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Nourishing, Moisture-Rich, Ammonia-Free Hair Color System

SheaMoisture

Nourishing, Moisture-Rich, Ammonia-Free Hair Color System

(45) REVIEWS (56) Q&A ASK A QUESTION

Item 2504344

Color:Light Blonde

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SheaMoisture's Moisture-Rich, Ammonia-Free Hair Color System gently, yet effectively, colors your hair for a softer, silkier and healthier appearance. A permanent, no-drip formula delivers vibrant color, body and shine. Provides excellent gray coverage.

SheaMoisture's Story: Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future. Ethically Traded Ingredients Sustainably Produced. Pioneering Community Commerce and Fair Trade Since 1912.Tested on the Tucker family for four generations. Never on animals.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureNourishing, Moisture-Rich, Ammonia-Free Hair Color System
 
4.4

(based on 45 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to use (38)
  • Gentle (33)
  • Great color (30)
  • Natural look (22)
  • Long-lasting (15)

Cons

  • Color misrepresented (7)
  • Doesn't last (6)

Best Uses

  • Graying hair (20)
  • New look (15)
  • Thick hair (10)
  • Touch ups (8)
    • Commitment To Color:
    • Permanent (37)
    • Reviewer Profile:
    • Beauty conscious (16), Product junkie (13), Survivalist / minimalist (8)

Reviewed by 45 customers

Displaying reviews 1-10

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5.0

Yes

By Hellen

from Sacramento

Verified Buyer

Pros

  • Easy To Use
  • Gentle

Cons

    Best Uses

      Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

      Greate

      • Commitment To Color:
      • Permanent

      (1 of 1 customers found this review helpful)

       
      4.0

      Doesn't show up as the color on the box

      By Emily

      from Massachusetts

      Pros

      • Easy To Use
      • Gentle
      • Hair feels healthy still

      Cons

      • Color Misrepresented

      Best Uses

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        Even though the color light brown isn't as I thought it was, my hair is still in great condition. My hair color is dirty blond on the roots and wanted to cover it up to match the rest of my hair which is brown. Once my hair dried down I noticed it had a redish undertone to it. Though it doesn't have a harsh chemical smell like the typical dye boxes you would get at the drugstore. Plus it didn't stain my skin!

         
        5.0

        Color stays , no fading even on white roots

        By Diane

        from Massapequa

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting

        Cons

        • No cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        Pleasantly surprised

        • Commitment To Color:
        • Permanent

        (2 of 2 customers found this review helpful)

         
        4.0

        I would buy this product again

        By stella

        from Canoga Park, Ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use

        Cons

        • Color Misrepresented

        Best Uses

        • Graying Hair

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        Doesn't have a strong smell, love that. the color was a little brighter than expected but not to bad I would say go a shade darker than you want. they need more color variety.

        • Commitment To Color:
        • Permanent
         
        5.0

        Yes

        By Amgp

        from Bronx

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look
        • Versatile

        Cons

        • Doesn't Last

        Best Uses

        • Graying Hair

        Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

        Love it

        • Commitment To Color:
        • Permanent

        (0 of 1 customers found this review helpful)

         
        3.0

        Tried it, but not again

        By Pretty Lady

        from Pittsburgh

        About Me Product Junkie

        Verified Buyer

        Pros

        • Gentle
        • Great after color Conditioner

        Cons

        • Color Bleeds even after first wash

        Best Uses

          Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

          The thickness of the color cream made it difficult to even cover hair. For my hair the color turned out more red/purple, instead of an auburn color. I didn't like that the color continued to bleed from my hair after the shampooing. I liked that it has no amonia and the conditioner that comes with it is great. However I will need to find a different non-amonia brand to use.

          • Commitment To Color:
          • Demi-Permanent

          (2 of 2 customers found this review helpful)

           
          5.0

          Gets The Job Done

          By Meek

          from Los Angeles, CA

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Touch Ups

            Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

            The ends of my hair were a redish/brownish color from a previous color from two years ago.
            I wanted my hair all black again and this color did the job.

            • Commitment To Color:
            • Permanent

            (2 of 2 customers found this review helpful)

             
            4.0

            Shea Moisture goes a long way

            By Cubyefan

            from Tulsa, Ok.

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Natural Look

            Cons

            • Color Misrepresented

            Best Uses

            • Graying Hair
            • Thicker Hair

            Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

            I bought medium brown and it was much more close to other brands such as Preference or Clairole darkest brown . But easy to use and extremely plentiful. I have very thick shoulder length hair and I had a a third left.

            • Commitment To Color:
            • Permanent

            (1 of 3 customers found this review helpful)

             
            4.0

            I would buy this product again

            By KatyA

            from Gurnee, IL

            About Me Minimalist

            Verified Buyer

            Pros

            • Great Color

            Cons

            • Mixture was difficult to squeeze out of bottle
            • Too Harsh

            Best Uses

            • Graying Hair

            Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

            I liked the hair color and would use it again. I was not sure if I was supposed to use the conditioner right away. I was happy with the color but the conditioner indicated that is was a correction Masque. I wasn't trying to correct anything.

