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It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

1.0 oz Item 2264079

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 696 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (586)
  • Lightweight (524)
  • Smooth (522)
  • Blends well (297)
  • Long lasting (291)

Cons

  • Doesn't work (31)
  • Doesn't stay on (9)
  • Heavy (9)
  • Irritates skin (9)
  • Causes breakouts (8)

Best Uses

  • Everyday (467)
  • All skin types (333)
  • Sensitive skin (221)
  • Going out (128)
  • Travel (108)
    • Reviewer Profile:
    • Natural style (308), Classic style (278), Trendy style (47)

Reviewed by 696 customers

Displaying reviews 1-10

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3.0

Moisturizing primer but makes me very shiny.

By Window

from Illinois

About Me Natural Style

Pros

  • Easy To Apply
  • Lightweight
  • Smooth

Cons

  • Skin looks shiny

Best Uses

  • Everyday

Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

I bought this when it was on sale, I've never tried this type of face primer before. A little goes a long way, one pump is enough for my whole face. It makes my skin feel very moisturized and smooth after application but after about 3 hours, my face gets very shiny/greasy. I did not have this issue before using this product. I can only image it becoming much worse when summer finally arrives. I really liked the idea of having all the anti-aging benefits but I will not repurchase this item.

 
5.0

Overall a nice serum!

By Lisa P

from Orlando FL

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    You can definitely feel the smoothness all day long. Leaves a very natural "fresh" look to my skin. I would by this product again. Only been using for 2 weeks but my skin/face appears rested.

     
    5.0

    A must buy!

    By Jenny the mom

    from Oriental, NC

    Pros

    • Easy To Apply
    • Lightweight

    Cons

      Best Uses

      • All Skin Types

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      So silky smooth and a wonderful scent. Just reordered for a gift!

       
      4.0

      I would buy this product again.

      By Mandy

      from Mexico Mo

      About Me Natural Style

      Verified Buyer

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      Love it! Smells great too!

       
      5.0

      Love this!

      By Heather

      from Bartlett, IL

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Lightweight
      • Smooth

      Cons

        Best Uses

        • All Skin Types

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        This is so good!! Smells amazing and goes on so easy on skin

        (2 of 2 customers found this review helpful)

         
        5.0

        A MUST For Anti-Aging!

        By Mary

        from Morristown, NJ

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Effective
        • Lightweight
        • Long Lasting
        • Smells great
        • Smooth

        Cons

          Best Uses

          • Age Prevention

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          I first received this serum as a sample with an Ulta online order. At the time, my skin was parched, red and almost raw from a bad drugstore brand moisturizer that I had tried out, and needless to say it has failed me miserably. I gave this a try at night to see if it would help, as I was so desperate to get my skin back. The first thing I loved about the product was the scent - it is very clean and almost citrusy smelling, but not overpowering at all. I immediately loved how easy it was to apply (a little goes a long way!), how smooth it was, and how my skin just soaked it up so quickly. The next morning, I woke up to my skin totally moisturized and 90% back to normal. I used the rest of the sample in the morning and sure enough, my skin felt totally better. I ran out to buy the full sized product, as I have been looking for the perfect serum to add to my daily/nightly routine. I am noticing wrinkles beginning to form in my laugh line, eye and forehead area so I was hoping this could help. So far, I have been very impressed! I use this everyday (AM & PM), and my skin feels much smoother, hydrated and plump. I would definitely recommend this to anyone in their mid or late 20s to add to their regimen to prevent signs of aging! You will not be disappointed.

           
          5.0

          Love this product!

          By JTru

          from Broomfield co

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I have used this product for a few years now and love it. Not only as a moisturizer and a primer, but works for anti aging as well. Light and easy to blend.

             
            5.0

            I would buy this again and again

            By Gina

            from RSM

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              Oh my gosh! This is absolutely amazing. You will notice instant smoothness and flawless look.
              My skin looks so radiant. Love love love it!!

               
              5.0

              Love it!

              By DollyB

              from Waukesha

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Take-off
              • Lightweight
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Sensitive Skin

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                Feels silky smooth. Love using it.

                 
                5.0

                It's Anti-Aging Primer

                By T

                from Mo

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  Use after moisterizer before makeup. Blends nicely with my "IT" foundation.
                  ....

