Rated 3.53 out of 5 stars
Most Helpful Positive Review Great at-home blonde
I previously was salon blonde for over 5 years, then after having a child I allowed my natural red/brown hair to grow out. I then used Loreal Preference (twice) to try and go blonde again without visiting the salon. That brand turned my hair yellow, even waiting the full amount of time and using a second box. I waited a week then chose Born Blonde by Clairol. Within 15 minutes my yellow and red tone are GONE! I'm very pleased. I still have dark tones (not red) underneath, but I rinsed the upper part of my hair and am allowing the bottom to develop further and I'm so pleased! Fantastic at-home alternative to salon blonde. I do recommend using a blonde shampoo and purple shampoo once a week to keep out the brass if you are naturally red like me.
Most Helpful Critical Review Strand test Lied/Rip Off
I did a strand test on my daughters hair & it turned it a light strawberry blonde. Being no stranger to highlighting hair/coloring hair I thought with the heat from the plastic cap it may make it a bit lighter. Her hair turned blonde in front & red in the back. Not even strawberry blonde like the strand test showed. Her hair had been color treated almost a year ago to a medium brown. It tells "not recommended for color treated or gray hair" on the instructions in small print you should put this on the box not on the instructions,after the box has been opened & you can't return it !! Loreal has this info on the BOX. Don't bother asking me to call your lame help line. I already did & I was told to take her to a salon which is what I should have done in the first place instead of using your products. I won't be buying from Clairol again you just lost a long time customer! I also had to tell her hair color is medium auburn,because calico wasn't an option.
Reviewed by 241 customers Only one that works for me!!!
Candyh3 from Georgia
I LOVE this product! Only one that works with zero brass color left behind.
Janetg11 from NC
Used this on my hair during isolation and you couldn't tell it did anything. I left it on longer but still nothing!
joe biden from undisclosed
I havent used this product yet, but employee Keira helped me through choosing which products were best for my hair. She did such a great job and I cant wait to use this product!
Love the color
Bamabratt79 from Mobile Alabama
So worry it. Best product hands down. Bought this and very pleased with the outcome. My hair was brown and I have natural red highlight. Color was spot on. It's the color I wanted. Not auburn colored like other products!
Calamity from Ballwin, MO
I bought this for the first time, my old highlighting kit was discontinued.
I like this even more, easy to do, great price!
I have medium blonde hair naturally, and the subtle highlights made
a brighter, lighter difference. A big difference, but subtle also. And a natural
color, not red, orange or brassy. Made me definitely a new happy customer!
This stuff sucks
Sparkles from Mo
Clairol used to make a hair painting kit that I loved. Then they quit selling it and obviously changed the formula and come up with bayalage. If you call them they will say the old stuff is the same as the new bayalage, and I do not believe them . Never had a problem highlighting my hair before but you couldn't even tell it did anything. Now I have to find another brand that might actually work. Why do companies change things when they are good. If it's not broke don't fix it!
I've used before
StormySkie65 from Ohio
I am using this right now, I have had it on my hair almost an hour, the roots have gotten white but the length is still a light blonde, maybe I need to leave it in longer, I will leave it in 15 more minutes to see what it looks like. I have some light ash blond dye if its not matched to the bleached roots I will have to use that to even it out . Does it matter what kind of hair dye you use if you don't have Clairol brand/
Been using this for years
Missyl from Augusta,ga
I've been using this bleaching kit for years since 2009 its 2019! I do pour the developer out and replace it with 30 volume from Sally's tho I've been jet black to platinum within 2 days with this without spending $$$$$ , without damaging my hair, and without my hair falling out. I do order Oplex tho online and deep condition my hair Alot!
DO NOT BUY
whatever123 from los angles, CA
i've used natural instincts and loved it. i wanted to go blonde so i figured i would try this. IT TURNED MY HAIR ORANGE YELLOW ISH. and now it'll be that way underneath my hair dye i put on top of it and my hair is now so damaged!! it also smells awful
I love this!
Beckytv_ from Texas
I bought this spontaneously last night and decided to go blonde. I didn't want to bleach my hair and I was pretty sure that this hair dye wasn't going to catch on my hair. However, this went above and beyond my expectations. I Ieft the dye in for about 50 minutes but after about 10 I could already see a change. I absolutely love my hair. The only negative thing I have to say is that the smell is horrible.
