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Nourishing, Moisture-Rich, Ammonia-Free Hair Color System

SheaMoisture

Nourishing, Moisture-Rich, Ammonia-Free Hair Color System

(44) REVIEWS (49) Q&A ASK A QUESTION

Item 2504344

Color:Light Blonde

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SheaMoisture's Moisture-Rich, Ammonia-Free Hair Color System gently, yet effectively, colors your hair for a softer, silkier and healthier appearance. A permanent, no-drip formula delivers vibrant color, body and shine. Provides excellent gray coverage.

SheaMoisture's Story: Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future. Ethically Traded Ingredients Sustainably Produced. Pioneering Community Commerce and Fair Trade Since 1912.Tested on the Tucker family for four generations. Never on animals.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureNourishing, Moisture-Rich, Ammonia-Free Hair Color System
 
4.3

(based on 44 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to use (37)
  • Gentle (32)
  • Great color (30)
  • Natural look (22)
  • Long-lasting (15)

Cons

  • Color misrepresented (7)
  • Doesn't last (6)

Best Uses

  • Graying hair (20)
  • New look (15)
  • Thick hair (10)
  • Touch ups (8)
    • Commitment To Color:
    • Permanent (36)
    • Reviewer Profile:
    • Beauty conscious (16), Product junkie (13), Survivalist / minimalist (8)

Reviewed by 44 customers

Displaying reviews 1-10

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4.0

Doesn't show up as the color on the box

By Emily

from Massachusetts

Pros

  • Easy To Use
  • Gentle
  • Hair feels healthy still

Cons

  • Color Misrepresented

Best Uses

    Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

    Even though the color light brown isn't as I thought it was, my hair is still in great condition. My hair color is dirty blond on the roots and wanted to cover it up to match the rest of my hair which is brown. Once my hair dried down I noticed it had a redish undertone to it. Though it doesn't have a harsh chemical smell like the typical dye boxes you would get at the drugstore. Plus it didn't stain my skin!

     
    5.0

    Color stays , no fading even on white roots

    By Diane

    from Massapequa

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting

    Cons

    • No cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

    Pleasantly surprised

    • Commitment To Color:
    • Permanent
     
    4.0

    I would buy this product again

    By stella

    from Canoga Park, Ca

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use

    Cons

    • Color Misrepresented

    Best Uses

    • Graying Hair

    Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

    Doesn't have a strong smell, love that. the color was a little brighter than expected but not to bad I would say go a shade darker than you want. they need more color variety.

    • Commitment To Color:
    • Permanent
     
    5.0

    Yes

    By Amgp

    from Bronx

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look
    • Versatile

    Cons

    • Doesn't Last

    Best Uses

    • Graying Hair

    Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

    Love it

    • Commitment To Color:
    • Permanent
     
    3.0

    Tried it, but not again

    By Pretty Lady

    from Pittsburgh

    About Me Product Junkie

    Verified Buyer

    Pros

    • Gentle
    • Great after color Conditioner

    Cons

    • Color Bleeds even after first wash

    Best Uses

      Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

      The thickness of the color cream made it difficult to even cover hair. For my hair the color turned out more red/purple, instead of an auburn color. I didn't like that the color continued to bleed from my hair after the shampooing. I liked that it has no amonia and the conditioner that comes with it is great. However I will need to find a different non-amonia brand to use.

      • Commitment To Color:
      • Demi-Permanent
       
      5.0

      Gets The Job Done

      By Meek

      from Los Angeles, CA

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

        • Graying Hair
        • New Look
        • Touch Ups

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        The ends of my hair were a redish/brownish color from a previous color from two years ago.
        I wanted my hair all black again and this color did the job.

        • Commitment To Color:
        • Permanent

        (1 of 1 customers found this review helpful)

         
        4.0

        Shea Moisture goes a long way

        By Cubyefan

        from Tulsa, Ok.

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Natural Look

        Cons

        • Color Misrepresented

        Best Uses

        • Graying Hair
        • Thicker Hair

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        I bought medium brown and it was much more close to other brands such as Preference or Clairole darkest brown . But easy to use and extremely plentiful. I have very thick shoulder length hair and I had a a third left.

        • Commitment To Color:
        • Permanent

        (1 of 3 customers found this review helpful)

         
        4.0

        I would buy this product again

        By KatyA

        from Gurnee, IL

        About Me Minimalist

        Verified Buyer

        Pros

        • Great Color

        Cons

        • Mixture was difficult to squeeze out of bottle
        • Too Harsh

        Best Uses

        • Graying Hair

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        I liked the hair color and would use it again. I was not sure if I was supposed to use the conditioner right away. I was happy with the color but the conditioner indicated that is was a correction Masque. I wasn't trying to correct anything.

