Rated 4.49 out of 5 stars
Most Helpful Positive Review AMAZING but not for everyone
This is a great primer if you're like me, and wanted something natural-based, with more of a soft finish instead of a "plastic" finish. My foundation personally goes on smoother with this base than other bases, but that may not be true for everyone since we all have different types of foundations that we use. If you are a huge fan of the Smashbox primer, than this may not provide quite as smooth of a base as you are used to; if you have aged/mature skin (over 45), then this may not be as effective of a product to use alone under makeup, and might would work better as a moisturizer under a stronger primer.
For me personally, I LOVE it!!!! I did sample it first, which I would always recommend with ANY primer to make sure that it works well with YOUR foundation of choice :)
Most Helpful Critical Review Not great for oily or acne-prone skin.
I was looking around Ulta for a primer and the sales associate pretty much pushed this one on me. She must work for the company, because she only showed me this primer in the entire store and when I asked if it had silicone in it she said no. She then applied it to my face. It felt to dewy and did not sink in, so I felt that any makeup I put on after would just wipe off. I bought it just to try it, but when I got home and did some more research I found that it does contain silicone, so I returned it. I wasn't thrilled with how it felt on my face either. This wasn't for me.
Reviewed by 850 customers Yes
Ptope from Cols ohio
Just bought this to try it out I am very pleased with results
Jenny from Augusta, GA
I know it's pricey, but it's with it. I've tested many different primers. From cheap to expensive. Overall, i love the way this one feels. Smooth and lightweight, it keeps my makeup in place all day. I live in the Southeast, so we get hot and humid most of the time. Plus, i work in a manufacturing plant, and with the virus going around, we have to wear masks. So for me I'm sweating almost nonstop during the day.
I would recommend and buy this product again.
Monica from Canton, MI
Like all IT products this is definitely a great choice for a primer.
Yes! Totally but it again
Jackiethebiker from Dallas
I was skeptical at first, then after few days I noticed a changed — my pores minimize and the texture of my make up (Born this way) adjust to it beautifully. Just love it's my best companion.
Amanda the Anti-Aging Cautious from Connecticutt
I was blown away by this product and was actually recommended to buy it from an Ulta associate. I stopped wearing foundations because it was making my skin crease in areas that I never thought were a problem. This serum completely transformed the way my makeup look on my face. NO MORE fine lines or wrinkles. Even covered my poor! The best part about this primer is that it is HYDRATING. Not oily or sticky at all. Highly recommend. Only downside is that I go through it quickly and wish it came in a bigger size!
Smells wonderful. BUT...
Kat from Wisconsin
Very greasy and made my skin break out. I was very sad because I dont usually ever break out. But I will give to a friend and see if it works better with her skin.
I haven't used a primer before
Deb from Olathe, Kansas
When I started using makeup, there wasn't any primers, just moisturizer and foundation. My daughter convinced me to try a primer as I have been very hesitant. I do like this , and I don't have to use a lot of product and I can use this under my eye so that nothing settles into my fine lines. I will purchase again , so if you are hesitant like I was , this is a good one to try and it's Cruelty free so win win
I love it!
unknown from St Louis
I use at night for best results.
Face instantly feels good
FLgirl from Palm Beach, FL
I tried this for the first time because it was offered during a special for 1/2 off. I really like how it makes my face feel. I would buy this again.
I will never not use this
Marci from Michigan
I didn't know what I was missing. Before using this I felt like my makeup was just sitting on top of my skin and not blending. This makes everything smooth
I won't buy again
Mimi from Atlanta ga
I used the product as directed over moisturizer. I didn't see how that was going to be effective but I tried it. It seems like a waste b/c my other moisturizer was thicker so I don't see how this product would be useful this way. When I used it by itself I had to use a lot of product I've used it for 4 days and have used half a bottle already. I had some dry spots on my cheek and needed to use a lot. However, I used this at night so it can soak in my skin and my skin felt great in the morning. It's just not worth the money for how much I have to use. Luckily, I bought at half off but I won't buy again at half off either.
Broke me out
EmilyK from Kentucky
Got this on sale because I did not want to pay full price for that tiny bottle. Unfortunately it broke me out while making my skin itchy and I probably won't be able to pinpoint exactly which ingredient did. Thankful for the return policy.
This is by far my FAVORITE!