            • Commitment To Color:
            • Permanent

            (4 of 4 customers found this review helpful)

             
            5.0

            Love this color

            By Renee

            from West Virginia

            About Me Beauty Conscious

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about SheaMoisture Nourishing, Moisture-Rich, Ammonia-Free Hair Color System:

              I bought this color to cover my henna hair color which was red on the ends on black at roots. It covered it perfectly and evened out the color. My hair felt soft shiny. I will use it again.

              • Commitment To Color:
              • Permanent

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              56 Questions | 57 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this better than Madison Reed? I have to do my hair at home been using Davines a new color for many years & it's gone, last batch from Ebay made me itchy & scalp is red not the same color as it's always been & doesn't even last 3 weeks. Old products left over. I have to find something new now. I need some assistance please
                Asked on 5/30/2018 by Zizi from Floriduh

                1 answer

                • Brand Expert

                  A:

                  We recommend waiting the standard 4-8 weeks when using permanent hair color. Our Hair Color lightens up to two shades. Please match you hair color to the chart on the back of the box for the closest color results. We also recommend doing a strand test prior.

                  Answered on 6/1/2018 by Official Answer from SheaMoisture from Brand Answer
              • Q:

                Can I mix Light Auburn with Medium Blonde? Do you have any idea what color that would be if I did?
                Asked on 4/28/2018 by Phancyus from Raleigh

                1 answer

                • Brand Expert

                  A:

                  This depends on what color your hair is currently. Our Hair Color lightens up to two shades. Please match you hair color to the chart on the back of the box for the closest color results. We also recommend doing a strand test prior. Feel free to email support@sheamoisture.com for color matching and mixing advice.

                  Answered on 5/7/2018 by Official Answer from SheaMoisture from Brand Answer
              • Q:

                How long does this hair dye last?
                Asked on 4/8/2018 by Alissa from Massachusetts

                1 answer

                • Brand Expert

                  A:

                  We recommend retouching approximately every 2 months, depending on the condition of your hair.

                  Answered on 4/18/2018 by Official Answer from SheaMoisture from Brand Answer
              • Q:

                I have had allergic reactions to miss Clairol hair dye wanted to know if this is natural or have you had any complaints on reactions
                Asked on 3/13/2018 by terry from MD

                2 answers

                • Brand Expert

                  A:

                  We use natural and organic ingredients in our products.

                  Answered on 3/28/2018 by Official Answer from SheaMoisture from Brand Answer
                • Brand Expert

                  A:

                  It is made with natural, certified organic and fair trade ingredients

                  Answered on 3/16/2018 by Brand Expert from SheaMoisture
              • Q:

                Hello, has anyone used this product on relaxed hair?
                Asked on 3/12/2018 by GlamQueen from NY state of mind

                1 answer

                • Brand Expert

                  A:

                  This is for all hair textures.

                  Answered on 3/28/2018 by Official Answer from SheaMoisture from Brand Answer
              • Q:

                Is this product sold in ULTA stores
                Asked on 1/4/2018 by Gee from White Marsh, MD

                1 answer

                • Brand Expert

                  A:

                  This product is available in select Ulta stores.

                  Answered on 1/5/2018 by Brand Expert from SheaMoisture
              • Q:

                I have naturally curly dark blonde/light brown hair with salon bleach highlights growing out. Would this be a good all over color for me? And do I choose the lightest shade?
                Thanks!
                Asked on 1/3/2018 by Katie from Branson, MO

                1 answer

                • Brand Expert

                  A:

                  Our Hair Color lightens up to two shades. Please match your hair color to the chart on the back of the box for the closest color results. We also recommend doing a strand test prior.

                  Answered on 1/5/2018 by Brand Expert from SheaMoisture
              • Q:

                My hair has been bleached and toned down; can I use these colors to deposit on my hair?
                Asked on 12/4/2017 by DStar < 3 from Eastern L.I.

                1 answer

                • Brand Expert

                  A:

                  We recommend waiting the standard 4-8 weeks when using permanent hair color. Our color only lightens up to 2 shades. Everyone's hair takes color differently.

                  Answered on 12/21/2017 by Brand Expert from SheaMoisture
              • Q:

                Is this product p-pheneliadine free?
                Asked on 12/3/2017 by Mikole from TX

                1 answer

                • Brand Expert

                  A:

                  It is not.

                  Answered on 1/2/2018 by Brand Expert from SheaMoisture
              • Q:

                Does this kit come with an applicator bottle? What is included?
                Asked on 12/2/2017 by Sher from VA

                1 answer

                • Brand Expert

                  A:

                  This kit contains Shea Butter Color Creme - 2.5 fl oz/74 mL, Radiant Developer Creme - 2.5 fl oz/74 mL, Professional Latex-Free Gloves, High Porosity Moisture-Correct Masque - 2 fl oz/59 mL, a Protective Cap, and an Instructions Sheet.

                  Answered on 12/21/2017 by Brand Expert from SheaMoisture
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