skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / On Point Liquid Eyeliner
On Point Liquid Eyeliner

PÜR

On Point Liquid Eyeliner

(7) REVIEWS (3) Q&A ASK A QUESTION

0.11 oz Item 2509399

Color:Black

Find in Store-

Get a bold, dramatic look that's always on point with PÜR's On Point Liquid Eyeliner, a dramatic matte liquid liner that delivers thin to thick lines with ease without running or fading.
Apply liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
Acrylates/Ethylhexyl Acrylate Copolymer, Betaine, Camellia Sinensis (Green Tea) Leaf Extract, Caprylhydroxamic Acid, Caprylyl Glycol, Citrus Limon (Lemon) Fruit Extract, Euterpe Oleracea Fruit Oil, Glycerin, Glycine, Hexapeptide-11, Larix Europaea Wood Extract, Lithium Magnesium Sodium Silicate, Oryza Sativa (Rice) Bran Oil, Passiflora Edulis Seed Oil, Propanediol, Pyrus Malus (Apple) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Sodium C14-16 Olefin Sulfonate, Sodium Metabisulfite, Aqua, Xanthan Gum, Zinc Chloride, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜROn Point Liquid Eyeliner
 
3.4

(based on 7 reviews)

57%

of respondents would recommend this to a friend.

Pros

  • Bold color (5)
  • Glides on smoothly (5)
  • Easy removal (4)
  • Long-lasting (4)
  • Doesn't run (3)

Cons

No Cons

Best Uses

  • Everyday (5)
  • Thicker line (3)
    • Reviewer Profile:
    • Natural style (3)

Reviewed by 7 customers

Displaying reviews 1-7

Back to top

 
1.0

Weird applicator and smears

By Lyssie

from Howell, MI

About Me Trendy Style

Pros

  • Bold Color
  • Easy Removal

Cons

  • Difficult To Apply
  • Fades Throughout Day
  • Smudges or Runs

Best Uses

  • Thicker Line

Comments about PÜR On Point Liquid Eyeliner:

This was recommended by an Ulta employee, and after trying it for a week I had to return it. The spongey applicator is just strange... it's not flexible (making it hard to follow the curve of your eye) and holds a lot of product (which drips, forcing you to make a thicker line). On top of that, it has no staying power. My eyes could water the slightest bit and my eyeliner is smearing. I've never had high-end eyeliner that came off this easily. Very disappointed in this one, pay a little more and buy something that will last.

 
5.0

Love

By Cerial

from Nashville, Tn

About Me Natural Style

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about PÜR On Point Liquid Eyeliner:

    I personally really like this. Nothing else I have tried is this black or matte. This lasts all day on me and I love the brush tip! I will say that I have always preferred brushes over pen style liquid liners.

     
    2.0

    Not my favorite

    By Julie

    from Redlands, CA

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about PÜR On Point Liquid Eyeliner:

      My only problem with this eyeliner is that it dries on my lashes causing my mascara to clump. If I do one eye, then do the mascara, then the other eye, then mascara on that eye, it works out ok.

       
      4.0

      Great, easy to apply

      By Barbe

      from Gainesville, Ga

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly

      Cons

      • Fades Throughout Day
      • Smudges or Runs

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about PÜR On Point Liquid Eyeliner:

      This is the best liquid liner I've used in awhile. It goes on so well and the quality and shape of the brush makes it so easy to apply. My only complaint is that it is nowhere near long lasting. I feel like I have to make sure I haven't smudged it at some point in the day and forget the possibility of it handling any moisture, it WILL run. But it's definitely easy to remove at the end of the day. Also, even though I plan to go purchase another one, I wish the container was more durable because I accidentally dropped it ONCE and it broke on my bathroom floor. The bottle is still in tact, but the brush will not screw back in. But despite its faults, I love how it looks.

       
      5.0

      beautiful eyeliner

      By lilydaisymama

      from phoenix az

      About Me Classic Style

      Verified Reviewer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about PÜR On Point Liquid Eyeliner:

        I love this eyeliner. It goes on so smooth and is easy to use plus it lasts ALL DAY with no running!

        (1 of 1 customers found this review helpful)

         
        2.0

        Great Color/Bad Execution

        By ItsMeLauren

        from Phoenix, AZ

        About Me Trendy Style

        Verified Buyer

        Pros

        • Bold Color

        Cons

        • Clumpy
        • Difficult To Apply

        Best Uses

          Comments about PÜR On Point Liquid Eyeliner:

          An in store employee recommended this to me over my favorite Lorac eyeliner pen. Wish I hadn't listened. It pulls out too much product on the tip....if I blot it to fix that, I'm just wasting product. It goes on VERY matte black which is the only consolation. But the line always turns out too thick and forget about having a nice, sharp wing. Bleh.

           
          5.0

          I would buy again

          By First time user

          from Maryville, TN

          About Me Natural Style

          Verified Buyer

          Pros

          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about PÜR On Point Liquid Eyeliner:

            It stays on

            Displaying reviews 1-7

            Back to top

            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            3 Questions | 3 Answers
            Displaying questions 1-3
            • Q:

              Is it a brush or sponge tip
              Asked on 3/7/2018 by Natalie from St.cloud Mn

              1 answer

              • Brand Expert

                A:

                Great question! PÜR’s On Point Liquid Liner is a ultra-matte black liquid eyeliner with a thin felt tip for precise and easy application

                Answered on 4/3/2018 by Official Answer from PÜR from Brand Answer
            • Q:

              Is this product safe for use in pregnancy?
              Asked on 2/8/2018 by Sunbun from Orlando, FL

              1 answer

              • Brand Expert

                A:

                Hello PUR Beauty,

                Although, PÜR products are free from Gluten, Parabens, Talc, Petroleum, Mineral oil and Sodium Lauryl Sulfates, we recommend that you consult with your healthcare provider or physician regarding the use of products during pregnancy.

                Answered on 3/8/2018 by Brand Expert from PUR
            • Q:

              Is this product cruilty free?
              Asked on 7/6/2017 by yelizzle from woodland ca

              1 answer

              • Brand Expert

                A:

                Hi PUR Beauty! We are proud to share that all our PUR products are cruelty free!

                Answered on 7/12/2017 by Brand Expert from PUR
            Displaying questions 1-3

            Do you have a question about this product?