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No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

(2476) REVIEWS (52) Q&A ASK A QUESTION

0.017 oz Item 2264016

Color:Black

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Pairs perfectly with IT Brushes for ULTA Love Beauty Fully Eye Smudger Brush #221.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2476 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1951)
  • Easy to apply (1883)
  • Long-lasting (1849)
  • Doesn't run (1599)
  • Bold color (1201)

Cons

  • Difficult to remove (199)
  • Difficult to apply (196)
  • Smudges or runs (169)
  • Fades throughout day (158)
  • Clumpy (67)

Best Uses

  • Everyday (1944)
  • Going out (995)
  • Thicker line (860)
  • Smoky look (621)
  • Thin defined line (570)
    • Reviewer Profile:
    • Classic style (1146), Natural style (945), Trendy style (178)
    • Was this a gift?:
    • No (6)

Reviewed by 2476 customers

Displaying reviews 1-10

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3.0

Not too sure.

By Laura

from Portland, TX

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday
  • Going Out
  • Thicker Line

Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

This product is used to line all of upper lid, and just the end of the lower lid at the outer corner where upper & lower meet.

 
5.0

This is BY FAR the BEST eyeliner I have ever used!

By Dani

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I tried to find one that cost less, but they are all lesser quality. This is WORTH the price.

     
    5.0

    I love this eyeliner, just glides on and stays on. LOVE IT!!

    By ZuZu

    from Alice, Texas

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I use this eye liner daily. I absolutely love it.

       
      5.0

      I will continue buying this liner!

      By Kay8692

      from Gadsden,Al

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I've been looking for an eyeliner that actually does what it says! It's Perfect!

         
        5.0

        Great pencil.

        By Grandma

        from San Marcos,Tx.

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Love this pencil. Stays on a long time and truly glides with no pulling.

           
          5.0

          Best eyeliner ever!

          By Chi girl

          from Los Angels

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Smoky Look

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I have used so many different eyeliners and this has been my go to for 4 years! Love IT cosmetics!

             
            5.0

            Love this product!

            By Mare

            from Edison

            About Me Classic Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Live this gel pencil!

              (0 of 1 customers found this review helpful)

               
              2.0

              I didn't like this eyeliner.

              By grmap

              from colorado

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Clumpy
                • Smudges or Runs

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I rarely give bad reviews, but I had to share that I paid a lot more for this eyeliner and it works no better, and, actually worse, than some of my "cheap" brands. It clumps and didn't stay on like it says it will. I won't buy again.

                   
                  5.0

                  Fantastic, no racoon eyes

                  By itz goof

                  from Colorado Springs

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Smoky Look
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Will never use another brand of eyeliner

                     
                    3.0

                    no

                    By amy

                    from manahawkin,NJ

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly

                    Cons

                    • Fades Throughout Day
                    • Smudges or Runs

                    Best Uses

                    • Everyday
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    I like it products but was not as happy with eye liners it runs and smuges to easy for longlasting also pricy for how it wears

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    52 Questions | 52 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does this product do well with sensitive eyes?
                      Asked on 3/25/2018 by Kim from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out to us! No Tug Waterproof Gel Eyeliner is made for sensitive eyes. IT glides on easy as it has a creamy gel formula and lasts all day until you take IT off! XOXO

                        Answered on 3/30/2018 by Official Answer from It Cosmetics from Brand Answer
                    • Q:

                      Is it retractable or do you need to sharpen?
                      Asked on 3/3/2018 by Kimberly from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No Tug Waterproof Gel Eyeliner is retractable. IT twists up to dispense more product, so you don't need to sharpen IT! XOXO

                        Answered on 3/6/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      I love the eyeliner but haven't found a good remover for it. The eyeliner removers I've tried aren't easily effective. Is there a recommendation for remover?
                      Asked on 2/12/2018 by RE from undisclosed

                      1 answer

                    • Q:

                      Is the black a bluish-black or a brownish-black?
                      Asked on 12/20/2017 by Jamie from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No Tug Waterproof Gel Eyeliner in Black is a neutral true black. We do make No Tug Waterproof Gel Eyeliner in a Brown-Black shade and Navy if you prefer those tones! XOXO

                        Answered on 12/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color would you recommend for light brown eyes for the waterline
                      Asked on 11/8/2017 by Bobbie from Oklahoma

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You can pair any shade of your preference! Copper, Brown, Silk Taupe, and Lucky Jade are really nice pairings with brown eyes! XOXO

                        Answered on 11/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi is the Highlight color shimmery or matte? I'm looking for a waterproof pencil to highlight my waterline.
                      Asked on 8/10/2017 by CG from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug Eyeliner in the shade Highlight is not matte but does not contain glitter or shimmer. IT is a gorgeous sheen with champagne undertones which reflects in the light to brighten and open up the eyes! XOXO

                        Answered on 8/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      If I use on upper waterline only, will it transfer to bottom waterline when I blink?
                      Asked on 7/23/2017 by Marge from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! No Tug Eyeliner features a waterproof gel formula, so you can wear IT all day with confidence knowing IT will not transfer. For further assurance, be sure to set your concealer around your eyes lightly with powder! XOXO

                        Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have 4 different shades in this liner and love the colors but when I apply it "skips" across my eyelid. I have used an eyeliner brush to fill in the gaps but then it looks messy. Am I applying incorrectly or has the liner dried out?
                      Asked on 7/23/2017 by maemae from richland, ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! When applying No Tug Eyeliner across the top eyelid, we recommend using short strokes to create a smooth line. You can also use the sharpener located at the end of the pencil to create a sharp point for easy application. This product is meant to be smudged out, not necessarily a sharp eyeliner look. We hope these tips are helpful! XOXO

                        Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I see that you have a highlighter pencil. How and why would use this kind of eyeliner pencil?
                      Asked on 7/21/2017 by all about the eyes from Iowa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug in the shade Highlight can be used on the lower waterline to help open up the eyes and make them appear bigger. IT will brighten and awaken the eyes for a gorgeous look! You can also use it in the inner corner of the eye to attract light! XOXO

                        Answered on 7/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                      Asked on 6/19/2017 by ALR from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
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