ND Proud from Faro, ND
Best product ever. Does exactly what it says it will. I tried going w/cheaper products but nothing works better than this
wasn't what I expected
punkin7838 from Pennsylvania
I thought this would provide more blurring of fine lines and wrinkles, so I am disappointed. However, it does provide a nice, light base to apply make up.
Super softening, great conditioning
Pearl3259 from Green Bay, WI
Great daily serum primer that didn't cause any irritation and provided an even foundation for my foundation! I'd rate it a 5 if it had some sun protection in it. I originally thought by the "50" on the label meant SPF.
Not For Oily Skin
MrsJames99 from Gulf Coast
I'm almost 40 but have pretty great skin with minimal wrinkles and blemishes. I do however have oily skin but have recently started using a product with retinol that leaves my skin more dry than I'm used to. With that being said I needed a new primer. I waited and got this one on sale and boy was I disappointed. The first couple of days I tried it I looked like I had been standing over the crawfish pot all day! Decided to try it without using moisturizer and that helped a little but not much. I'm a week in and I'm going to have to find something else.
Allie from Houston
This is the best primer I've ever used in my life and I've tried a million. My only issue is the price AND I think I may have gotten a returned bottle because I bought it March 9th 2020 and ran out today.. April 7th. I don't even use it daily and only use one pump. That's crazy to me for the price.
Only half of the bottle was full
Regina from Virginia
I was excited to try out this serum but sadly will be returning it. The bottle is not full (a lot of the product is missing) Ulta ,make sure you check products before sending them out to your customers. Thank you .
One of these 50+ ingredients led to irritated, itchy skin
Shelby from Missouri
I was excited to try this product after seeing all the positive reviews, but it really did not agree with my sensitive, eczema-prone skin. After two uses, my skin was very itchy and irritated, even after washing it off. It took two days for my skin to recover and to stop feeling so itchy. Consider skipping this one if your skin is like mine.
Good, but buy on sale.
Sakafri from Oklahoma
Pros: this product has a wonderful silky texture that works very well as a primer under many foundations. It also doesn't take much product, because it is very slippery with silicones. It does provide moisture, as opposed to some mattifying primers, but doesn't leave you shiny or sticky.
Cons- with an ingredient list that long, none of the "good" ingredients are going to be at a high enough concentration to be beneficial to your skin. Don't look at this as skincare as much as just a primer for makeup. There's also no SPF, so make sure you wear sunscreen under or over. The number 50 could easily be mistaken as an SPF rating, but it is not.
Overall: it's entirely overpriced for a primer with no real skincare benefit, but it's discounted often enough to make it worth grabbing during a sale. I wouldn't pay full price, unless you just love it and really want to.
Stellar Primer for your Thirties Onward!
LuxeLifeOfLisa from Ohio
Started using this at 35 and always grab it whenever it's on sale. It's wonderful at blurring and filling in soft lines/wrinkles. Has the same texture and slip as Hourglass Mineral Veil Primer, same results, added SPF that doesn't break you out. Sometimes I can get away with just wearing it alone with a dash of setting powder, concealer, mascara, lip balm/gloss.
Snail slime on ma face
Allison from Delaware
I really wanted to try this but why the heck do the have to put Caviar Extract and Snail Secretion Filtrate in it? Am I the only one appalled by this? I don't care if it's hydrating or not. There's other hydrating products out there. I dont want slime on my face and i'm concerned about how the slime is obtained. Is this product really cruelty free like it claims?
Love IT Products
Return Shopper from Wisconsin
I have been using this for a long time. Love how it makes my face feel.
GoddessSusan from Oregon
The primer leaves my skin so smooth and soft. I have normal skin. I have a few pores on my forehead and using this product along with other It Cosmetics skincare products I don't see my pores and my skin is so radiant. I use a tinted moisturizer as my foundation and the texture combined with all I use is a perfect fit for me. If you are on the fence about this product or other It Cosmetic skincare products, just buy it and see if it works out for you. I am getting away of reading reviews because I don't want to be persuaded by others experience I may not have.
DrJ from Tampa
It's a great product. My skin and make up finish looked better immediately. I am in the post 60 stage now so make-up is sitting differently on my skin. I was previously oily and live in a sub-tropic humid climate which limits choices when good coverage is needed. I used this as a base and then spot applied long lasting liquid foundation as concealer with an all over face compact mineral powder (Pur) to even skin tone. Works.