BEST PRODUCT & QUICKEST WAY TO BECOME VERY BLONDE
SunnyFLmom from Fort Myers Beach, Florida
I used this product and although my hair was a shade of orange & brass (which happens with any hair color product) I LOVE THE RESULTS! After using WELLA T-18 toner and a purple hair mask, I'm blown away at how well this color turned out. I have colored my hair for 15+ years and tried so many products but now I have found one I REALLY like even though I have to use a toner after, but that's with all products I use and never have I been this happy with color!
Not the same
NelaC from Dallas
This product is not the same as the other one. I used the other one for my hair all the time. Then I grabbed this one since I couldn't find the other one. Please bring the old formula back. This one is not good and I have ash brown hair. It legit turned it orange. The old formula made it icy blonde.
Hannah328 from undisclosed
I bought this last week to add some highlights to my hair and let me just say it looks super professional and I achieved the color, and look I wanted! Everyone LOVES them!!!!!
RUINED MY HAIR
emmashipley17 from chico, california
my entire life, i've always been told how beautiful and soft my hair texture is. even when i've dyed it, my hair has always remained healthy. this product RUINED MY HAIR. my hair has never been more damaged or fryed. and the color is awful. brass orange yellow bleach color. i am up at 1 am crying my eyes out, having to skip school tomorrow and get my hair professionally fixed.
Leave Good Enough Alone!!!
Vnate from Alabama
This is DEFINITELY NOT the same product!!!! This is NOT for dark hair. It turned my hair orange. I have used the original for years and always got the color I wanted. Now this new product is a disaster. It is definitely different. Different box. Different product. NOT for dark hair! I will be finding a new brand.
Make my hair feel amazing
Gaga03 from Glasgow Scotland
I have used this for 20 years a love the way my hair feels, but can't get it enymore. So disappointed as the knew formula makes my hair grease. Can you let me know how to get this one . Thanks Mrs K Mclaughlan.
Easy to use!
PAulajo from Florida
I am a 69 year old woman, considered dark blond, hardly any gray yet. I was paying about 180.00 ( yes you read that correct) at my stylist every 8 weeks. You can do the math. I decided I needed to save money so researched this kit and tried it. I absolutely love how my hair turned out. I have never colored or hilited my hair by myself. My hair is a little below my shoulders and all one length. There was plenty of product. I left it on a total of 30 minutes. That included me brushing it on. I feel great. Am thinking I will stock up on the kits so I can touch up. Will wait and see how long it lasts.
What happened to maximum highlight kit?
Jessica53 from Ohio
Have tryed this kit and does not work on my dark brown hair the way that the maximum highlight kit did. Cant seem to find in stores anymore. Now obviously not able to get here?!
Ares from Orlando, Fl
Perfect. Does what its suppose to do. Very gentle. No harsh smells after.
becky1956 from Birch Run,MI
I bought this to frost my hair and capp is so small I had to go back to store and buy a different brand. What a waste!
Michele from Amarillo
Beautiful and natural looking highlights that I normally pay a kings ransom for with my hair stylist!!
Turned out great! 1st time coloring
Donnav from undisclosed
I was sooo scared to highlight my own hair. I hv been getting it done professionally for years. Never colored my own hair. I was trying to just let it go back to natural, but it felt flat and needed some brightening. I was going to be away from my stylist, so I YouTube several videos and took the plunge. I did a practice section, left it on 10 min it seemed good, so I did the rest, left it on 15 to 20 min and I think it looks good. So happy. Definitely will do it again. Left is before. Right is blonder!!
Clairol has gone cheep
Evelyn m from Illinois
I agree with others disappointed in the new changes. But nobody mentioned that the product is almost 2 ozs less. I am processing my hair right now and concerned that there wasn't enough product to cover my hair for past results. Really clairol
girl05 from canada
I just bought it to try and it didnt worl abd the worst smelling product I have ever used complete waste of money will never buy again!!!
Something is different!
Kassie from Indiana
I've been using this for years. Ive always had the same beautiful platinum results. Like alot of other customers I've seen on here, my hair is now a copper yellow color at the mid section of my roots. Not the top or the ends only in the middle. I'm very disappointed and won't be using this ever again