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PÜROn Point Eyeliner

PÜR

On Point Eyeliner

0.01 oz Item 2509400

Color:Heartless (black)

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Bring the precision of a pen to your eye look with PÜR's On Point Eyeliner, a self-sharpening eyeliner.

Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜROn Point Eyeliner
 
4.5

(based on 13 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (12)
  • Glides on smoothly (11)
  • Long-lasting (11)
  • Doesn't run (8)
  • Bold color (7)

Cons

No Cons

Best Uses

  • Everyday (12)
  • Going out (9)
  • Thin defined line (8)
  • Smoky look (6)
  • Thicker line (6)
    • Reviewer Profile:
    • Natural style (8), Classic style (3)

Reviewed by 13 customers

Displaying reviews 1-10

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5.0

Excellent eyeliner

By Pur customer

from Wilmington NC

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about PÜR On Point Eyeliner:

    I use this product every day. It goes on smoothly & lasts all day. Love knowing it's dependable to stay on throughout the day. Comes off easily in shower with washcloth & water. I am sensitive to eye makeup but this doesn't bother me at all.

     
    5.0

    Great product

    By MeiMom

    from Houston, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Thin Defined Line

      Comments about PÜR On Point Eyeliner:

      My favorite thing about this eyeliner is that it self-sharpens, so there's always a great point. But it also stays on the whole day, and my day is from 4:30 a.m. until about 9 p.m. It doesn't move around at all. I'm really happy with it. I have it in both brown and black, and will probably buy more colors.

       
      5.0

      Nice fine line/stays all day

      By LaDonna

      from Dagsboro,De

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thin Defined Line

        Comments about PÜR On Point Eyeliner:

        Nice purple color! Definitely stays all day/night

         
        5.0

        I would and will buy this product again.

        By Mary

        from Navarre, Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about PÜR On Point Eyeliner:

          Easy to apply. Glides on smoothly without pulling my eyelid. Love the easy built in sharpener.

           
          4.0

          Glides on

          By CeeCee

          from Bothell, WA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about PÜR On Point Eyeliner:

            Chose this one because if goes on so easily.

             
            4.0

            I like this this product

            By bel

            from tucson

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • built in sharpener
            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Smudges or Runs

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about PÜR On Point Eyeliner:

            I love that the cap on this eye liner screws on and I also love the built in sharpener. I have had bad luck with expensive liners drying out because of a broken cap. grrrrrr. I like the ingredients, the color, and the application however, it does smuge and smear. I have been in the market for a truly long lasting eye liner pencil. I have yet to find one that does not irritate my contacts and actually lasts for more than a couple of hours.

             
            5.0

            Def would buy this again

            By Jaz

            from Marietta ga

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thin Defined Line

              Comments about PÜR On Point Eyeliner:

              Love the color.
              Hope our brings out a beautiful green in the same product

              (1 of 1 customers found this review helpful)

               
              2.0

              Not sure about product

              By D

              from Canton, GA

              About Me Natural Style

              Verified Buyer

              Pros

              • Long-Lasting

              Cons

              • Difficult To Apply
              • Hard to remove cap
              • Not for everyday use

              Best Uses

              • Going Out

              Comments about PÜR On Point Eyeliner:

              I was trying a new product and not sure if it is the one for me. The cap js hard to remove, it doesn't always sharpen and it is hard to apply. If you make a mistake, it is also hard to correct.

               
              4.0

              Love the way it applies, wish it would be waterproof

              By Tabby

              from Phoenix

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly

              Cons

              • Fades Throughout Day
              • Smudges or Runs

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line

              Comments about PÜR On Point Eyeliner:

              I like this just wish it lasted longer

               
              5.0

              Would buy again

              By Azmom

              from Az

              About Me Classic Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Thin Defined Line

                Comments about PÜR On Point Eyeliner:

                Glides on smoothly, stays put. I really like the pointed tip so the line is not too thick. Wish there were more colors.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                2 Questions | 2 Answers
                Displaying questions 1-2
                • Q:

                  Is this eyeliner safe for contact lens wearers? Specifically looking for a black liner to use in the waterline and I wear contacts. If not, are there any other liners you would recommend?? Thank you!
                  Asked on 11/24/2017 by CC from undisclosed

                  1 answer

                  • Staff Expert

                    A:

                    We're sorry for the delay answering your question. Please contact gethelp@ulta.com for assistance. Thank you!

                    Answered on 12/22/2017 by Staff Expert from Ulta Beauty
                • Q:

                  Since the product is not a pencil or in a twist up tube, how do you get the eyeliner to extend from the applicator.
                  Asked on 8/21/2017 by Pat from Hudson, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hello PUR Beauty!The sharpener for On Point Eye Liner is discreetly located inside the cap! Place the pencil cap on and twist the pencil end 1/2 way forward & 1/2 way back 2-3xs for a sharper lip pencil point to define and fill in your lips! If you twist forward and hear a click, that means you've gone to far. Just that 1/2 way forward & back twisting motion inside the cap refreshes and sharpens your On Point Eye Liner! Hope this helps!

                    Answered on 9/14/2017 by Brand Expert from PUR
                Displaying questions 1-2

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