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  103 Questions | 104 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I am looking for a product to help minimize large pores. Would this product work well or would the oil-free poreless skin-perfecting serum primer work best? I'd like to purchase and don't see the poreless available in-store, will order if necessary.
                    Asked on 2/8/2018 by Mom of Six from Greenville, NC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! No. 50 Primer is formulated to prep for skin for makeup while diffusing the appearance of visible pores, without settling into lines and wrinkles. We hope you give IT a try! XOXO

                      Answered on 2/20/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    does the it 50 serum function as your only primer before putting on your makeup? I am confused and trying to identify if this is a primer that functions as the layer you apply before your powder foundation with no other primer needed?
                    Asked on 1/27/2018 by lakek9 from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! You can use No. 50 Primer as your only primer before applying your makeup. This primer is formulated to hydrate the skin and blur the appearance of pores and skin imperfections. Primer is not necessary, however IT is all based on your skin's needs and personal preference! XOXO

                      Answered on 1/29/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I have fine lines and wrinkles around my eyes. Should this product be worn around eyes, or will it make them stand out more?
                    Asked on 1/22/2018 by Aging gracefully from Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! No. 50 Primer is meant to be worn all-over the face, not directly around the eye area. We do recommend using Confidence in an Eye Cream on the eye area to help reduce the appearance of fine lines and wrinkles and hydrate the sensitive skin in this area as well. XOXO

                      Answered on 1/29/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I'm confused. I've used IT CC and now Confidence in a Compact. If they have all these beauty needs in the one product, do I need the Anti Aging Primer?
                    Asked on 1/21/2018 by Defiant Nana from South Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! While many of our products do offer multiple skin benefits in one, choosing the right products for you is very personal and is based on your skin and preference. CC+ Cream does contain a pore-minimizing primer, however if you find your skin needs a boost of priming power, use an additional primer before applying CC+ Cream. We hope this helps! XOXO

                      Answered on 1/23/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I already use Bye Bye Lines serum, then confidence in a cream for my face, followed by the eye cream. Would I put this primer on after or use it in place of the other products?
                    Asked on 1/18/2018 by Hope from Oak Harbor, WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! With using No. 50 Primer with your existing products, you can apply IT over top of the other products you are using, right before you start applying your makeup. We hope this helps! XOXO

                      Answered on 1/18/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the No. 50 primer silicon or water based?
                    Asked on 1/11/2018 by hs5587 from Minnesota, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! No. 50 is water based, but does contain silicone as an ingredient. The ingredients are listed in order of how much of it they contain. You can check out the ingredients for this product on this product page! XOXO

                      Answered on 1/17/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    oatmeal has gluten in it. If I am celiac will I have a reaction when I use this? Is it certified gluten free? Thank you.
                    Asked on 1/7/2018 by Joan from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Our products are not tested for gluten content at this time and are made in facilities where gluten is contained. We do advise consulting with your doctor before use of IT with any further concerns. XOXO

                      Answered on 1/11/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    What is the main difference and effects between using Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum and No. 50 Serum? I currently use Feel the Moment and I'm curious if I should switch it up. Thanks!
                    Asked on 1/4/2018 by amber from OR

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Feel the Moment is a true hydrating serum used to intensely nourish and repair dry, dehydrated skin. IT has a slick consistency and can be used morning or night, applied directly to the skin to absorb instantly to heal from the inside, out. No. 50 Primer is a skin loving primer applied before makeup to blur the appearance of pores and skim imperfections, prep for makeup, and smooth the appearance of skin texture. You can use both products as part of your routine or use them individually if you prefer! XOXO

                      Answered on 1/4/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    I have rosacea and when I use confidence in a cream my skin feels good but I noticed that my face gets a red flush like it's being irritated I was wondering if it was still safe for me to use
                    Asked on 12/24/2017 by lin at 59 from NJ

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. If you find that your products are making you red, we would recommend discontinuing use and consulting your physician. We hope this helps! XOXO

                      Answered on 12/29/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Can I use this with Ratin A ?
                    Asked on 12/5/2017 by Jan from Estero Fla

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! No. 50 Primer can be easily added to your current skincare routine. We do advise consulting with your physician or dermatologist who can best determine if it is the best fit with your current products. XOXO

                      Answered on 12/7/2017 by Brand Expert from IT Cosmetics
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