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On Point Eyeliner

PÜR

On Point Eyeliner

(19) REVIEWS (3) Q&A ASK A QUESTION

0.01 oz Item 2509400

Color:Heartless (black)

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Bring the precision of a pen to your eye look with PÜR's On Point Eyeliner, a self-sharpening eyeliner.

Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜROn Point Eyeliner
 
4.5

(based on 19 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (16)
  • Glides on smoothly (15)
  • Long-lasting (15)
  • Easy removal (13)
  • Doesn't run (12)

Cons

  • Difficult to apply (3)

Best Uses

  • Everyday (18)
  • Going out (12)
  • Thin defined line (10)
  • Smoky look (8)
  • Thicker line (7)
    • Reviewer Profile:
    • Natural style (12), Classic style (5)

Reviewed by 19 customers

Displaying reviews 1-10

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4.0

I was very happy!

By Bree

from Huntsville, AL

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply

Cons

    Best Uses

    • Everyday

    Comments about PÜR On Point Eyeliner:

    I really liked this brand much better than the Smashbox one that is similar to this. The Smashbox tip would ALWAYS break off! This tip lasted down to the very end of the tube. I was delighted and didn't feel as if I wasted my money. I'm glad some brand got it right.

     
    5.0

    Love Pur

    By GD

    from Greensboro,NC

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thin Defined Line

      Comments about PÜR On Point Eyeliner:

      Love all Pur productline

       
      4.0

      I would buy again

      By Mar

      from Cleveland, Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Easy Removal

      Cons

      • Difficult To Apply
      • Fades Throughout Day

      Best Uses

      • Everyday

      Comments about PÜR On Point Eyeliner:

      Hard to apply- almost dry.

       
      4.0

      Short extensor

      By Steph

      from Chicago

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult To Apply

      Best Uses

      • Everyday
      • Going Out
      • Thin Defined Line

      Comments about PÜR On Point Eyeliner:

      I wish it could extend further out, it makes it difficult to apply. I do like the auto sharpener though

       
      5.0

      I love this eyeliner. It goes on so smoothly.

      By Nita

      from Cumming, GA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about PÜR On Point Eyeliner:

        Great!

         
        5.0

        Smooth as silk

        By Sheree

        from PNW, WA state

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line

          Comments about PÜR On Point Eyeliner:

          I love this eyeliner! No sharpening, goes on smooth and lasts all day.

           
          5.0

          Excellent eyeliner

          By Pur customer

          from Wilmington NC

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about PÜR On Point Eyeliner:

            I use this product every day. It goes on smoothly & lasts all day. Love knowing it's dependable to stay on throughout the day. Comes off easily in shower with washcloth & water. I am sensitive to eye makeup but this doesn't bother me at all.

             
            5.0

            Great product

            By MeiMom

            from Houston, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Thin Defined Line

              Comments about PÜR On Point Eyeliner:

              My favorite thing about this eyeliner is that it self-sharpens, so there's always a great point. But it also stays on the whole day, and my day is from 4:30 a.m. until about 9 p.m. It doesn't move around at all. I'm really happy with it. I have it in both brown and black, and will probably buy more colors.

               
              5.0

              Nice fine line/stays all day

              By LaDonna

              from Dagsboro,De

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thin Defined Line

                Comments about PÜR On Point Eyeliner:

                Nice purple color! Definitely stays all day/night

                 
                5.0

                I would and will buy this product again.

                By Mary

                from Navarre, Florida

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about PÜR On Point Eyeliner:

                  Easy to apply. Glides on smoothly without pulling my eyelid. Love the easy built in sharpener.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    Is this safe for waterline application?
                    Asked on 3/5/2018 by April from Bagdad,ky

                    1 answer

                    • Brand Expert

                      A:

                      Hello PUR Beauty!
                      PÜR's On Point Eyeliner are both dermatologist and ocular tested to ensure comfortable usage around the entire eye area. Should you decide to try a more dramatic eye, first apply On Point Eyeliner then trace overtop with On Point Liquid Liner!

                      Answered on 3/13/2018 by Brand Expert from PUR
                  • Q:

                    Is this eyeliner safe for contact lens wearers? Specifically looking for a black liner to use in the waterline and I wear contacts. If not, are there any other liners you would recommend?? Thank you!
                    Asked on 11/24/2017 by CC from undisclosed

                    1 answer

                    • Staff Expert

                      A:

                      We're sorry for the delay answering your question. Please contact gethelp@ulta.com for assistance. Thank you!

                      Answered on 12/22/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Since the product is not a pencil or in a twist up tube, how do you get the eyeliner to extend from the applicator.
                    Asked on 8/21/2017 by Pat from Hudson, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hello PUR Beauty!The sharpener for On Point Eye Liner is discreetly located inside the cap! Place the pencil cap on and twist the pencil end 1/2 way forward & 1/2 way back 2-3xs for a sharper lip pencil point to define and fill in your lips! If you twist forward and hear a click, that means you've gone to far. Just that 1/2 way forward & back twisting motion inside the cap refreshes and sharpens your On Point Eye Liner! Hope this helps!

                      Answered on 9/14/2017 by Brand Expert from PUR
                  Displaying questions 1-3

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