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Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2418 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1962)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (64)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1988)
  • Going out (1214)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (902), Classic style (876), Trendy style (399)
    • Was this a gift?:
    • No (7)

Reviewed by 2418 customers

Displaying reviews 1-10

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5.0

Great stuff!!!

By Bdock39

from Michigan

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Love this stuff!!! My eyeshadow stays on all day!!! It's not easy to remove, I've found using coconut oil makes removing it easy!

     
    3.0

    red eyes

    By juliedottie

    from georgia

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    makes my eyes watery and red. I'm looking for something to cover sun damage. This isn't it.

     
    5.0

    I would buy this product again

    By Lila

    from San Bernardino

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Very easy to apply and lasted

      (0 of 1 customers found this review helpful)

       
      2.0

      I will not buy this again

      By Jlshep

      from Los Angeles ca

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Irritated my skin

        Best Uses

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Tried this one time and my eyelids became irritated and swollen. Not for me.

           
          5.0

          I highly recommend this primer

          By Manda

          from Dekalb

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            This primer will stay put until your ready to remove.

             
            5.0

            Holy cow!

            By Sara

            from Minnesota

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I have tried so many different products to handle creasing and fading, and have never been really satisfied until now. There is a reason this is so many people's holy grail shadow primer. I am very impressed

            (1 of 1 customers found this review helpful)

             
            5.0

            Phenomenal primer

            By CryWeaver

            from Dayton Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              This primer is the bomb, I have hooded eyes and nothing budges. Alittle hard to blend but not impossible.

               
              5.0

              Favorite eyeshadow primer.

              By Sara

              from Las Vegas

              About Me Classic Style

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                This eyeshadow primer is the best I've tried, and I have repurchased many times. It keeps eyeshadow in place, keeps it from creasing, and keeps eyelids from getting greasy.

                 
                5.0

                Noice!

                By Jennnnnnn

                from SW, MO

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Once you use this primer there's really no going back.

                 
                3.0

                I will possibly buy again

                By Babylips

                from Pocatello, ID

                About Me Natural Style

                Pros

                • Easy Removal
                • Easy To Apply
                • Smooth Look

                Cons

                • Fades

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I do enjoy the Urban Decay Primer Potion but I am not the biggest fan of the new applicators that come with the tube. It seems like the applicator causes me to apply more of the product than needed, ultimately resulting in wasting some of the product during each use. I miss when the tubes were designed for you to be able to squeeze out as much product as desired. Also, I love the way that it does its job as an eyeshadow primer, by holding the actual shadow in place for several hours. However, it would be nice if the product lasted slightly longer.

                Displaying reviews 1-10

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