Size 1 in|
Store & Pickup Availability
Bio Ionic's 10X Pro Straightening & Styling Iron has vibrating 1" plates for polished styles in a fraction of the time, while proprietary mineral complex emits negative ions for hydrated strands.
Rated 4.27 out of 5 stars
I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
Dali from Puerto Rico
Bought one for my niece and one for myself. Im 40, she's 27 and told me about this super expensive flat iron. I was apprehensive at first but she asked me for it, so when I saw it on the 21 DoB I decided to get one for her but I tried it and LOVED IT. So I kept it and immediately purchased another one the same night! I also used 50 worth of points so even better. We both have naturally curly fine hair and it works wonders.
Meg from Kentucky
I've only had it a few days but it gets my hair SUPER straight and it feels so soft and healthy! I love it!
Yola from Georgia
I have thick long Hispanic hair? Wavy/curly the vibration worked for two months and stopped now when I straighten it's not worth the money.. look for another flat iron this one is not it!!
Donna from Cleveland, TN
I've always used a Chi and my hair has become dry and damaged, after using this straightener for less than a week my hair feels amazingly soft!
AC from South Carolina
I absolutely loved this flat iron, but I haven't even had it for 2 years and it just stopped working. Did not purchase again.. too much money spent on it for it to stop working after that short amount of time. It was amazing when it worked.
Chrissy from California
I love this product I have super curly hair I can get my hair silky in about 20 mins can't wait to get the blow dryer
Jen from Ocean Springs MS
This flat iron is super light weight and does an amazing job quickly! I highly recommend!
dej from ohio
this is my ride or die flat iron! hands down the best i've ever used!!! i have thick coarse 3C/4A hair and i love having it straightened and this flat iron gives me the best and most long lasting results! I've used GHD and it looks good the day of but the next day i have to completely restraighten my whole head… not with this though. i also have noticed that my heat damage is not as bad as it was with cheaper irons i used before this!! i highly suggest anyone with textured hair get this!!!!!
KB from Houston, TX
The iron is smooth and I like the vibration feature. Only con is I have to constantly wait for it to reheat. For example I will heat it up to 420 degrees, run it through my hair a few times, and then it's back down to 384 degrees.
Kim M. from KY
Love it! Gets to the root good and also you can do beach waves with it. Super happy with it and loved the sale price!
Momma from Louisville KY
After a decade and half of buying a different $100 Chi every year or 2…I finally decided to listen to my hairdresser and buy this and I couldn't be more happy with my purchase!
Vavaaval from Olney, MD
I used to have an old Chi and traded it in for this straightener. Best decision I made!!! I love the vibration setting and how quickly it heats up. My hair is ready in less than 10 minutes!
Beauty Fan from Columbus, OH
It gets hot very quickly, but snags my hair and drags as it pulls down. Not smooth and silky feeling like my past GHD. Bought during the hair event but will not repurchase.
Casey from Michigan
I have had many straighteners in the past, Conair, Chi, Revlon, Babyliss… and I was hesitant with this straighter just because it's only a 1" inch and I normally go for 2" because my hair is thick, wavy, long and coarse but let me tell you that this is the most amazing straightener I've ever used, I could do my whole head in less than 20 minutes, one pass and my hair is shiny and soft! I'm so glad I picked this up when it was a Beauty Steal for 21 Days of Beauty as I've been eyeing it for over two years! If you've been thinking about getting this, this is your sign to get it. Trust me.
Lisa from United States
I got this during the gorgeous hair sale for half off, and I'm glad I did. It leaves my hair soft and shiny. It straightens my shoulder length, thin hair very quickly (in under 6 minutes). I have it at the lowest setting, and it doesn't seem to burn my hair as much as my old straightener; that one would usually burn my hair to the point I'd smell burnt hair. I don't go for pin straight hair, but I'm sure at a slightly higher heat level you could get super straight hair pretty quickly.
Plus, I like how long my hair holds its shape. With my old straightener, my hair would get wavy within 60 minutes, if not sooner. This flat iron keeps my hair straight for most of the day, which surprised me because I tend to touch my hair a lot. I also get a good amount of volume. Highly recommend this flat iron.
Hmphelps from Roanoke
I always have been a GHD girl. I swore by them and I became a little intrigued by this when my most recent GHD stopped working. I had gotten the linen barrel bio ionic curling iron and I love it so I grabbed this during the hair event sale- I have to say I LOVE this. It leaves my hair shiny, silky and straight. Yeah m really impressed- it exceeded my expectations.
Chelsea from South Carolina
I had to buy another one only after two days of owning my first one! Love how it controls frizz (especially in humidity), makes hair shiny and silky, cools down quickly, and straightens so quickly! Absolutely recommend to anybody!
HeatherH from Pittsburgh.
This flat iron is the best I have ever used, and I've used many. I have thick, curly hair and this flat iron got it sleek and flat with one pass. My hair was completely straight and super shiny. This iron heats up in 10 seconds and the vibrating plates are super easy to use. Once you clamp the plates shut, it vibrates and stops when the plates are apart. It glides through the hair better than and iron I've ever used. It doesn't snag or pull out hair. The rounded barrel is also great for curling. This is hands down the best flat iron I have ever used and I'll probably never go back to anything else.
Beth from Texas
I had a chi and it took forever trying straighten my curls. Plus my hair always felt super dry after and it would pull my hair out so much.
Using this one, it's been so easy to straighten my hair! My hair feels so soft and shiny; and it doesn't snag. I love that I can get it super close to my scalp and it gets every single piece. I only had it on 320 degrees and maybe only 2 passes and it got the job done perfectly. As for my chi I would have to use anywhere from 360-410 and use multiple passes. I love this straightener!
Casey from Florida
Not good at all
Mel from Utah
I read the reviews and thought this would be a great upgrade from my croc straightener. I wanted something to straighten and curl, but didn't love the results. My hair tended to snag and pull with the straightener and my hair felt dry.. My hair is fine, but thick, colored and pretty straight.
Na from Na
My daughter loves it
Nancy from Shallotte, NC
This product is amazing. I have thick, coarse hair. It likes to frizz, a lot. This is the first iron I have had that makes my hair straight, not frizz and soft and shiny. SO happy
LLB from ND USA
I have a very sensitive scalp and this glides through with no pulling. 5-star product for sure. would definitely recommend!
Laura from Randleman, NC
This iron is amazing. It heats up fast and makes my hair look silky and actually healthy.