyeshadows based on the reviews and product descriptions, but I find this color (Baby Pearl) to be very translucent. You have to apply A LOT to even see it. This shade (Baby Pearl), the "Coffee Break" color, and the "Making Mauves color definitely crease and ...
1424 results
Perfect everyday shades
Verified Buyer
Reviewed at
11th hour mini review Perfect size and color! Great color Easy to apply and mix with other shadows. Small size is great for travel.
Very Impressed!
Verified Buyer
Reviewed at
This eye liner is so smooth when it goes on. I am almost 60, and it glides right on with no gaps, both on upper and lower lash lines. I highly recommend, especially for those of us "not so young" ladies!
Doesn't crease or fade
Verified Buyer
Reviewed at
Great color and highlight on the go!! Good eye shadow This eyeshadow pairs perfectly with the mascara. Stays all day and so easy to use.
Obsessed with Matte! Shimmer felt underwhelming.
Verified Buyer
Reviewed at
I originally purchased 11th hour in the Baby Pearl color as a potential replacement my Kosas 10-second shadow, which has been discontinued. I like it, but I can't say I like it as much as I liked the Kosas. It does last all day, which is great, but I felt like the shimmer was more subtle, and at times noticed it creasing in one spot on my upper lids. I received the Taupe as a free gift with my order, which was a smart move for alleyoop. I used this in my crease as a replacement for my other eye-shadow one day, and loved the pigment, ease of application, and long lasting ability. I ended up ordering Coffee Break since that color is slightly warmer in tone.
Blends like butter
Verified Buyer
Reviewed at
Blendable and so easy to use. It's amazing, I love it all, I look forward to buying more! The color is buildable long lasting but the color options aren't enough.