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It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

1.0 oz Item 2264079

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 659 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (556)
  • Smooth (495)
  • Lightweight (494)
  • Blends well (280)
  • Long lasting (273)

Cons

  • Doesn't work (30)
  • Doesn't stay on (9)
  • Heavy (9)
  • Irritates skin (9)
  • Causes breakouts (8)

Best Uses

  • Everyday (440)
  • All skin types (312)
  • Sensitive skin (209)
  • Going out (119)
  • Travel (102)
    • Reviewer Profile:
    • Natural style (293), Classic style (264), Trendy style (43)

Reviewed by 659 customers

Displaying reviews 1-10

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2.0

Not for me

By Jmiow

from Iowa

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Smooth

Cons

  • Doesn't Stay On
  • Ineffective

Best Uses

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    This didn't work well for me. My make up seemed to sit on top of this primer. So much so that if I touched my finger to my face it would remove the make up in that spot The primer felt really well going on in the makeup looks nice over it as long as I didn't touch my face. Ended up returning it for Too faced hangover primer

    (4 of 5 customers found this review helpful)

     
    5.0

    Love, love, love!

    By BuzzKinch

    from Huntsville, AL

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    I purchased this as a half off Platinum Perk. I absolutely love the consistency of this serum. It's creamy-ish, like between a lotion and oil. I have normal to dry skin and it makes my skin feel so soft and smooth. On light makeup days I'm even able to use as a primer. Will be buying again in a couple weeks during the beauty steals just to have for when I run out of this one.

    (4 of 4 customers found this review helpful)

     
    5.0

    Love this product

    By Lo

    from Palm desert ca

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      I love this product! Really helps smooth the texture of my skin and keeps my face balanced and hydrated. I used it as an everyday moisturizer and a primer for under my make up.

      (4 of 4 customers found this review helpful)

       
      5.0

      Will definitely buy again

      By Glam Girl

      from North Carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin
        • Travel

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Love this product. Use as a primer, but it's also a skin serum. I love the two combined, also, feels good on my skin and it seems to be firmer.

        (8 of 8 customers found this review helpful)

         
        5.0

        Loooving it!

        By Smangeline

        from Sacramento, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          I use this day and night. During the winter I get all kinds of dry, and this with the confidence in a cream, was reccomended to me and it holds my makeup well during the day and it feels lovely and smooth when I use it as a serum at night. I use this with my other skin care regimen and it works really well all together. It is a little pricey, but a little bit goes a long way. I have noticed that my skin feels smoother and it doesn't irritate my super sensitive skin.

          (6 of 6 customers found this review helpful)

           
          5.0

          Love it

          By Jen

          from Wausaukee, WI

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I am struggling with aging skin and makeup lasting... this helps a lot.

            (5 of 6 customers found this review helpful)

             
            5.0

            Light & Fresh

            By Lora

            from Southport, NC

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight

            Cons

            • No SPF

            Best Uses

            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I use this moisturizer day & night! I love how lightweight it is and love the refreshing fragrance.

            (7 of 8 customers found this review helpful)

             
            5.0

            Buy me!!

            By Makeup obsessed but timid.

            from Amarillo, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              I bought this and the 50+ serum because I couldn't decide which would be best. Their descriptions left me a little confused. I wanted something to wear under all of my makeup and concealer that would even out some of my imperfections, but not leave me greasy at the end of the day. I like the 50+ slightly better, just because it is tinted. This product does not add a layer to your over all makeup. Doesn't leave you greasy at all.

              (2 of 3 customers found this review helpful)

               
              5.0

              Helps foundation go on smoothly

              By DebTheSurvivor

              from Goose Creek, SC

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                This was recommended to use with my foundation and it works great!

                (3 of 4 customers found this review helpful)

                 
                4.0

                Nice product but expensive for only 1 oz.

