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It CosmeticsNo-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

0.017 oz Item 2264021

Color:Navy

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2327 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1833)
  • Easy to apply (1764)
  • Long-lasting (1737)
  • Doesn't run (1506)
  • Bold color (1131)

Cons

  • Difficult to remove (193)
  • Difficult to apply (184)
  • Smudges or runs (153)
  • Fades throughout day (140)
  • Clumpy (64)

Best Uses

  • Everyday (1823)
  • Going out (938)
  • Thicker line (808)
  • Smoky look (577)
  • Thin defined line (530)
    • Reviewer Profile:
    • Classic style (1082), Natural style (886), Trendy style (171)
    • Was this a gift?:
    • No (6)

Reviewed by 2327 customers

Displaying reviews 1-10

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5.0

I would buy it again and again...loved it!!!

By Cate

from Santa Clarita, CA

About Me Natural Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I use it everyday for my inner top lids.

     
    5.0

    Fave waterline eyeliner

    By Becky

    from Edwardsville IL

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I have been using this for the last few years. It is the only eyeliner I use on my lower lids. It goes on easily and just like the name says, you don't have to tug to out it on.

       
      4.0

      I love this product!

      By V

      from Idaho

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I love this product! It's stays on for a good amount of time.

       
      4.0

      Smooth, but thick

      By Carmon

      from Norman, Oklahoma

      About Me Natural Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Long-Lasting

      Cons

      • Difficult to customize thickness

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      This eyeliner truly stays on all day & even has stood the test of tears. I've never had an eyeliner last the way this has. I have particularly sensitive skin, and have had no reactions to this product. My only disappointment is that the tip of the pen is slightly thicker than I prefer. Even after sharpening, it's tough to make fine lines on days I wish to wear less.

       
      4.0

      Love this!

      By Happe2beshoppin

      from Orland Park

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy Removal
      • Long-Lasting

      Cons

      • Difficult To Apply

      Best Uses

      • Everyday
      • Smoky Look
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I love this eyeliner! It stays put throughout the day. It does have a sharpener but it breaks off the eyeliner easily and will not give you a sharp tip, that's the only reason I didn't give 5 stars.

       
      5.0

      Best eyeliner ever!!!

      By Poppins

      from Las Vegas, NV

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I lo e this eyeliner. I have Plum and Slate and bith colors pop. It glides on smoothly, is easy to blend and lasts all day.

         
        4.0

        Great eyeliner!

        By Red/auburn

        from Auburn, ca

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Yep, tried them all, just like you. This is a winner! Bought one, now have three.

           
          4.0

          Pretty good

          By MarissaM272

          from Chicago

          About Me Classic Style

          Verified Reviewer

          Pros

          • Bold Color
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Smudges or Runs

          Best Uses

          • Everyday
          • Smoky Look
          • Thicker Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          This is a pretty good liner. Better than most that I've tried. It is the best at not running/smudging throughout the day, although it did still run a bit. It stays on well overall though. It's nice that you don't need to use a pencil sharpener for it but when you twist it up the pencil is thick so you might not get a thin line if that's what you're going for. Overall good liner.

           
          5.0

          I love this product!

          By No nickname

          from Pittsburg, Kansas

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I use this product every day. I never leave the house without eyeliner, and this is a great one!

             
            5.0

            I will keep buying it

            By Casual user

            from Pa

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Bad Color
            • Too dark of a green

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I really like this product but green is so dark makes it look almost black.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            49 Questions | 49 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is the black a bluish-black or a brownish-black?
              Asked on 12/20/2017 by Jamie from NY

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! No Tug Waterproof Gel Eyeliner in Black is a neutral true black. We do make No Tug Waterproof Gel Eyeliner in a Brown-Black shade and Navy if you prefer those tones! XOXO

                Answered on 12/20/2017 by Brand Expert from IT Cosmetics
            • Q:

              What color would you recommend for light brown eyes for the waterline
              Asked on 11/8/2017 by Bobbie from Oklahoma

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! You can pair any shade of your preference! Copper, Brown, Silk Taupe, and Lucky Jade are really nice pairings with brown eyes! XOXO

                Answered on 11/16/2017 by Brand Expert from IT Cosmetics
            • Q:

              Hi is the Highlight color shimmery or matte? I'm looking for a waterproof pencil to highlight my waterline.
              Asked on 8/10/2017 by CG from California

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! No Tug Eyeliner in the shade Highlight is not matte but does not contain glitter or shimmer. IT is a gorgeous sheen with champagne undertones which reflects in the light to brighten and open up the eyes! XOXO

                Answered on 8/10/2017 by Brand Expert from IT Cosmetics
            • Q:

              If I use on upper waterline only, will it transfer to bottom waterline when I blink?
              Asked on 7/23/2017 by Marge from Florida

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! No Tug Eyeliner features a waterproof gel formula, so you can wear IT all day with confidence knowing IT will not transfer. For further assurance, be sure to set your concealer around your eyes lightly with powder! XOXO

                Answered on 7/24/2017 by Brand Expert from IT Cosmetics
            • Q:

              I have 4 different shades in this liner and love the colors but when I apply it "skips" across my eyelid. I have used an eyeliner brush to fill in the gaps but then it looks messy. Am I applying incorrectly or has the liner dried out?
              Asked on 7/23/2017 by maemae from richland, ms

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! When applying No Tug Eyeliner across the top eyelid, we recommend using short strokes to create a smooth line. You can also use the sharpener located at the end of the pencil to create a sharp point for easy application. This product is meant to be smudged out, not necessarily a sharp eyeliner look. We hope these tips are helpful! XOXO

                Answered on 7/24/2017 by Brand Expert from IT Cosmetics
            • Q:

              I see that you have a highlighter pencil. How and why would use this kind of eyeliner pencil?
              Asked on 7/21/2017 by all about the eyes from Iowa

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! No Tug in the shade Highlight can be used on the lower waterline to help open up the eyes and make them appear bigger. IT will brighten and awaken the eyes for a gorgeous look! You can also use it in the inner corner of the eye to attract light! XOXO

                Answered on 7/21/2017 by Brand Expert from IT Cosmetics
            • Q:

              Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
              Asked on 6/19/2017 by ALR from undisclosed

              1 answer

              • Brand Expert

                A:

                Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                Answered on 6/21/2017 by Brand Expert from IT Cosmetics
            • Q:

              Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
              Asked on 6/6/2017 by Fussy from Sarnia Ontario

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                Answered on 6/7/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is this a pencil or twist liner?
              Asked on 5/24/2017 by Shimmy from North Augusta, SC

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                Answered on 5/24/2017 by Brand Expert from IT Cosmetics
            • Q:

              I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
              Asked on 5/8/2017 by Lashless from RI

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                Answered on 5/10/2017 by Brand Expert from IT Cosmetics
            Displaying questions 1-10Previous | Next »

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