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It CosmeticsNo-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

0.017 oz Item 2264016

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Color:Black

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FREE mini Superhero Mascara with any $35 IT Cosmetics purchase (offer valid 1/7/18-1/27/18 or while supplies last)

FREE mini Superhero Mascara w/any $35 IT Cosmetics purchase

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2319 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1828)
  • Easy to apply (1759)
  • Long-lasting (1729)
  • Doesn't run (1500)
  • Bold color (1125)

Cons

  • Difficult to remove (192)
  • Difficult to apply (183)
  • Smudges or runs (152)
  • Fades throughout day (140)
  • Clumpy (64)

Best Uses

  • Everyday (1815)
  • Going out (933)
  • Thicker line (803)
  • Smoky look (571)
  • Thin defined line (529)
    • Reviewer Profile:
    • Classic style (1077), Natural style (884), Trendy style (170)
    • Was this a gift?:
    • No (6)

Reviewed by 2319 customers

Displaying reviews 1-10

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5.0

I love this product!

By No nickname

from Pittsburg, Kansas

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I use this product every day. I never leave the house without eyeliner, and this is a great one!

     
    5.0

    I will keep buying it

    By Casual user

    from Pa

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Bad Color
    • Too dark of a green

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I really like this product but green is so dark makes it look almost black.

     
    5.0

    The Only Liner I will Buy For My Waterline

    By Judesters

    from Michigan

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting
    • Stays when applied to inside of eye

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      All the other pencil or gel types I put on my waterline, on the inside of the bottom of my eye just water off within the hour. This one stays for a few.

       
      5.0

      I love this product

      By quiltingqueen

      from mississippi

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I use this product daily

         
        5.0

        My go to eyeliner

        By Butterfly26

        from Woodland Hills CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Easy To Apply
        • Glides On Smoothly

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Looks great and doesn't look too bold or unnatural

           
          5.0

          Best Eyeliner

          By HollysMom

          from New Jersey

          About Me Natural Style

          Pros

          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Love this! It was given to me as a gift. It is my favorite eyeliner. It goes on smoothly and doesn't run. I would recommend this product!

             
            5.0

            Love it won't use any other kind again

            By Bj

            from Indianapolis indiana

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Love it easy to use goes on smoothly no more sharpening and breaking makes the perfect thickness of line.

               
              5.0

              My all time favorite

              By Sam

              from Dallas Texas

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Smoky Look

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                I can't imagine I will go out without this

                 
                5.0

                Best eyeliner I have ever used!

                By Sara

                from Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I love this eyeliner and have zero bad things to say about it. This is the only one I will ever use!

                   
                  3.0

                  stays on well, a little to thick for my liking!

                  By Peggy Lou

                  from La Crosse WI

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Goes on smoothly but a little to thick of a line for my older eyelids.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    49 Questions | 49 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is the black a bluish-black or a brownish-black?
                      Asked on 12/20/2017 by Jamie from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No Tug Waterproof Gel Eyeliner in Black is a neutral true black. We do make No Tug Waterproof Gel Eyeliner in a Brown-Black shade and Navy if you prefer those tones! XOXO

                        Answered on 12/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color would you recommend for light brown eyes for the waterline
                      Asked on 11/8/2017 by Bobbie from Oklahoma

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You can pair any shade of your preference! Copper, Brown, Silk Taupe, and Lucky Jade are really nice pairings with brown eyes! XOXO

                        Answered on 11/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi is the Highlight color shimmery or matte? I'm looking for a waterproof pencil to highlight my waterline.
                      Asked on 8/10/2017 by CG from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug Eyeliner in the shade Highlight is not matte but does not contain glitter or shimmer. IT is a gorgeous sheen with champagne undertones which reflects in the light to brighten and open up the eyes! XOXO

                        Answered on 8/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      If I use on upper waterline only, will it transfer to bottom waterline when I blink?
                      Asked on 7/23/2017 by Marge from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! No Tug Eyeliner features a waterproof gel formula, so you can wear IT all day with confidence knowing IT will not transfer. For further assurance, be sure to set your concealer around your eyes lightly with powder! XOXO

                        Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have 4 different shades in this liner and love the colors but when I apply it "skips" across my eyelid. I have used an eyeliner brush to fill in the gaps but then it looks messy. Am I applying incorrectly or has the liner dried out?
                      Asked on 7/23/2017 by maemae from richland, ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! When applying No Tug Eyeliner across the top eyelid, we recommend using short strokes to create a smooth line. You can also use the sharpener located at the end of the pencil to create a sharp point for easy application. This product is meant to be smudged out, not necessarily a sharp eyeliner look. We hope these tips are helpful! XOXO

                        Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I see that you have a highlighter pencil. How and why would use this kind of eyeliner pencil?
                      Asked on 7/21/2017 by all about the eyes from Iowa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug in the shade Highlight can be used on the lower waterline to help open up the eyes and make them appear bigger. IT will brighten and awaken the eyes for a gorgeous look! You can also use it in the inner corner of the eye to attract light! XOXO

                        Answered on 7/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                      Asked on 6/19/2017 by ALR from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                      Asked on 6/6/2017 by Fussy from Sarnia Ontario

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                        Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this a pencil or twist liner?
                      Asked on 5/24/2017 by Shimmy from North Augusta, SC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                        Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                      Asked on 5/8/2017 by Lashless from RI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
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