                By Ellie

                from Cypress, TX

                About Me Natural Style

                Verified Reviewer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Lightweight
                • Natural Looking
                • Noncomedogenic
                • Smooth

                Cons

                • Expensive

                Best Uses

                • All Skin Types
                • Day and Night Cream
                • Everyday
                • Going Out
                • Sensitive Skin
                • Travel

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                I love IT products but they are extremely pricey. Would love to see a larger sized bottle at this price point or a reduction in cost. Will not likely repurchase.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                99 Questions | 100 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I already use Bye Bye Lines serum, then confidence in a cream for my face, followed by the eye cream. Would I put this primer on after or use it in place of the other products?
                  Asked on 1/18/2018 by Hope from Oak Harbor, WA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! With using No. 50 Primer with your existing products, you can apply IT over top of the other products you are using, right before you start applying your makeup. We hope this helps! XOXO

                    Answered on 1/18/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Is the No. 50 primer silicon or water based?
                  Asked on 1/11/2018 by hs5587 from Minnesota, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No. 50 is water based, but does contain silicone as an ingredient. The ingredients are listed in order of how much of it they contain. You can check out the ingredients for this product on this product page! XOXO

                    Answered on 1/17/2018 by Brand Expert from IT Cosmetics
                • Q:

                  oatmeal has gluten in it. If I am celiac will I have a reaction when I use this? Is it certified gluten free? Thank you.
                  Asked on 1/7/2018 by Joan from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Our products are not tested for gluten content at this time and are made in facilities where gluten is contained. We do advise consulting with your doctor before use of IT with any further concerns. XOXO

                    Answered on 1/11/2018 by Brand Expert from IT Cosmetics
                • Q:

                  What is the main difference and effects between using Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum and No. 50 Serum? I currently use Feel the Moment and I'm curious if I should switch it up. Thanks!
                  Asked on 1/4/2018 by amber from OR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Feel the Moment is a true hydrating serum used to intensely nourish and repair dry, dehydrated skin. IT has a slick consistency and can be used morning or night, applied directly to the skin to absorb instantly to heal from the inside, out. No. 50 Primer is a skin loving primer applied before makeup to blur the appearance of pores and skim imperfections, prep for makeup, and smooth the appearance of skin texture. You can use both products as part of your routine or use them individually if you prefer! XOXO

                    Answered on 1/4/2018 by Brand Expert from IT Cosmetics
                • Q:

                  I have rosacea and when I use confidence in a cream my skin feels good but I noticed that my face gets a red flush like it's being irritated I was wondering if it was still safe for me to use
                  Asked on 12/24/2017 by lin at 59 from NJ

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. If you find that your products are making you red, we would recommend discontinuing use and consulting your physician. We hope this helps! XOXO

                    Answered on 12/29/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Can I use this with Ratin A ?
                  Asked on 12/5/2017 by Jan from Estero Fla

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No. 50 Primer can be easily added to your current skincare routine. We do advise consulting with your physician or dermatologist who can best determine if it is the best fit with your current products. XOXO

                    Answered on 12/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does the product have a fragrance? Many people like myself are highly sensitive to fragrances.
                  Asked on 11/24/2017 by TheQ from undisclosed

                  2 answers

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No. 50 Primer does not contain added fragrance, however IT does contain essential oils that have a citrus scent to them by nature. We can assure you it is made with skin loving ingredients! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No. 50 Primer does not contain added fragrance, however IT does contain essential oils that have a citrus scent to them by nature. We can assure you it is made with skin loving ingredients! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this the best primer to use underneath the IT Cosmetics Celebration Foundation SPF 50? I'm finding that some primers have too much 'slip' for the powder foundation, and it settles into creases.
                  Asked on 11/12/2017 by Eve from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No. 50 Primer is a great product to prime the skin. While it offers hydration, it is not slippery or slick underneath makeup. IT works to blur the appearance of pores, smooth the look of skin texture, and prep the skin for makeup. We hope you try IT out! XOXO

                    Answered on 11/13/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have very oily skin during the day and am worried about this product clogging my pores while using foundation on top of it. Would it be beneficial for me to wear this at night instead? Or would that be pointless?
                  Asked on 8/31/2017 by Chels from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! We recommend applying No. 50 Primer during the day to prep for makeup, to smooth the appearance of skin texture, and hydrate the skin. While you can wear it at nighttime, it can be not as useful as it's effectiveness for wear during the day. XOXO

                    Answered on 9/8/2017 by Brand Expert from IT Cosmetics
                • Q:

                  do you apply the serum before applying sunscreen
                  Asked on 8/6/2017 by Katherine from WA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! We recommend applying your SPF sunscreen first, then applying No. 50 Primer. This will assure your skin is directly protected from the sun! XOXO

                    Answered on 8/8/2017 by Brand Expert from IT Cosmetics
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