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Oh My, How High! Lengthening Mascara

Butter London

Oh My, How High! Lengthening Mascara

(104) REVIEWS

0.32 oz Item 2507822

Color:Jet Black

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Towering, panoramic lashes are all yours with Butter London's Oh My, How High! Lengthening Mascara. Take your lashes to unparalleled heights with extreme length and dramatic volume. The sweeping curved brush contours each lash for dynamic dimension, while the jet black formula adds intense depth. Your lashes have never seen these views.

Benefits:
  • Lengthens, volumizes, and curls
  • Nylon fibers spiral around the curved wand to fan out lashes for an elongated and panoramic effect
  • Curved Brush easily coats every lash for full volume
  • Special binding agents hold curl for a lasting effect
  • Bold black colour for dramatic lashes

Key Claims:
  • 20% more length in just two coats
  • 186% more curl in just two coats
  • 880% more volume in just two coats
  • 90% of women felt this mascara made their lashes look significantly longer
Position wand horizontally at the base of lashes and comb through for ultimate volume and length. For bolder lashes, let the first coat dry and re-apply a second coat.
Aqua (Water/Eau), Glyceryl Stearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Ricinus Communis (Castor) Seed Oil, Acrylates Copolymer, VP/Hexadecene Copolymer, Cetearyl Alcohol, Polyvinyl Alcohol, Glycerin, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, C12-16 Alcohols, Benzyl Alcohol, Ceteth-10 Phosphate, Dicetyl Phosphate, Palmitic Acid, Sodium Dehydroacetate, Lecithin, Phenoxyethanol, Potassium Sorbate, Sodium Hydroxide, Sodium Citrate, Dehydroacetic Acid, Tocopherol, Ascorbyl Palmitate, BHT, Citric Acid, CI 77499 (Iron Oxides).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Butter LondonOh My, How High! Lengthening Mascara
 
3.4

(based on 104 reviews)

58%

of respondents would recommend this to a friend.

Pros

  • Lengthens (66)
  • Adds volume (59)
  • Great brush (28)
  • Defines & separates (26)
  • Applies evenly (22)

Cons

  • Flakes (19)
  • Smudges or runs (16)
  • Sticky texture (9)
  • Clumps (7)
  • Clumpy (3)

Best Uses

  • Anytime (57)
  • Daytime (22)
  • Going out (19)
    • Reviewer Profile:
    • Classic style (49), Natural style (30), Trendy style (12)

Reviewed by 104 customers

Displaying reviews 1-10

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3.0

Oh My, How Disappointing!

By Tish

from Williamsport, PA

About Me Classic Style

Pros

  • Lengthens

Cons

  • Difficult To Remove
  • Dries Out Quickly
  • Flakes

Best Uses

  • Daytime

Comments about Butter London Oh My, How High! Lengthening Mascara:

I received the travel/mini size of this mascara in an ipsy or Birchbox. It was AMAZING! It added volume, lengthened, and was easily buildable. I didn't even really need to curl my lashes before applying because it seemed to do the job for me. As it was running out, I kept adding saline to make it last longer. I even would use the brush with different mascara brands to get a similar effect. The only drawback to this is that when removing it, it would get a little flaky and some of the it would get in my eyeball. It was weird. None of the other mascaras I use do that when I remove them.

However...

After purchasing the full-size, I was disappointed. Expecting these fabulous blow-out lashes, I was left with scraggly, yet clumped, brittle lashes. I'm not sure what the difference was or if they made a change to their formula. It became impossible to apply and have instant volume, let alone try to build it up because of the clumping. My eyelashes became so brittle and sparse after using this for a week. Don't make the mistake of mindlessly touching your eye because it flakes, horribly.

On the bright side, I've read numerous reviews that intimated that travel/mini size mascaras tend to be way better than the full-size. I'm not sure if this is a legitimate fact, but in this instance I definitely agree. I'd be open to buying a mini to test the theory. Mini mascaras can totally last 3 months, so it seems like a waste to buy the full-size. No?

 
4.0

This is a great product

By cockapoomama

from PA

About Me Classic Style

Pros

  • Doesn't smudge
  • Great Brush
  • Lengthens
  • stays on all day

Cons

  • messy when replacing wand back into the tube

Best Uses

  • Anytime

Comments about Butter London Oh My, How High! Lengthening Mascara:

This product is great. In my opinion, it appears that there is a little too much product in the tube so it gets a bit messy. When you try to put the wand back into the tube, product gets all over the top of the tube so when you close it, you need to wipe around the entire tube. I like the result on my lashes. I would def purchase again!

(1 of 1 customers found this review helpful)

 
5.0

Very pleased!

By Amy

from Winston Salem, NC

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Butter London Oh My, How High! Lengthening Mascara:

    Great product. All day coverage without flaking!

     
    2.0

    First two uses were great. Since then the brush is gummed up

    By Michele

    from Carmichael

    About Me Classic Style

    Verified Buyer

    Pros

    • Lengthens

    Cons

    • Clumps up in brush

    Best Uses

    • Daytime

    Comments about Butter London Oh My, How High! Lengthening Mascara:

    I brought this product to wear for daytime use at work. It provides long lashes without too much volume. After a few uses the brush clumped up and it doesn't reset when reinserting in the tube. Now application is chunky.

     
    3.0

    Nice but already clumpy

    By Almondeve

    from Montgomery TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Lengthens

    Cons

    • Clumpy

    Best Uses

    • Anytime

    Comments about Butter London Oh My, How High! Lengthening Mascara:

    I was looking for mascara that doesn't clump. Was recommended by the girl in the store but after a few days it's already clumpy.

     
    1.0

    Worst product ever

    By Kelsey

    from Dallas, tx

    About Me Trendy Style

    Verified Reviewer

    Pros

      Cons

      • Clumpy
      • Too thick

      Best Uses

        Comments about Butter London Oh My, How High! Lengthening Mascara:

        Absolutely the worst mascara I've ever tried, AND the most expensive! The product is VERY goopey and impossible to use! The wand looks like it would be nice, if I could use it. I would never ever buy this again and would return if I hadn't thrown everything away!!

         
        1.0

        Clumpy

        By Red

        from Casper, Wyoming

        About Me Natural Style

        Verified Buyer

        Comments about Butter London Oh My, How High! Lengthening Mascara:

        I don't use it. After several tries I stopped using it

         
        5.0

        Long lashes without the raccoon eyes

        By Morgan

        from Myrtle Beach

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Butter London Oh My, How High! Lengthening Mascara:

          Easy to remove

           
          3.0

          On the fence

          By Tracy

          from Ohio

          Comments about Butter London Oh My, How High! Lengthening Mascara:

          I bought it approximately 6 months ago in the store. It was good at first but then seemed to go down hill really quick. It seemed like it got really "goopy" and would clump up easily as I put it on my lashes. I've only kept it in my house in my make-up case, so it was never exposed to harsh temperatures or anything. Moving on, trying Flower Beauty Mascara this time.

           
          1.0

          no loss

          By return queen

          from palm desert ca

          Verified Buyer

          Pros

          • Great Brush

          Cons

            Best Uses

              Comments about Butter London Oh My, How High! Lengthening Mascara:

              It is the worst higher end plain wrapped mascara that i have ever bought but the wand was great and those curved wands are hard to find period.

              Displaying reviews 1-10

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