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Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2420 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1963)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (64)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1990)
  • Going out (1215)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (903), Classic style (876), Trendy style (400)
    • Was this a gift?:
    • No (7)

Reviewed by 2420 customers

Displaying reviews 1-10

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5.0

I will buy this product again.

By Denise

from Missoula Montana

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I use this product daily under my shadow and I really like the texture and color. It really helps my shadow last longer without adding to the colors.

     
    5.0

    Easy to use

    By slovegirl

    from VA

    About Me Trendy Style

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I had this forever ad just did not use it. The best way to put in on is use the applicator dab like 3 or 4 on your eye and blend with your finger and Pat it in so blend side by side and pay then I set it with my face powder a bit. Great for early morning work days.

       
      5.0

      Great stuff!!!

      By Bdock39

      from Michigan

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Love this stuff!!! My eyeshadow stays on all day!!! It's not easy to remove, I've found using coconut oil makes removing it easy!

         
        3.0

        red eyes

        By juliedottie

        from georgia

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        makes my eyes watery and red. I'm looking for something to cover sun damage. This isn't it.

         
        5.0

        I would buy this product again

        By Lila

        from San Bernardino

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Very easy to apply and lasted

          (0 of 1 customers found this review helpful)

           
          2.0

          I will not buy this again

          By Jlshep

          from Los Angeles ca

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply
            • Irritated my skin

            Best Uses

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Tried this one time and my eyelids became irritated and swollen. Not for me.

               
              5.0

              I highly recommend this primer

              By Manda

              from Dekalb

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                This primer will stay put until your ready to remove.

                 
                5.0

                Holy cow!

                By Sara

                from Minnesota

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I have tried so many different products to handle creasing and fading, and have never been really satisfied until now. There is a reason this is so many people's holy grail shadow primer. I am very impressed

                (1 of 1 customers found this review helpful)

                 
                5.0

                Phenomenal primer

                By CryWeaver

                from Dayton Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  This primer is the bomb, I have hooded eyes and nothing budges. Alittle hard to blend but not impossible.

                   
                  5.0

                  Favorite eyeshadow primer.

                  By Sara

                  from Las Vegas

                  About Me Classic Style

                  Pros

                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    This eyeshadow primer is the best I've tried, and I have repurchased many times. It keeps eyeshadow in place, keeps it from creasing, and keeps eyelids from getting greasy.

                    Displaying reviews 1-10

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