        • Commitment To Color:
        • Permanent

        (2 of 2 customers found this review helpful)

         
        5.0

        Love this color

        By Renee

        from West Virginia

        About Me Beauty Conscious

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

          I bought this color to cover my henna hair color which was red on the ends on black at roots. It covered it perfectly and evened out the color. My hair felt soft shiny. I will use it again.

          • Commitment To Color:
          • Permanent

          (3 of 3 customers found this review helpful)

           
          5.0

          My new hair color!

          By Believer

          from Pittsburgh, PA

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color

          Cons

            Best Uses

            • Graying Hair
            • New Look

            Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

            Actually colored! I mean the color on the box, Chestnut, is exactly the color I was going for, without the salon price, never knew sheamoisture had hair color.

            • Commitment To Color:
            • Permanent

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            49 Questions | 50 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              How long does this hair dye last?
              Asked on 4/8/2018 by Alissa from Massachusetts

              1 answer

              • Brand Expert

                A:

                We recommend retouching approximately every 2 months, depending on the condition of your hair.

                Answered on 4/18/2018 by Official Answer from SheaMoisture from Brand Answer
            • Q:

              I have had allergic reactions to miss Clairol hair dye wanted to know if this is natural or have you had any complaints on reactions
              Asked on 3/13/2018 by terry from MD

              2 answers

              • Brand Expert

                A:

                We use natural and organic ingredients in our products.

                Answered on 3/28/2018 by Official Answer from SheaMoisture from Brand Answer
              • Brand Expert

                A:

                It is made with natural, certified organic and fair trade ingredients

                Answered on 3/16/2018 by Brand Expert from SheaMoisture
            • Q:

              Hello, has anyone used this product on relaxed hair?
              Asked on 3/12/2018 by GlamQueen from NY state of mind

              1 answer

              • Brand Expert

                A:

                This is for all hair textures.

                Answered on 3/28/2018 by Official Answer from SheaMoisture from Brand Answer
            • Q:

              Is this product sold in ULTA stores
              Asked on 1/4/2018 by Gee from White Marsh, MD

              1 answer

              • Brand Expert

                A:

                This product is available in select Ulta stores.

                Answered on 1/5/2018 by Brand Expert from SheaMoisture
            • Q:

              I have naturally curly dark blonde/light brown hair with salon bleach highlights growing out. Would this be a good all over color for me? And do I choose the lightest shade?
              Thanks!
              Asked on 1/3/2018 by Katie from Branson, MO

              1 answer

              • Brand Expert

                A:

                Our Hair Color lightens up to two shades. Please match your hair color to the chart on the back of the box for the closest color results. We also recommend doing a strand test prior.

                Answered on 1/5/2018 by Brand Expert from SheaMoisture
            • Q:

              My hair has been bleached and toned down; can I use these colors to deposit on my hair?
              Asked on 12/4/2017 by DStar < 3 from Eastern L.I.

              1 answer

              • Brand Expert

                A:

                We recommend waiting the standard 4-8 weeks when using permanent hair color. Our color only lightens up to 2 shades. Everyone's hair takes color differently.

                Answered on 12/21/2017 by Brand Expert from SheaMoisture
            • Q:

              Is this product p-pheneliadine free?
              Asked on 12/3/2017 by Mikole from TX

              1 answer

              • Brand Expert

                A:

                It is not.

                Answered on 1/2/2018 by Brand Expert from SheaMoisture
            • Q:

              Does this kit come with an applicator bottle? What is included?
              Asked on 12/2/2017 by Sher from VA

              1 answer

              • Brand Expert

                A:

                This kit contains Shea Butter Color Creme - 2.5 fl oz/74 mL, Radiant Developer Creme - 2.5 fl oz/74 mL, Professional Latex-Free Gloves, High Porosity Moisture-Correct Masque - 2 fl oz/59 mL, a Protective Cap, and an Instructions Sheet.

                Answered on 12/21/2017 by Brand Expert from SheaMoisture
            • Q:

              Does this kit come with an applicator bottle? What is included?
              Asked on 12/2/2017 by Sher from VA

              1 answer

              • Brand Expert

                A:

                This kit contains Shea Butter Color Creme - 2.5 fl oz/74 mL, Radiant Developer Creme - 2.5 fl oz/74 mL, Professional Latex-Free Gloves, High Porosity Moisture-Correct Masque - 2 fl oz/59 mL, a Protective Cap, and an Instructions Sheet.

                Answered on 12/21/2017 by Brand Expert from SheaMoisture
            • Q:

              Does this kit come with an applicator bottle? What is included?
              Asked on 12/2/2017 by Sherry from VA

              1 answer

              • Brand Expert

                A:

                This kit contains Shea Butter Color Creme - 2.5 fl oz/74 mL, Radiant Developer Creme - 2.5 fl oz/74 mL, Professional Latex-Free Gloves, High Porosity Moisture-Correct Masque - 2 fl oz/59 mL, a Protective Cap, and an Instructions Sheet.

                Answered on 12/21/2017 by Brand Expert from SheaMoisture
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