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Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2394 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1948)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (63)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1974)
  • Going out (1207)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (895), Classic style (872), Trendy style (395)
    • Was this a gift?:
    • No (7)

Reviewed by 2394 customers

Displaying reviews 1-10

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5.0

Love!!! It's so amazing and smooth! Will buy again.

By Charlene

from Michigan

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Love it

     
    5.0

    The best eyeshadow primer

    By Girliegirl

    from IL

    About Me Classic Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I've read all the good reviews for this product. I decided to try it and I absolutely love it. It keeps your eyeshadow in place all day. Not to mention your eyeliner to. I came home after working an 8 hour day and my eyeshadow looked exactly how I put it on in the morning! I Use it with the UD basics palette

       
      2.0

      Not my favorite UD primer

      By Sharon

      from Garden City Kansas

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Thin and doesn't cover

        Best Uses

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          This primer is thin and I exchanged for the Eden matte which covers much better from UD

           
          5.0

          They've done it!

          By MBell

          from Boston, MA

          About Me Natural Style

          Verified Reviewer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I've tried other "24 hour, no crease" primers. Forget it. THIS one seriously holds up all day. Idk if "oily eyelids" is a thing, but I definitely have those and this primer stays in place no matter what. No creasing, even after a long day inside the office or out and about, running errands.

           
          1.0

          What happened?

          By Sue Cee

          from Springfield, MO

          Verified Reviewer

          Pros

          • Easy To Apply

          Cons

          • Greasy feel
          • Makes eyeshadow patchy

          Best Uses

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I used to absolutely love this primer, but I recently got a new tube of it, and it seems completely different. There's almost no pigment to it, and it's thin and greasy feeling. It also makes my eyeshadows go on super patchy. What happened, Urban Decay? I will be on the hunt for a new primer because this one is garbage now.

             
            2.0

            What's the hype about?

            By Brie

            from Pittsburgh

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I was excited to buy this but I can't tell a difference between this and concealer? it's not tacky to help the shadow stick. I much prefer the glitter primer by too faced.

             
            3.0

            Not sure anymore....

            By Erica

            from South Carolina

            About Me Trendy Style

            Verified Reviewer

            Pros

            • Smooth Look

            Cons

              Best Uses

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                In the past, I swore by this eyeshadow primer. I don't know if the formula has changed, but now I get a burning sensation upon applying and a progressive burn/itch on my eyelids throughout the day. I have stopped using this all together, otherwise I would still have a swollen rash wherever the primer was applied. If you have sensitive skin like I do, maybe find something that's hypoallergenic!

                 
                4.0

                Won't wear shadow without

                By Agnes

                from Ashland, PA

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Great for when your creating a work day look or using matte shadows.

                   
                  5.0

                  Best Eyeshadow Primer, hands down.

                  By Sadie

                  from Pittsburgh, PA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    This is the only eyeshadow primer I will ever use. It's easy to apply, set colours to, and blends well. I have noticed the colours last much longer and stay in place even after blending with high-quality Tarte and Too Faced brands on top. Quite a wonderful product.

                     
                    5.0

                    Buy this to keep your eyeshadow looking great all day!!

                    By IHChemist

                    from Clev Ohio

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                      I love this! My eyeshadow used to melt off after an hour or two - now it lasts all day!! Totally recommend!

                      Displaying reviews 1-10

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