Physicians Formula 100% Natural Origin Mascara for natural length, volume, and definition in an organic formula. This revolutionary 100% Natural Origin formula contains the purest ingredients and provides 5x Lash Boosting for lash length, volume & definition naturally. 100% Recyclable Eco-Brush defines each lash with ultra-soft plastic bristles. 100% free of harsh chemicals, synthetic preservatives, parabens, clumping, smudging, flaking, fibers & dyes. 70% of the total ingredients are from organic farming.